We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Examining WeChat users Article Review - Book Report/Review Example

Comments (0) Cite this document
The present paper will summarize an article “Examining WeChat users’ motivation, trust, attitudes, and positive word-of-mouth: Evidence from China”, which raise the issue of social media’s effect on personality. Moreover, the writer will reveal his own thoughts on the theme…
Download full paper
Examining WeChat users Article Review
Read TextPreview

Extract of sample
Examining WeChat users Article Review

Download file to see previous pages... To start with, the authors reviewed available literature and created theoretical background for their research. In particular, the determining motivation in choosing social media platform is mostly need for entertainment, alongside with information, sociality, and conformity factors . Based on this, authors developed their hypotheses. In detail, they investigated positive influence of entertainment, sociality, information and trust on attitudes towards the use of WeChat; moreover positive attitude increases the level of positive word-of-mouth communication .
Furthermore, the authors conducted a research to investigate the above-mentioned hypotheses. Sample formed from 264 responses on two-section questionnaire from young active Wechat users based in Shanghai. Among the respondents, most of them were females (64.6%), single (94.3%) and well-educated (76.1%) . The results of the measurement appeared in confirmatory factor analysis (CFA) with using AMOS 18 to find significant relations between analyzed variables. In short, entertainment have significant positive effect and they are important predictors of attitudes .
In conclusion, the authors state that WeChat is a good source for receiving important information. In addition, it serves to sociality and entertainment in terms of chatting and connecting with friends. Finally, it develops trust through commenting on products/services. In Chinese example, practical evidence of these positive effects is in sharing red envelope via WeChat during Chinese New Year. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Examining WeChat users Article Review Book Report/”, n.d.)
Retrieved from https://studentshare.org/media/1700935-any-topic-writers-choice
(Examining WeChat Users Article Review Book Report/)
“Examining WeChat Users Article Review Book Report/”, n.d. https://studentshare.org/media/1700935-any-topic-writers-choice.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Article review
40). Three important facts mentioned in the article are first, that children learn through play, secondly, that it is difficult for educators fully to realise the potential of play and thirdly, that self-regulatory abilities impact significantly on learning over the longer term.
3 Pages(750 words)Book Report/Review
Article Review
Google is renowned for its innovations in the field of information technology. In recent years, the company has ventured into creating hardware for that would complement and support its popular software applications. Google’s search engine is its flagship product which is very prevalent across the world.
4 Pages(1000 words)Book Report/Review
Article Review
But it is not happening and now people are so used to the concept of accounting irregularities that they do not care about them and therefore the stock prices just got immune to the historical effects of accounting and financial reporting blunders. The whole discussion signifies that people have accepted the presence of accounting frauds as a fundamental truth, due to this reason; they do not bother about them much.
6 Pages(1500 words)Book Report/Review
Article review
In the beginning, it was not clear what corporate social responsibility entailed, except for the fact that organizations had a financial obligation to the immediate environment. However, it became clear that social responsibility entailed more than just the financial debt to the community.
3 Pages(750 words)Book Report/Review
Article Review
The paper emphasizes the importance of qualitative research on higher education. The methodology used by the researchers is through the search process. In the search process, various published articles were gathered which delve on the topic of qualitative research synthesis.
1 Pages(250 words)Book Report/Review
Article Review
Adopting an intimate, autobiographical tone, Suki chronicles the transitions this drastic change in life involves, including using public transport in lieu of “being driven by a chauffeur” (Suki, 2004), doing the household chores in the absence of a maid, and watching her
1 Pages(250 words)Book Report/Review
Jornal Article on Women's drug Users
102). In identifying the characteristics of female drug dealers and consumers, the study also considers the underlying motivation for using illegal drugs and the existing government policies addressing the
4 Pages(1000 words)Essay
Article Review
As with most popular sayings, there is some truth in the adage, “Great leaders are born, not made.” To some extent, the capacity for great leadership is innate. Taking into
2 Pages(500 words)Book Report/Review
Article Review
Since managers are expected to perform multiple functions therefore having concrete goals and a system of achieving them allows managers to achieve their goals effectively. With sample selected from senior and middle management in hospitality
3 Pages(750 words)Book Report/Review
Article Review
Herein, it is highly imperative to understand the main objective of the article i.e. capitalism being on siege as more and more social, economic, and political problems are being given rise by
4 Pages(1000 words)Book Report/Review
Let us find you another Book Report/Review on topic Examining WeChat users Article Review for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us