StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Dales Auto and Body Shop - Case Study Example

Comments (0) Cite this document
Summary
Dale's Auto and Body Shop (DABS) is your very friendly village auto repair and body shop. Although it will be registered as a sole proprietorship, Dale Brown and his two other buddies, Henry White and James Black, have come together to set-up an auto and body shop that offers very customer-oriented services that prioritizes a customer's valuable time above all else…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Dales Auto and Body Shop
Read TextPreview

Extract of sample "Dales Auto and Body Shop"

Download file to see previous pages It is projected to grow into a business with 3 locations with $9 million in sales by the third year.
DABS auto and body repair services will be similar to those offered by other establishments but it differentiates itself from competition with the unique kind of customer-oriented service that it offers. This customer-oriented service excellence is anchored on three commitments: high quality service, with extensive warranties; customer convenience, speedy repairs, comfortable waiting area, customer shuttle to name a few; and customer-oriented service personnel, highly-competent, friendly, eager to share auto tips.
Dale Brown is at the helm of DABS with his strong technical background in the auto repair and parts sales industry. Henry White will oversee sales and marketing. Aside from his technical expertise, he has worked long years with a major car dealership. James Black, also a technical expert, will oversee finance and administration. He has served many years in that capacity for one of the biggest car manufacturers.
DABS is an exciting business opportunity that will be led by a seasoned management team, all of whom have extensive industry experience. DABS has forecasted sales of $5 million for year one, $7 million for year two, and $9 million for year three.
Products and Services
DABS shall offer the following auto and body repair and maintenance services:
Auto Repair: Differential & Transaxle Service, Engines (Rebuild or Replace), Transmissions, Muffler Replacement, Scheduled Maintenance, Computer Diagnostics, Timing Belts & Chains, Starters & Alternators, Electronic Testing, Air-Conditioning, Cooling Systems, Fuel Injection, Exhaust Systems, Front End Work, Belts & Hoses, Fuel Pumps, Water Pumps, Carburetors, Batteries, Clutches, Brakes, Radiators, Oil & Lube, Tune-Ups
Body Repair: Complete Collision Repair, Frame Straightening, Dent Removal and Color Matching.
DABS shall use top brand names in parts and fluids. In addition, state-of-the-art diagnostic equipment shall be used by DABS' technicians for an in-depth analysis of vehicle systems.
Marketing Plan
DABS shall target customers from local residents as well as towed vehicles from local and nearby freeway traffic. Tie-ups will be established with local tow truck companies for referral business. An attractive and informative brochure will be produced to invite tow truck companies to be business partners of DABS. The partner company shall be eligible for sales commissions on the service fees that will be charged by DABS. A business development specialist shall be contracted to handle negotiations with the tow truck companies. Once a tie-up has been established, the tow truck company will be provided by DABS with informative flyers for handing over to prospective customers.
With DABS positioning as a very customer-oriented shop, auto and body rep ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Dales Auto and Body Shop Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1500104-dales-auto-and-body-shop
(Dales Auto and Body Shop Case Study Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1500104-dales-auto-and-body-shop.
“Dales Auto and Body Shop Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1500104-dales-auto-and-body-shop.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dales Auto and Body Shop

Body Shop Case analysis

...Body Shop Case analysis 1. Introduction In the current environment of highly competitive business, the success of the firms needs to be the major strategic goal. Indeed, in the fast changing dynamics of global business, the survival of the companies heavily relies on external contingencies and factors that significantly impact the performance outcome. The firms are therefore increasingly adopting creative mechanisms to become proactive participants of changes within and outside the society. Body Shop International has been one of the market leaders of the cosmetic industry that has created a niche market position. The various factors that have contributed to its success story have redefined business process across the globe. The paper...
8 Pages(2000 words)Case Study

The Body Shop: Company Analysis

...?The Body Shop: Company Analysis Introduction The Body Shop International plc, commonly referred to as ‘The Body Shop’ is an organisation operating in the cosmetics industry. Currently, this multinational corporation operates its 2400 stores in 61 countries. The Body Shop is headquartered at Littlehampton in the United Kingdom. This paper will discuss the company’s history, marketing tactics, operating and competition strategies, and financial position. History As cited in Hofstetter and Jenni (2011), Anita Roddick visited a Californian based cosmetics shop called ‘The Body Shop’, which was run by Peggy Short and Jane Saunders in the early 1970s. The shop was selling a variety of lotions and naturally scented soaps. The business mainly...
4 Pages(1000 words)Essay

