Nobody downloaded yet

Gender Studies - Essay Example

Comments (0) Cite this document
Summary
In this paper I will explore how media uses or misuses the gender issue. Advertising does not create any societal ideal, but creates demand for a specific product and then tries to fulfill it. But, before going in to in-depth analysis, let us know - what the term 'gender' means Is 'sex' and 'gender' same or different In fact, both the terms are totally different from each other; sex refers to biological characteristics, that is, physical and genital features of a species…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Gender Studies
Read TextPreview

Extract of sample
"Gender Studies"

Download file to see previous pages In modern society, media is the most powerful instrument; the advertisement is quickest and easiest method to reach a large number of targeted audience. People engaged in this industry are expert in manipulating the situation in their favor, be it political or commercial. The media constructs ideologies about gender consciousness and pinpoint specific features as masculinity and femininity, all for the sake of increasing consumerism or some other vested interest.
The basic problem with these ideologies is that once internalized, individuals are forced to self-regulate and discipline oneself to maintain that abnormality, in spite of psychological disturbances. People become submissive to consumer capitalism, thus gradually creating an army of unsatiated individuals.
Media people create 'normal' and 'abnormal' gender frames of reference. Advertisement is not just display of information; instead they are targeted towards potential consumers. They construct meanings for specific services or products and then link them to some cultural messages, which people can easily decipher. The Ads are injected with social values and roles. If we dissect the advertisement, we will find that they are separated in different sections - first is the 'surface meaning', it is usually listing of items. Next, is the 'intended meaning', it is about the service or product, but full of societal messages. Last step of the Ad contains 'ideological or cultural meanings', this implicitly tries to socialize the viewer. For example, if an advertisement is of home food product, it displays who is cooking and serving. This indirectly conveys the message to viewers about our social roles and beliefs. In fact, media do not create any social message but their orientation is 'persuasion-based'. They repeat them constantly, till it become true.
According to Bordo, media experts construct unrealistic concepts about masculinity and femininity to widen consumer capitalism. The same is interpreted by Berger, they control our ways of knowledge. Bordo elaborates that these frame of references restricts our way of understanding for gender, thus making men and women objects of the gaze, thus people perceive skewed ideologies about masculinity and femininity. Further, Foucault's argument makes it more evident. According to him, as a result of these, people start self-regulating and disciplining their own normality, based on superficial judgments and so called people's standards. They self-impose so much of restrictions, as if some crime has been committed; more or less it is physical, like bulimia. Rightly, Bordo explains when she says, "Illusions set the standard for real women, and they spawn special disorders and addictions [she created] a mask so thorough, so successful in its illusionary reality that her own naked face now looked grotesque to her, mottled, pasty, featureless. (169)" Foucault contends that this self-regulating, like the disorders, restrains social agencies by suppressing them to abide by an unrealistic criterion of beauty. In order to regain happiness and have a natural life, people should change their frames of reference or shun such ideologies. The moment such thing happens people would realize nonsensical nature of these ideologies of masculinity and f ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Gender Studies Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1500630-gender-studies
(Gender Studies Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/miscellaneous/1500630-gender-studies.
“Gender Studies Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1500630-gender-studies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Gender Studies
...?(Sur Gender Studies: Activism, Change and Feminist Futures This book discusses as what the says “Activism, Change and Feminist Futures.” This is in short a sequel of the long journey towards equality. Hogeland accepts the fact the US has gone a long ways towards equality but the gender inequalities are still glaring in this time. She argues that knowledge is associated with power which has been an accepted fact since knowledge leads a person to something good. We go to schools to have a better future. Same thing with what Hogeland and other profeminist groups like NOMAS (Hogeland, 537) and Real Men’s Movement say that if women are well-oriented about their rights, how to profess them and how to apply them, lesser cases of women... ...
1 Pages(250 words)Essay
Gender Studies
...?Commentary: Alone Together (Sherry Turkle) Introduction The conclusion by Sherry Turkle in the book Alone Together demonstrates how in general individuals reshape their lives on the screen, in this case, the computer screens. Her discussion relates to the mobility of identity within the context of the social media networks and new technologies for relationality. This paper shall focus on the arguments proposed by Sherry Turkle, supporting such arguments with other arguments from other references. More studies on the topic in question are indicated in this paper. Body The conclusion by Sherry Turkle indicates a significant issue in relation to connectivity and whether we as humans want to stay at this point of social...
8 Pages(2000 words)Essay
Analysis of Articles about Gender Studies
