We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Brief analysis of the global airline industry - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Brief analysis of the global airline industry"
This paper will give a brief analysis of the global airline industry. It will also examine the strategic resources, capabilities, and scope of the Ryanair Holdings with the newly acquired Aer Lingus Group. A business strategy proposal will be presented so that the board of directors can make informed decisions about this company's future operations.
Download full paper
Polish This Essay
Brief analysis of the global airline industry
Read TextPreview

Extract of essay "Brief analysis of the global airline industry"

Download file "Brief analysis of the global airline industry" to see previous pages... Airline travel continues to be one of the most popular ways to travel. Airlines continue to function as freight carriers and passenger carriers with some functioning as both. The aviation industry will need to watch for economic recovery in other sectors of the economy and will need to take advantage of that recovery to rebound itself.
Let us write or edit the essay on your topic "Brief analysis of the global airline industry" with a personal 20% discount.. Try it now

In the European Union, airlines that fly internationally have been affected by American aviation's lowering of ticket prices to draw more customers back to flying. In 2001 the European Union began discussions with the United States to establish a trans-Atlantic pricing agreement. The American government provided bailouts to U.S. based carriers and the European Union agreed to allow European governments to grant funds to their airlines as well thus evening the playing field a bit (World Airline News, 1). A gradual return to previous levels of travel and tourism will help the industry rebound.
A major influence in the airlines and other business in Europe is the growth of the European Union. Open borders offer the opportunity to add more routes to an existing airline. Ryanair is positioned in the industry to add those routes at low costs that consumers expect. The European Union is in the business of enlargement and flexible integration (Camppanella, 7).
The new venture of Ryanair and Aer Lingus will need to focus on industry trends and exploit opportunities within the industry as they become available. . It needs to answer questions like "what are my competitors doing", "is there rivalry amongst firms", and "how will my suppliers react to the acquisition". Michael Porter's Five Forces Model (Porter, 1980) provides a good framework for answering such questions. Porter developed this framework for the structural analysis of industry attractiveness (Porter, 1980). Porter's framework offers a "model to help identify relevant variables and questions that must be answered to tailor conclusions to a particular industry or businesses"(Porter, 1980). The five forces are: the threat of entry, bargaining power of suppliers, bargaining power of buyers, development of substitute products or services, and rivalry among competitors (Porter, 1980).
Another direction the airline might take is to conduct a PESTEL Analysis. PESTEL stands for Political, Economic, Social, Technical, Environment, and Legislative. This type of analysis provides a look at the external pressures an organisation might encounter. Ryanair could benefit by this type of analysis. For example, the company would need to take a look at the political implications that would affect the business such as: can the airlines be nationalized PESTAL analysis helps decision makers make a guided examination of factor's they may overlook using one of the other analysis models. The company may not have thought to examine the economic impact of headquartering its business in Dublin but I'm sure that environmentalist would have requested and environmental impact statement. Ryanair would benefit from knowing how local legislators view the airline and if the acquisition would be violating any local laws. Ryanair would need to examine their tax liabilities incurred by basing itself in Dublin. Tax labilities may have increased because Ryanair will be operating as a larger ...Download file "Brief analysis of the global airline industry" to see next pagesRead More
Cite this document "Brief analysis of the global airline industry"
  • APA
  • MLA
  • CHICAGO
(“Brief analysis of the global airline industry Essay”, n.d.)
Brief analysis of the global airline industry Essay. Retrieved from https://studentshare.org/miscellaneous/1501090-brief-analysis-of-the-global-airline-industry
(Brief Analysis of the Global Airline Industry Essay)
Brief Analysis of the Global Airline Industry Essay. https://studentshare.org/miscellaneous/1501090-brief-analysis-of-the-global-airline-industry.
“Brief Analysis of the Global Airline Industry Essay”, n.d. https://studentshare.org/miscellaneous/1501090-brief-analysis-of-the-global-airline-industry.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Brief analysis of the global airline industry"
U.S. Airline Industry Analysis
 U.S. Airline Industry Analysis Although European players dominate the aviation industry in general, majority of the large players operate in the United States. Although this strategic amendment assisted the industry to improve the growth at its initial stages, the revenues again declined by the beginning of 1990s.
7 Pages(1750 words)Essay
Gaining and Sustaining Competitive Advantage in the Airline Catering Industry: A Comparative Analysis of the Strategies Employed
The developments in airline catering are closely linked with the developments in the airline industry, a fact that in the decade 2001 to 2010 has worked to the disadvantage of airline caterers globally. Due to the challenges brought about by the September 11 attack on the World Trade Center at the start of the decade, and the financial crisis that peaked during the second half, the airline industry suffered a serious downturn, forcing many companies to offer lower cost, no frills passenger service.
75 Pages(18750 words)Dissertation
Economic Theory - Airline Industry
n the assumptions of maximising behaviour by individuals) can be used in understanding the relationship between institutions and the reform process (Craciunesco 2006). Changes in investment activity, employment, and prices may be a recurring and frequent manifestation of
10 Pages(2500 words)Essay
Global Airline Industry Report ( Course: Business Research Methods)
Deregulation and privatization has changed the industry intensively. This has also contributed to increased competition among its players who are required to further enhance their services to gain better prospects. In the
9 Pages(2250 words)Essay
Airline Industry
In 2004, traffic of international airline passenger was improved nearly about fifteen percent in contrast to 2003 in a few regions such as Asia-Pacific (Holtbrugge & Et. Al., n.d.). In the
13 Pages(3250 words)Essay
Airline Industry Competitive Analysis
However, with the increasing demand for the airline service, the consumption of raw materials used is expected to heighten to a double figure with the desire to improve the service (Goold, 2009). Aluminum has since found a greater use in the industry
1 Pages(250 words)Essay
Strategic Marketing Project ( Marketing plan for Emarates Airline)
The competitive advantage that Emirates Airline has over its competitors is that it has huge fleet of aircrafts and the in-flight entertainment system. The Airline even has strong market
10 Pages(2500 words)Essay
Key Developments within the Global Airline Industry

This research will begin with the statement that globalization has led to integrated and interdependent economic economy that has led to increased interdependence among national economies and institutions. Globalisation has been facilitated by the rapid technological advancements, reduction in the barriers to goods and investment flows between nations.

10 Pages(2500 words)Essay
Airline Industry Analysis
The company is based in Atlanta and Hartsfield-Jackson International Airport serves as its largest domestic hub and base for other flights to over 57 countries. The company encountered bankruptcy in 2005 due to high fuel prices and the decline in passenger volumes after the 9/11 attacks but was able to emerge from bankruptcy in 2007.
3 Pages(750 words)Essay
Write the feelings
However, I believe the focus should not be on how change is difficult to embrace for the older generation. Technology producers should focus on what factors hinder the older generation from fully embracing the digital
1 Pages(250 words)Book Report/Review
Let us find you another Essay on topic Brief analysis of the global airline industry for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us