Projections of Body Shop

...Projections of Body Shop Executive Summary The Body Shop was founded in 1976 by Anita Roddick.1 (One of the funny side notes is that it’s first shop opened right next to an undertakers office). For the most of it’s early existence it had a local feel to it, A Family owned store In January 1986 The Body Shop company went to the London Stock Exchange Market. From that day on the organization had to act differently. With a capital injection the company could turn from being a niche retailer to an international corporation though it always stood for a strong social values throughout this transition . In 1994 it opened a Direct selling department as well The Body Shop has been listed on the London Stock Exchange for 20 years and finally...
7 Pages(1750 words)Essay

The body shop relationship marketing

...Running Head: report The Body Shop Relationship Marketing of the of the of the Introduction Relationship marketing is about making all little things count. Berry defined relationship marketing as “A process of attracting, maintaining and – in multi service organizations- enhancing customer relationships” (Schuman 2009, p. 18). Similarly many marketing experts believe that “Relationship marketing provides a strong link in the supply chain through the continuously evolving process of creation, development and sustaining the exchanges of relationships” (Gummeson 2008, p. 329). It offers something extra in addition to the regular offerings which could be intangible as well as tangible. The network of relationships whether with the supplier...
12 Pages(3000 words)Essay

The Foucauldian Psychoanalysis of the Body

...DISCUSS THE EXTENT TO WHICH A FOUCAULDIAN ANALYSIS OF THE BODY ENABLES SOCIOLOGISTS TO UNDERSTAND THE VARYING S OF HUMAN HEALTH. [Course’s Title] [Instructor’s Name] [Issue Date] Introduction Michael Foucault (1926-1984) was a French philosopher and theorist. He was one of the early victims of AIDS. Though, Foucault’s views were revolutionary in the beginning, today they have become a part of normal medical practice (Nettleton, 1992). According to Gilbert (2005), Foucault was highly interested in the “manner in which knowledge and power circulated in a social setting.” In addition, he also wrote about the various methods of governing populations. He believed that we needed to view medicine as a societal need for the overall...
8 Pages(2000 words)Term Paper

Marketing and Retailing of the Body Shop

...Topic: Marketing and retailing of The Body Shop Introduction The Body Shop is an international retailer of toiletries and cosmetics. It came into existence on 26 March 1976 in Brighton, United Kingdom – founded by Dame Anita Roddick with the Mission of social and environmental change – “To dedicate our business to the pursuit of social and environmental change.” As the name suggests -- The Body Care – it offered homemade skin care and body lotions prepared from natural herbs like jojoba oil and rhassoul mud, having elaborative names – Tea Tree Oil Facial Wash and Mango Dry Mist. The company has achieved commendable heights in business expansion on the global canvas, growing at the rate of 50% annually. Its stock appeared on London’s...
6 Pages(1500 words)Case Study

Gender and Body Image

Those body parts with which each gender was most dissatisfied were consistent with the body parts emphasized through ideal images.
It has long been recognized that our body images interact with the world and change in response especially in terms of a culturally defined set of social relations. (Sault, p. 18) Here, it is stressed that every action upon our bodies is a symbolic act that represents our social relationships which in turn are reciprocally related and grow together, with a change in one reflected by a change in the other. The body image system is dynamic, interactive, and so closely integrated that neither body image nor social relations have priority or precedence over the other. (Sault, p. 18)

The mos...
6 Pages(1500 words)Case Study

Billing System Upgrade with Web-Based Version Project of Rick Auto Enterprises: A Communication Plan

The project is envisioned to involve changes to existing business processes, changes to existing jobs, and/or the creation of new positions. With the new web-based version, customers and auto brokers will be able to view and pay their bills online, as well as access a billing customer service agent is required. This change will affect the billing, sales, and customer service departments but it is expected to reduce costs, improve customer satisfaction, and reduce the number of days for outstanding accounts receivable.
Ownership of the existing system rests with the Billing Department. However, with the benefits projected to be derived from the upgraded system, especially with the implantation of the web-based version, the Cus...
12 Pages(3000 words)Case Study

