Media Release Distribution Plan - Assignment Example

MEDIA RELEASE DISTRIBUTION PLAN Name of Student Name of Institution Name of Professor Date of Submission Media Release Distribution Plan TARGET MEDIA TITLE1 (publication, station, channel, website etc.) The Australian Financial Review Justification of proposed day of placement (Mon – Sun) The media release would be released at 14:00 AEST on Tuesday, 17th February 2015 till 00:00 AEST 18th February 2015. Tuesday is basically a good day given that it is a transition day whereby the previous week’s news wave will be subsiding hence the news outlets will begin picking new stories for the particular week. This makes the publication of this media release on the next day (Wednesday) morning a fresh publication hence not drowned by the past week’s stories. Specific audience targeted (demographic, characteristics, expectations etc.) The Australian Financial Review is mainly a global business tabloid with additional online content at the site AFR.com. With 6 publication days, the tabloid additionally has a TV program on Sunday (on Nine Network) as well as an iPad application enabling readers to access its content anywhere anytime. As such, this media release targets not only local but also global audiences via several media forms which are most likely to pick up the story and spread to other parts like South America. Desired outcomes of successful placement with this particular outlet (be specific) The particular story should completely saturate the different local and international business daily, weekly newspapers and the magazines. Apart from making headlines, there is an expectation that there will be more sales and Sony’s share prices rising. Mechanisms for measuring success of your release (in addition to successful placement) Improvements on Sony’s share prices will be a major indicator of success. The number of the media outlets that pick up this story and the airtime given to the story will indeed indicate the success of this media release. TARGET MEDIA TITLE 2 (publication, station, channel, website etc.) Reuters Justification of proposed day of distribution (Mon – Sun) A release at 14:00 AEST on Sunday, 15th February will actually make sure that this news is picked up by various media outlets prior to the evening news being aired on radio and the television networks. It ensures that the print media pick and later publish the news in the Monday circulations Specific audience targeted (demographic, characteristics, expectations etc.) Reuters has international presence and transmits news in different languages including Chinese, English, and Japanese. In addition, the audience is enhanced by online availability on top of coverage of wide-ranging topics. It thus targets a wide-ranging audience including the customers and the investors. Desired outcomes of successful placement with this particular outlet (be specific) The expectation in this media release is the saturation of both the local and the international news outlets with this story. Additionally, it is expected to bring a rise in market turnover and Sony’s share prices in the prevailing financial markets. The news is expected to result in serious interviews and a feature story especially in the Americas, Australia and United Kingdom. Mechanisms for measuring success of your release (in addition to successful placement) Improvements on Sony’s market turnover and the share prices will be a good indicator. The serialization of the story in major dailies/ magazines throughout the entire week in addition to trending of this topic in the social media will also be a key indicator of the success. TARGET MEDIA TITLE 3 (publication, station, channel, website etc.) Agence France-Presse (AFP) Justification of proposed day of distribution (Mon – Sun) A 14:00 AEST release on Monday, 16th February, is appropriate since this will ensure that this story takes the centre stage after other news has already subsided. Not only can the morning newspapers easily pick up this story, but also other media outlets will be capable of doing the same hence enabling Sony to set the agenda going forward. Specific audience targeted (demographic, characteristics, expectations etc.) AFP is an international news agency which has a strong online presence with varying news content that targets different regions while presented in various languages. By having the mix audience with different academic levels, age-group and industries, AFP offers Sony a global platform that is useful in reaching out to customers, shareholders, current investors, potential investors, and various stakeholders globally. Desired outcomes of successful placement with this particular outlet (be specific) The story should be picked up by various media outlets with local and global presence right on Tuesday and throughout the entire week. It should be a discussion topic within the next one week following the release. It should generate more interest to see Sony leaders including the industry experts called for important interviews. Mechanisms for measuring success of your release (in addition to successful placement) Not only heightened discussion of this story but also its wide coverage in the local and global media including social media will be a major success indicator. Changes in pricing and market turnover in relation to other competitor products will also be a success indicator. TARGET MEDIA TITLE 4 (publication, station, channel, website etc.) Nine Network Justification of proposed day of distribution (Mon – Sun) By releasing this media release at 14:00 AEST on Monday 16th February will ensure that this news makes headlines in the network’s and its affiliates’ 4 pm and 9 pm news along with the Tuesday morning news. This will be picked up by the local and the global audiences as well as other news outlets through an online platform hence propelling this story to other areas as Europe. This will also enable this network, through the overseas correspondents, to highlight Sony’s success at meeting the consumer expectations. Specific audience targeted (demographic, characteristics, expectations etc.) Nine Network is a media with both local and