...Summary of Jana Sawicki "Disciplining Mothers: Feminism and the New Reproductive Technology" in Disciplining Foucault: Feminism, Power and the Body Routledge, London, 1991. The author highlights that Foucault though brings out the biopower concept of the feminine species, he does not bring out the advantages or disadvantages of the feminine body later in his writings (p 68). Nor does he acknowledge that. According to the author, the history of the women's body was more strongly written by other feminist writers rather than by Foucault himself. "It is best to facilitate ways to make the oppressed speak for themselves". (p 68). She also concurs with the ideas expressed by the various feminist writers in particular, Corea and other... of Jana...
2 Pages(500 words)Essay
Gender studies
...– Meghana Nerikar Love of ancient – Love of modern An Essay on the Concept of Platonic and modern sexuality ‘The Second Sex’ is the significantcontribution of Simone de Beauvoir who is mainly supposed to be the highly intellectual philosopher of 20th century and the originator of feminist existential phenomenology. According to Simone de Beauvoir the term gender study is basically concerned with the social and cultural constructions of masculinities and femininities. Debra Bergoffen one of the eminent feminist writer points out that Beauvoir was a philosopher who has involved in the philosophical discussion of her own time. According to Bergoffen Even though the work of Beauvoir is influenced by Sartre,...
6 Pages(1500 words)Essay
Gender Studies about the family
...Gender and sexual studies Gender studies are one of the studies that are broadly encountered throughout the universe. The essence of the study is generally aimed at making people understand the way they behave and how the society perceives them. Gender is a variety of character and uniqueness that differentiates male and woman. In the animal kingdom, selection of sex is extremely intriguing. In the choice of sexes amongst animals, selection is based on personality differences of the possibility of passing on genes to the succeeding creation; natural selection, on the other hand, depends on the ability of the other...
2 Pages(500 words)Essay
Gender studies
..., the concept of gender and masculinity is not actually as simple as it may seem, because, in reality, gender has different meanings to different people (Phillips), as well as masculinity. Gender, Social Practice, and Masculinity. Connell in his book entitled Masculinities views the individual "gender as a structure of social practice" (72). This assertion clearly contradicts to the consideration that gender is formed out of biological reproduction. To Connell, gender exists due mainly to the incapacity of biology in determining the social. Hence, the relationship of genders is one thing that structures the society, and...
3 Pages(750 words)Essay
Discussion Points about Critical Gender Studies readings
... Discussion Points about Critical Gender Studies readings Globalization in the face of thisbook’s discussion has brought about a whole new change of order in the society and provided more opportunities to those who have been marginalized for so long (Lowe 120). The opening of the world has transformed the role of women as it makes their voice known as well as empowers them. This may not seem such a big deal compared to other positive effects of globalization such as making the United States not the super power nation it has always been as more countries such as China and Japan grow economically and militarily at a high rate and threaten the position of US but it is a big deal to these groups of individuals (Lowe 122). Women... in the...
1 Pages(250 words)Essay
Introduction to Woman's and gender studies
...Introduction to Womans and Gender Studies Assignment Although both the suffrage movement portrayed in the movie “One Woman, One Vote” and the article “Women, Race and Class” detail on the issues of women, it is evident that the two narratives have some major differences that can be depicted easily. For instance, it is evident that the film “One Woman, One Vote” provides detailed information on the groups that were invented by women themselves and the role they played towards ensuring that women got the right to vote (Davis, 2011). Additionally, it is also evident that only the documentary “One Woman, One Vote” portrays the extent of racism that coexisted between women and their respective groups. Though it expounds broadly... to Womans and...
4 Pages(1000 words)Essay
Women Gender studies
...Women Gender Studies In order to finish all morning activities on time, it is essential to wake up at least 2 hours prior to the departure time. On waking up and after going through the basic routine that involves brushing teeth, taking a shower, and at times doing several press ups, comes the activities that really matter and define my everyday look. These activities involve dressing, combing my hair and most importantly, bodybuilding exercises such as running on a treadmill. These sets of activities take the biggest percentage of my preparation time because I have to look officially smart but well built at the same time. My breakfast is often characterized by bodybuilding foods that enable me retain a...
5 Pages(1250 words)Essay
Gender studies and sex
...GENDER STUDIES AND SEX Masculinity as homophobia. It is often thought that manhood is a forever thing that resides in men, both as quality and possession of a penis. This could be a bit different. Men have identified themselves by various virtues of their understanding, as far as sexism and masculinity is concerned. Masculinity as homosexual enactment It is evident that men are under a continuous scrutiny by other men. They are watched at, ranked and allowed to be accepted into the realm of manhood. Manhood is demonstrated to be approved by other men. Men yean to be recognized on the basis of what they own, number of sexy women they can win, power and their status in front of other men. Homophobia...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Gender Studies for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us