Disease and Genetic Disorder for the Human Body Systems

Electrocardiography and angiography are frequently used to diagnose the disease. As a treatment, coronary artery bypass graft surgery (CABG) is performed if the number of affected arteries and the extent of the blockage is high. Low-fat diet (especially saturated fats) maintain healthy body weight and regular physical activities help in preventing the disease.
Hypertrophic cardiomyopathy is a genetic disorder in which the proteins of the cardiac muscles become thick (hypertrophy) results in sudden death at any age. This is caused by the mutations in the genes responsible for myosin chains which is a major component of the heart muscle. Thickening of the heart muscle reduces the blood outflow and increase the ventricular pres...
6 Pages(1500 words)Essay

Expressing Individual Identity Through Body Piercing

... areas include “eyebrows, tongue, nose, tragus, nipple, navel, and the genitalia”. Body piercing is more commonly obtained from tattoo parlors and exclusive piercing studios, although some of these shops might employ unlicensed, unregulated practitioners. Further, some individuals even get pierced at their homes, which can potentially lead to serious complications (Aizenman & Jensen, 2002). Adolescence is a phase in which the individual at times struggles for identity and control over her developing body. During this period, it is particularly appealing for the adolescent mind to pierce their bodies. In the United States of America, it is estimated that one in five adolescents either pierces her body or gets a tattoo. The phenomenon...
6 Pages(1500 words)Literature review

Selling of Body Organs

... Selling of Organs Advancements made in the field of medical science is perhaps the most important advancements of all because humans are affected directly by it; however it is a pity that no scientific research has been able to come up with an alternative for human body organs. Even today, as I write this, thousands of patients are in the waiting list for organs to be procured from cadavers and most of them might not even receive the organs they are waiting for. Introduction a. Human organs In most countries of the world organ donation after death is legal however even with this policy under implementation there is a wide gap organ demand and organ supply. In the U.S. alone the number of patients waiting for organs was over 95,000...
14 Pages(3500 words)Term Paper

Body and Conclusion of the Paper about Biodisel

... Significance of the Study In the recent past, UN together with international organizations has fueled research projects aimed at evaluating various aspects of environmental changes today. One of the aspects on the research priority revolves around the element of environmental temperature changes, specifically referred to as global warming. Through their research, leading climate scientists supplement environmental conservationists with updated report of immediate and forecasted temperature changes. On March 2014, a group of research personnel under the committee named Intergovernmental Panel on Climate Change (IPCC) released a landmark and award-winning report on global warming. According to the credit-deserving report, global... Significance...
7 Pages(1750 words)Research Paper

The Significance of Regular Exercise in the Maintenance of a Healthy Mind and Body

...The significance of Regular Exercise in the Maintenance of a Healthy Mind and Body; and the Extent to which the Plays a role in ensuring that its Citizens Exercise Regularly Name: University: Course: Tutor: Date: The significance of Regular Exercise in the Maintenance of a Healthy Mind and Body; and the Extent to which the State Plays a role in ensuring that its Citizens Exercise Regularly Introduction For a person to be both healthy and energetic, it is important to constantly maintain an active lifestyle, engage in regular exercise as well as other physical activities. Since ancient times physical fitness and physical activity have been closely linked with longevity and health; however according to Hardman and Stensel (2009...
6 Pages(1500 words)Term Paper

Importance of Regular Exercise in Maintaining a Healthy Body and Mind

...Importance of exercise in achieving a healthy body and mind s Submitted by s: Healthy body and mind Medicine that is concerned with the mind and the body originally came from China about four thousand years ago when the physicians identified illness more often than not followed periods of frustration I the lives of their patients. In this era in the western societies, the professional who are in the medical field also have the view that emotions, varying events in life as well as skills needed for coping can strongly affect health. Medicine that is concerned with a healthy body and mind has developed to be incorporated into new fields, which are exciting such as psycho neuro-immunology as well as behavioral cardiology where psycho neuro...
6 Pages(1500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Dales Auto and Body Shop for FREE!

Contact Us