We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

UK Micro Environment Factors for a Tobacco Company - Essay Example

Comments (0) Cite this document
Summary to essay on topic "UK Micro Environment Factors for a Tobacco Company"
With the operations of the company expanding, it has been decided that a more formal and planned approach to the business across borders must be taken. UK being the hub of all the operations of the company, is supposed to be the center for all investigation, research and analysis of the new approach…
Download full paper
Polish This Essay
UK Micro Environment Factors for a Tobacco Company
Read TextPreview

Extract of essay "UK Micro Environment Factors for a Tobacco Company"

Download file "UK Micro Environment Factors for a Tobacco Company" to see previous pages... [2]
These variables affect the business and its operations to the core and a proper understanding of these is a necessary step to expand the product in a particular market. According to porter, there are 5 forces that act on a business in the Micro Environment. These five variables along with others variables proposed by different authors can be broken down as.
Let us write or edit the essay on your topic "UK Micro Environment Factors for a Tobacco Company" with a personal 20% discount.. Try it now
Cigarette is an additive product and that is a favorable point for the company as far its sales are concerned. Buyers are hooked to the brand of cigarette usually from the start so there is little bargaining that the customers can do. The buyers are also brand conscious and they don not change their brands rapidly and specially in UK. Even if the prices of the cigarette increases, the customers will continue to buy it because of its addictive nature.
Retailers get a nominal amount on retailing the cigarette however they are in much demand so they keep it. Also the retailers usually get branded settings and are paid extra to keep shelf space for a brand. As substitutes for the products exist, retailers have a bit of power over the companies
There are high barriers to entry. ...
People trying to leave this habit usually revert to nicotine gum, counseling, or behavior modification. In extreme cases acupuncture needles are stuck in the bodies or the nicotine-averse images implanted in their minds however these are not that successful.

Competitive Rivalry
Among the four top brands of cigarettes in UK, Imperial Tobacco Group is the market leader. However, this has created intense rivalry amongst all the competitors. This is not a good sign for the company since this much competition can make it harder for the rest to come to the standard of these leading companies.

The stakeholders such as the government, the media and the society play a major role in the business. Since smoking is considered a social evil, the society usually shuns the smokers. Laws, and deals such as the 'tobacco resolution' are the results of the anti-smoking society. The increase in taxes makes it harder for the company to sell their products. The UK tobacco sector is one of the most heavily taxed in the world, and UK cigarette prices are the highest in the EU, with taxes accounting for around 84.5 percent of the retail cost of a typical packet of cigarettes. [3] [4]

Conclusion - Changes to the Company's Strategy and its Impact
Micro environmental factors play as much a vital role in a business as other macro does. Maybe these are even more important since these factors are hard to investigate as they work on a hidden level. From the information gathered, it has been found out that a few dramatic changes to the company's strategy must be brought. First the company must be perceived as a "green company". Since awareness of the harms of cigarette smoking is increasing, the company must promote itself as a ...Download file "UK Micro Environment Factors for a Tobacco Company" to see next pagesRead More
Cite this document "UK Micro Environment Factors for a Tobacco Company"
  • APA
  • MLA
(“UK Micro Environment Factors for a Tobacco Company Essay”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1499904-uk-micro-environment-factors-for-a-tobacco-company
(UK Micro Environment Factors for a Tobacco Company Essay)
“UK Micro Environment Factors for a Tobacco Company Essay”, n.d. https://studentshare.org/miscellaneous/1499904-uk-micro-environment-factors-for-a-tobacco-company.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "UK Micro Environment Factors for a Tobacco Company"
Analysis three macroeconomic factors in the UK and how do they affect the profitability of Sainsbury company
GDP growth is considered as one of the prime indicators that reflects a countries economic health. In case of Sainsbury’s, GDP increase has a certain impact on the performance of the company. Increase in GDP coincides with the certain benefits which can have an impact on Sainsbury’s such as higher standard of living, growth and business confidence.
2 Pages(500 words)Essay
Environment Factors Paper
Although the company can be categorized among the world most successful companies such as Apple and Toyota, Coca-Cola had overcome various challenges to reach its current position. A company is regarded as a successful company due to its ability to overcome different challenges that affect it.
4 Pages(1000 words)Research Paper
British American Tobacco Company Products
The company is also said to have a leading position in more than 50 countries and operates in more than 180 countries across the globe. The companies main brand products include Kent, Dunhill, Pall Mall and Lucky Strike (Britannica Educational Publishing and Rogers 2011 p.177-198).
5 Pages(1250 words)Essay
Current Trends in the Tobacco Industry
These competitors are Altadis, plc and Reynolds American Inc. and Altria (Phillip Morris). With such a competitive nature of the market and all of the players fighting with many different brands, several issues come into force for the competitors. The most concerning trend that is found in today's tobacco industry is the harm caused by cigarettes.
8 Pages(2000 words)Essay
Managing human resources in business context
Recent takeovers and mergers with smaller companies and a more aggressive stance towards competitions is fostering this new trend for British American Tobacco. Analysis of the internal and external environment of the industry through various tools has revealed that mergers and takeovers are not the only steps that need to be taken.
18 Pages(4500 words)Case Study
Micro-environmental Factors of a Company
The author of the essay considers that internal factors related to the top management and other crucial functional departments like the finance, procurement, operations, and R&D. It is also stated, each of these functions has to play its role to support the marketing department’s efforts as in competitive procurement or economical production or developing new products.
3 Pages(750 words)Essay
Environment for the cigarette and tobacco industry
In the case of cigarette and tobacco industry, the decline of its environment could be due to increase health awareness of the people. One could illustrate this point by the developing market for dietary supplements and even dynamic promotions of healthy lifestyle. Not
1 Pages(250 words)Essay
Macro and micro environment of clarks shoe company
From 1990 till today the major worldwide changes forced the company to make big decisions. They had to expand across the continent and manufacturing only in the UK was not proving
2 Pages(500 words)Essay
Possible solutions for tobacco usage in UK
This has resulted in the adoption of policies, such as the ban on smoking in public places to ensure that there is a decrease in tobacco consumption within the country. A large number of those people who
6 Pages(1500 words)Essay
Marketing Environment
From a marketer’s viewpoint, management of the process of exchange between customers and a firm is of highest priority; however, business cannot neglect the varying influence of external and internal factors surrounding the
7 Pages(1750 words)Essay
Let us find you another Essay on topic UK Micro Environment Factors for a Tobacco Company for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us