Bradley and Montgomerys Position in the Advertising World - Assignment Example

Question one: what do you think BaM’s “reason-for-being” is? What allows them to successfully compete in the advertising world?Answer: Bradley and Montgomery (BaM’s) are committed to offering high impact advertising solutions in the new technological world. BaM’s has successfully competed in the advertising industry by making creative advertising ideas through digital platforms The company also uses analytics to get feedback on the impact of the advert in the industry.

BaM’s has working relationships with customers (Bradley and Montgoamary, 2012).Question two: Evaluate the Mike Tompkins "Firework" program I linked (and that they talked about). Is it successful? (Put your ad expert hat on for this answer, not just opinion.)Answer: Mike Tompkins “firework” program was a successful advertisement. The main idea of the program was to create attention and inform potential customers on the new release of IE9 that could run HTML5. The company experienced high download rates within days after the release of the advertisement.

In my own view, it was an excellent program since the customers had the ability to control different aspects of the songs including the volumes, and rhythm. I believe it was a success. Question three: Do you think electronic promotions will eventually overtake traditional marketing like TV, print, etc.? Why or why not? Please use a reasoned approach to your answer. In other words, think of things we have talked about in class throughout the semester and use those concepts to justify your answer.

This isn't to be just your opinion but an informed prediction.Answer: Many younger people spent more time on the internet whether during work or relaxing like playing online music and reading thus digital markets can reach a large market share of potential customers.