international audiences from varied backgrounds given its online content and television programs customized for specific audiences. Desired outcomes of successful placement with this particular outlet (be specific) This story should be able to make not only global but also local headlines in print and web. Mechanisms for measuring success of your release (in addition to successful placement) Upon successful placement, its ability to generate interest in the media industry including online discussion forums will indeed be useful as indicators of the media release’s success. Such includes airtime given to this story as well as the number of individuals that discuss it. additionally, if it is picked up by the social media as a trending topic, including Face book and Twitter, then the media release will be regarded a success. TARGET MEDIA TITLE 5 (publication, station, channel, website etc.) Australian Associated Press (AAP) Justification of proposed day of distribution (Mon – Sun) Release at 14:00 AEST on Sunday 15th February will make sure that this story is picked by over 900 media outlets that are under the AAP stable. From Monday throughout the rest of the week, they will be sourced by the other media channels thereby assisting Sony to set the week’s agenda on the way this story is discussed. This will enable Sony to monitor the way this story spurns out over the extended time period in relation to the market share performance. Specific audience targeted (demographic, characteristics, expectations etc.) AAP has a wider outreach, both local and international, especially with the 900 and over radio and television stations as well as newspapers/magazines published on weekly basis and daily basis. AAP has partnered with entities like Fairfax Media with a strong local and international presence hence aiding in reaching an even greater audience. AAP and the partners target wide- ranging audience drawn from the various geopolitical, social and cultural backgrounds, both locally and globally. Desired outcomes of successful placement with this particular outlet (be specific) This story should be able to heighten the awareness of Sony’s efforts towards enhancing tablet experience by saturating news in AAP’s media outlets and those of its affiliates. It should become a trending topic besides improving Sony’s stock markets performance. Mechanisms for measuring success of your release (in addition to successful placement) Interviews and airtime that is given to the story and the features on the efforts of the company effort will be key success indicators. TARGET MEDIA TITLE 6 (publication, station, channel, website etc.) BBC Justification of proposed day of placement (Mon – Sun) Releasing this media release at 12:00 AEST on Sunday 15th February till 14:00 AEST on Monday will actually ensure that Sony sets the whole week’s agenda regarding the way Sony Xperia Z4i is discussed. This timing will indeed ensure that the particular story is picked on the following morning (Monday) by various local as well as international news outlets. It makes sure that BBC airs this news in BBC’s various programs within various regions. Specific audience targeted (demographic, characteristics, expectations etc.) BBC, an international news channel, not only has television channels but also radio networks that also offer online content. It similarly has regional segments with services provided in different languages such as Brazilian-Portuguese, English, Swahili and Russian among others. BBC is able to reach both local and international audiences, especially the industry stakeholders and the well-educated investors who prefer higher quality content mainly sourced from different locations and with different topics. Desired outcomes of successful placement with this particular outlet (be specific) The serialization of this story in the mainstream televisions, radios, newspapers including other media outlets is particularly the major desired outcome of the media release. This news should additionally be carried by bloggers and social media living in far regions such as UK. Mechanisms for measuring success of your release (in addition to successful placement) The success will actually be measured by serialisation of this story in UK and other regions where Sony and BBC operate. The total number of the unique hits, the social media and the media outlets’ discussions will indicate the success of this media release. TARGET MEDIA TITLE 7 (publication, station, channel, website etc.) Seven Network Justification of proposed day of distribution (Mon – Sun) A 14:00 AEST release on the Monday of 16th February will ensure that this news is watched by many Australians during the favourite Seven News services, which is actually the most-watched news service within Australia. It entails Seven Morning News, Seven News at 4 and the Today Tonight news. It will make sure that this story saturates the media outlets including the ones affiliated to the Seven Network like ITN News, ATN, and NBC News together with over 22 newspapers and magazines. Specific audience targeted (demographic, characteristics, expectations etc.) Seven Network is under the ownership of Seven West Media, a media market leader within Australia and which has over 24 media outlets. The media’s audience cuts across age, socio-cultural and geo-political demographics hence being ideal for the dissemination of information associated with the local story with significant global implications. Desired outcomes of successful placement with this particular outlet (be specific) This story should be able to make headline news in the news bulletins related to the Seven Network in addition to the global media outlets as well as its sister and the affiliated news outlets and global media outlets. It should form a discussion topic across the globe by extension on the news channels, newspapers and the online platforms. Mechanisms for measuring success of your release (in addition to successful placement) Heightened coverage will be a key indicator. Serialisation of this story by the Seven Network, its affiliates and the competitors will also be major indicators of its success. Read More

