Selecting a Media Coverage: Internet - Report Example

Selecting a Media Coverage: Internet The internet has developed significantly over the years to increaseits suitability as the preferred media for coverage. The creation of the internet coverage was initially realized by the use of the World Wide Web portal; but it has developed into different paradigms in the modern century. In an argument by Farivar the internet has not yet overshadowed the use of television, radio or newspaper as the leading preferred mode of coverage (45). However, the author further asserts that the internet increase in preference and popularity of the internet is the largest across the globe (Farivar 45). With advancing technology and trends, it is accurate to assert that the internet is the future of media coverage. The use and application of the internet as a media coverage in an organization setting varies from the personal view and usage. What are the different views between the personal and a manager’s view on the use of the media coverage? Personal View on the Coverage The use of the internet is basically directed by the coverage need of a person. The use of the internet to sustain this need is not specified or formal. The personal use of the internet is not directed by a shared need by another person or organization. For this reason, the internet allows for a person to personalize the use of the media coverage. For instance, a person may use their website for personal purposes and not directed by the need to satisfy a formal requirement. In an example, a website may use images that do not generally portray a social moral standpoint. This freedom increases the way in which a person can use the internet. Brown asserts that this feature is different from an organization in that an institution has to use the internet to sustain the provisions of the mission and vision statements of the organization (101). This limits the extent at which the manager may personalize the media coverage. In addition, a person use of the coverage could be for the purpose of fun and socialization. For instance, the modern day person has at least one active social networking site. From these social sites, the views present only the opinion of the user. Farivar points out the personal user holds the right to posting and opinionating the content shared through their internet coverage (41). The audience of the coverage also understands the versatility level of personal managed internet coverage. Consequently, the expectation from the viewer is not directed by an expected result or desired outcome. In an argument by Bhunia the design of an internet coverage from a personal perspective varies from a managerial point of view (119). The internet provides the ability to use different coverage design for the efficiency of the target audience. Regardless of the provision, the design of the coverage is normally based on the need to make access of information easier and efficient. From a personal view, the design of the coverage design does not have a specified format. A person can design the coverage based on they feel they could effectively portray their self-image. From the provision, it is accurate to point out that the design of a personal internet coverage is based on the personality of a person, or what they desire the audience to access. This is different from a manager’s point of view where the design of the coverage is a collective decision from all stakeholders. The manager must satisfy the needs to each person or image represented by the coverage. For instance, if an organization is sponsored by another entity, their entity’s internet coverage must display the sponsor’s information based on the provisions of the sponsor. Consequently, this limits the extent at which the manager can personalize the coverage based on their opinion. The personal view of internet coverage has an aspect of socialization. In an argument by Farivar the personal use of the internet coverage is mainly directed by the need to develop online communities (77). This property can be attributed to the massive growth of social networking. The same argument is shared by Brown who points out the personal use of the internet is directly influenced by the need for socialization and networking (90). The author further asserts that the modern human being is more focused on the creation of online rather than physical socialization (Brown 90). This depicts the assumption that personal use internet coverage is influenced by the need to reach out only to similar minded audiences. This need allows for the limitation of the audience reach. However, a manager’s use of online social networking is not limited to any person regardless of their opinion and preference towards the organization. Consequently, socialization is not a mandatory factor. Socialization from the manager’s standpoint is only allowed if the process is advantageous to the organization. The Manager’s View on Internet Coverage Considering that the role of the manager is implement desired strategies by involved stakeholders, their views on internet coverage are based and directed by standards. The standards are in consideration of content, format, target audience, information arrangement, authority and the relationship with existing information. The first standard desired by the manger is information accuracy and quality of information delivered to the audience. The internet provides a wide range of information that requires selection and separation based on accuracy and relevance (Brown 56). The author further points out that the manager has to ensure the information delivered is accurate and is of top quality to convey the desired organizational goal (Brown 56). Additionally, the manager knows that they have the responsibility to publish information that depicts the actual facts supported from available information from the internet. This is different from a personal view where the right to publish content is based on the personal opinion of the user. The personal view to information publishing is not considerate of accuracy and quality but rather by opinion. The manager also views the design of the internet coverage differently from the personal view. Firstly, the quality of the layout design should be exceptional. The design of the coverage should attract the attention of the audience by its appearance. For instance, a company may use their website as a marketing tool. Consequently, the appearance of the website determines whether potential consumer would be attracted to the product. The role of the manager is to ensure the design is attractive and persuasive. The design should also be inclusive of links and hyperlinks to supporting information. The hyperlinks and links should be accurate. The design should also be in way that exploration by the audience is easy and directed. The manager ensures the main page of the internet coverage contains stated areas on where different information could be accessed. This is different from the personal view where the design of the internet coverage main page is not influenced by the need to increase the ease of accessibility by the audience. The user creates the web coverage based on their efficiency and comfort. The manager is also considerate of the target audience. The role of the manager in the creation and evaluation of media coverage is the ability to align the information provided to the target audience. For this reason, the information delivered on the internet coverage should be directed to a specific audience. In an example, the manager may be provided with the responsibility of increasing the number of young adults accessing the product offered by their organization. From this realization, the manager is able to create content that may specifically appeal to this population. In an argument by Bhunia the manager’s view on internet coverage is influenced on the type of audience they are required to reach (54). Different from the personal view, the target audience is neither specified nor important. The content displayed is directed to any audience that may access the information either directly or indirectly. The use of the internet for media coverage has increased the need to ensure information originality. Brown is of the assumption that the age of the internet has increased the level at which informational originality requirement is breached (76). For the manager, information originality is a mandatory requirement. The manager should ensure that the information they provide online is original as well as ensure they copyright their original information. This need retains the credibility of the organization the manager is affiliated to or they represent. From a personal view, information originality is not a basic requirement. This is based on that a person is not limited to provide information regardless of the source due to that their credibility does not matter to the audience. References Bhunia, C.T. Information Technology Network and Internet. Delhi: New Age International. 2006. Print. Brown, Bruce. How to Use the Internet to Advertise, Promote and Market Your Business Or Web Site-- with Little Or No Money. Florida: Atlantic Publishing Company. 2006. Print. Farivar, Cyrus. The Internet of Elsewhere: The Emergent Effects of a Wired World. Boston: Rutgers University Press. 2011. Print. Read More