Media Images and Advertising - Essay Example

Media Analysis Essay The contemporary world is replete of a number of technological devices, which shape the content produced by the media. It is imperative to point how technological advances revolutionizes the print media. Key among the latest development in the print encompasses the digital imaging. Advertisers are taking keen note of this revolution. They create ads that are appealing to the customers. Therefore, such images relay profound message to the target audience. Media images need to be logical in their content and have ethical and emotional appeal to the target audience. This advertisement has two main characters, which include a young attractive lady and an elderly woman. The girl adorns a white top with red short and black shoes. The old woman wears a black dress. The advert portrays a girl posing as the old woman observes her. It shows two opposing personalities as the young liberal woman dresses in a way that she feels comfortable, and the elder woman has a conservative and reserved feeling. It has a very interesting thought provoking twist to it, which quickly captivates the mind of any audience. This stimulates the audience into thinking, as well as sending a strong fashion statement. It brings out strong emotions in viewers. Additionally, it brings out the feeling of adventure and boldness in fashion. The mood in the advertisement is very exciting yet pensive. It shows a new, fresh dominant feeling. The showed originality complements the characters very well. It inclines towards a modern approach to fashion. The gestures and expressions of both characters also help describe the mood of the picture and efficiently helps bring the concept of the image into play. There is a strong visual presence, and the photo easily appeals to the eyes and woos the intended audience (Bermejo 159). It inspires women who intend to dress the same way and serves as an example or a reference for others to follow. The advertisement successfully appeals to the audience by making them have a desire to dress in that manner. Many tactics are usable to interpret an image. “The methods implemented in creating the image and the concepts that are applied will determine the effectiveness for the purpose of the picture” (Choi and Lee 504). It is vital that one understands the various concepts used in making sure that the image portrays meaning in a certain way. This will ensure that the intended audience will have the desired interpretation of the image thus fulfilling its purpose. Such tactics will make certain that the audience interpret the image in a certain way and get a particular message. The image has to appeal to the person looking at it and play with his emotions to bring a specific desired effect. This is possible by ensuring that the image portrays a particular message by highlighting unique features that will cause people to react in a certain way. It is important that the audience is attached to the image, and this provokes them into thought. The effects of this appear when the media image looks in a way that will appeal to the eyes of the audience (Hatt and Otto 512). It has to provoke the person into thought and subsequent action. This effect is possible by using visual effects that engage the mind of the image viewer. It will captivate the thoughts of the audience and cause him to a cause of action. In such attempts, the image will have achieved its purpose, and it will be a successful project. The image appeals differently to a variety of audiences, and this is why it is said to be successful. In men, it causes a feeling of desire and teases the mind. It brings out an attractive way of dressing that will grab the attention of men. The image has made an impression on the minds of the audience by motivating them to want it. This would cause a man to go and buy the clothes for a woman they like, just so that it brings out the same feelings resulting from the image. It provokes the audience to be proactive and engage in the product. It successfully captures the minds and hearts of the audience. This is a method of persuasion, which easily entices a person to buy the product. The product also has the same effect on women by emotional belief. By viewing this picture and observing the tempting effect that it has on men, a woman can be persuaded into buying this product and trying it. The strategy of this is to ensure that the woman will boost her confidence of appearance by buying this product (Bermejo 162). The product brings feelings of adequacy and completeness. The manner, in which the advertisement appears, where a very attractive young woman is frequently used, ensures that the target audience is reached. The purpose of using a young beautiful girl is to trigger feeling of inadequacy or irrelevance in the audience, especially in women. This will make the audience want to be likened to the person in the image that they see. They will then go a step further by buying the product. The woman becomes attached to the product because of the emotions that it has managed to trigger in her mind. It caused her to feel a need to buy the product because she felt that it would improve her appearance or make her look like the woman whom she saw in the image. The image successfully appeals to the target audience and excites to the point where the person develops certain urgency with the product (Hatt and Otto 516). One feels that obtaining the product is a priority. This is when the advertisement is successful. Certain colors are used on the image to highlight a certain feeling. These colors depict certain themes, which the image represents and work hard to obtain a specific effect in those that watch them. The use of the colors brings out a certain message or meaning that the viewer is supposed to understand. Using the white color gives an image of purity, perfection and innocence. The viewer gets a feeling of authenticity and originality from it. This appeal to the heart and mind of the person who looks at this photo. The color red is used to elicit feelings of energy, strength, power, determination, and passion. This color brings out a sense of aggression and dominance. It captivates the viewer and takes control of the mind and heart of the audience. The use of such colors brings out the mood and emotion involved in the image. The seated women bring out a feeling of contrast and are quite opposite to the young ladies who are standing. This brings out a sense of moderation and conservatism, which is the direct opposite of the young woman. The girl appears full of energy and free spirited because of the color combination. The women sitting women adorn themselves in black, which portrays a feeling of strength, authority, and control. It serves to moderate the whole scenario and brings out a sober aspect to it. It also presents a solemn more meditative aspect to this whole picture. The use of contrasting colors and personalities is a rich vein of imagination seeking to capture the mind of the audience. The very well-coordinated poses, which the woman strikes, have a feeling of elegance and classiness to it. The background is well designed and prepared to match both characters and their attire. A well-orchestrated picture quickly wins over the target audience by means of the wistful usage of certain qualities and characteristics. It inevitably brings out the desired effect. Both of these characters complement each other in their two different fashion styles and the use of accessories and different effects complements the background. The carefully planned setting of this advertisement shows that class and social level of the intended target. This product targets the affluent, well to do members of society. The technique and detail added to the picture suggest that this product is a statement of class. The significant message of the image is that of a classy fashion designed for young free spirited people. This product targets an affluent free spirited person who is not afraid to experiment on fashion according to their tastes. This is a well-known fashion brand marketing a classy new fashion accessory. The target audience will appreciate this new addition to their wardrobes as this attire represents the young, elegant woman who is willing to do as her heart desires. It is for tar free spirited and adventurous soul. “This brings out emotions of self-confidence, attractiveness and classiness and those who admire this product will easily identify with it” (Choi and Lee 505). The appropriate timing and selection of the themes attracts the audience and captures the heart of everybody. The combination of many factors like the background, location, attire and other factors has apparently captured the minds of the audience. The combination of all this factors is emotionally appealing to the audience, and they get a feel of belonging and entitlement. The purpose of the advertisement was to show a stamp of authority of the brand. It seems to consolidate the position of the brand as a worldwide entity. Overall, this advertisement has captured the hearts and minds of people with the unique display of fashion by utilizing a sharp sense of marketing expertise to appeal and win the target market. It has managed to fulfill the intended purpose and winning over the audience. The advertisement was successfully able to captivate visually the audience and engage them mentally through a well-detailed and timed piece. The success of the publication measured by its ability to win over the hearts and minds of people into liking the product or brand. Works Cited Bermejo, Jesús. "Masking as a persuasive strategy in advertising for young." Comunicar 21.41 (2013): 157-165. Academic Search Premier. Web. 13 May 2015. Choi, Yung Kyun, and Jung-Gyo Lee. "The persuasive effects of character presence and product type on responses to advergames." Cyberpsychology, Behavior & Social Networking 15.9 (2012): 503-506. Academic Search Premier. Web. 13 May 2015. Hatt, Beth, and Stacy Otto. "A demanding reality: print-media advertising and selling smartness in a knowledge economy." Educational Studies 47.6 (2011): 507-526. Academic Search Premier. Web. 13 May 2015. Read More