Desired outcomes of successful placement with this particular outlet (be specific) The story should be picked up by various media outlets with local and global presence right on Tuesday and throughout the entire week. It should be a discussion topic within the next one week following the release. It should generate more interest to see Sony leaders including the industry experts called for important interviews. Mechanisms for measuring success of your release (in addition to successful placement) Not only heightened discussion of this story but also its wide coverage in the local and global media including social media will be a major success indicator.

Changes in pricing and market turnover in relation to other competitor products will also be a success indicator. TARGET MEDIA TITLE 4 (publication, station, channel, website etc.) Nine Network Justification of proposed day of distribution (Mon – Sun) By releasing this media release at 14:00 AEST on Monday 16th February will ensure that this news makes headlines in the network’s and its affiliates’ 4 pm and 9 pm news along with the Tuesday morning news. This will be picked up by the local and the global audiences as well as other news outlets through an online platform hence propelling this story to other areas as Europe.

This will also enable this network, through the overseas correspondents, to highlight Sony’s success at meeting the consumer expectations. Specific audience targeted (demographic, characteristics, expectations etc.) Nine Network is a media with both local and international audiences from varied backgrounds given its online content and television programs customized for specific audiences. Desired outcomes of successful placement with this particular outlet (be specific) This story should be able to make not only global but also local headlines in print and web.

Mechanisms for measuring success of your release (in addition to successful placement) Upon successful placement, its ability to generate interest in the media industry including online discussion forums will indeed be useful as indicators of the media release’s success. Such includes airtime given to this story as well as the number of individuals that discuss it. additionally, if it is picked up by the social media as a trending topic, including Face book and Twitter, then the media release will be regarded a success.

TARGET MEDIA TITLE 5 (publication, station, channel, website etc.) Australian Associated Press (AAP) Justification of proposed day of distribution (Mon – Sun) Release at 14:00 AEST on Sunday 15th February will make sure that this story is picked by over 900 media outlets that are under the AAP stable. From Monday throughout the rest of the week, they will be sourced by the other media channels thereby assisting Sony to set the week’s agenda on the way this story is discussed. This will enable Sony to monitor the way this story spurns out over the extended time period in relation to the market share performance.

Specific audience targeted (demographic, characteristics, expectations etc.) AAP has a wider outreach, both local and international, especially with the 900 and over radio and television stations as well as newspapers/magazines published on weekly basis and daily basis. AAP has partnered with entities like Fairfax Media with a strong local and international presence hence aiding in reaching an even greater audience. AAP and the partners target wide- ranging audience drawn from the various geopolitical, social and cultural backgrounds, both locally and globally.

Desired outcomes of successful placement with this particular outlet (be specific) This story should be able to heighten the awareness of Sony’s efforts towards enhancing tablet experience by saturating news in AAP’s media outlets and those of its affiliates. It should become a trending topic besides improving Sony’s stock markets performance. Mechanisms for measuring success of your release (in addition to successful placement) Interviews and airtime that is given to the story and the features on the efforts of the company effort will be key success indicators.

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