Re-Launching Moribund Health Charity - Assignment Example

Media Relation Assignment Re-launching Moribund Health Charity Under a New 'Head case'. MEDIA PLAN Developing Media: Before beginning toestablish the Media Plan, there is need to say that; 'it is the process through which to establish the exact ways to explore while making advertising of certain issues, including when it should be appear for the general public. Additionally, "Media planning" is the process of selecting time and space in various media for advertising in order to accomplish marketing objectives. Media planners often use three terms in describing a planning process: objectives, strategy and tactics. A media objective states what the planner wishes to accomplish. It is usually specified in terms of the target audience, reach, and frequency. The target audience is often defined by demographics, product usage and psychographics. Reach refers to the unduplicated proportion of an audience that is exposed to a media schedule" (Advertising Media) "To establish optimum impact of your media plan through cost-value planning, you need to select media based on which outlets (stations, billboards, newspapers, etc.) Provide the greatest effectiveness". (Media Moves) Additionally, for an effective develop of Media Plan, there are three basic issue to be considered, namely; a public relation goal, that is to determining to you focus your effort and stay on track. Others include resource to explore and the timeline. The Media Plan Objective: The objectives of this media Plan are: Is to make provisions of increasing awareness about Neurological disease, a view to increase more awareness about it, and to state why there is need to re-launch Moribund Health Case Health Charity. It is also aim to create ways of encouraging the general public to participate more actively than hitherto, while to add that new membership is highly welcome, with stating of the importance of this charity act. Moreover, it is also aim to notify people that the disease is curable as long as people put hands on deck and ready to contribute in no small measure. Target Audience: The Target audience should be neurologists, journalist, philanthropic and wealthy people, government and the general public. Media Route: The media channels the ought to be explores in order to reach to the targets audiences should be through press releases, newspapers articles, Radio and television programs and jingle, including seminars and speaking engagement. Evaluation of the Campaign Additionally, we need to explore some channels through which we will ensure that this campaign is successful no matter the circumstances. We can make evaluation of it success through Additional Membership: When some individuals decided to join the crusade, and when after they join continue to participate actively, with due contributions toward the success of wiping away neurological condition entirely in UK Participation of the Media: This will also signifies it success, when media continue to propagate for more participation, including special programs that will encourage other individuals and group of individuals to join for the betterment of UK people. The Rates of Sufferers Decrease: One of the reasons of re-launching of Moribund is of the needs to reduce drastically the sufferers of neurological condition in UK, if not completely wipe away. Thus when assessment is made, and found that in few times to come the rates of the sufferers is reducing, it also serve as testimony of it success. Launching Campaign: There is a need to organize event where some sufferers will be invited and thus getting them introduce to people via television stations and tell people that the sufferers are also human being, and they have future hope. Therefore they needs other people support by joining the Charity movement and contribute immensely toward that. Promoting the re-launching needs media propagation, both television and radio by organizing special programs aiming to encourage viewers to sympathies and join the charity movement. There is also need to publish leaflet and pamphlets that carrying word of sympathy for the suffers of neurological condition, stating the need for people to join as members with aim to contribute after the re-launch to Headcase. PRESS RELEASE "A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product". (What is a Press Release). For Immediate Release (Organization Logo) Moribund Health Charity, United Kingdom. MORIBUND HEALTH CHARITY RE-LAUNCHES TO FURTHER CATER SUFFERERS OF NEUROLOGICAL CONDITION IN UK -The Needs For All to participate Stresses Moribund Health Charity has been on existing for so long. It is established as a Charity organization aiming to cater for all persons suffering from neurological condition, which as a result most of the victims that were treated so far go under complete recovery. While a Professor at a Hospital in Leeds contribute immensely on this charitable work. As estimation shows that there are 20,000 sufferers of this disease within UK, Moribund realizes the needs for all to give a helping hand in this charitable action. Thus more participation of individuals and group is needed immensely. The Previous membership of this charitable organization is very small, despite greatest task of it activities. As a result, the stakeholders decided now to re-launch the organization and name it "Headcase". The objective of this launching is to create more awareness on the activities of the organization, the task ahead, and campaign for more membership, raise fund to enable members carry activities effectively and to solicit the support of the media support toward accomplishing this great task. As many sufferers of neurological condition are identified in each region of UK, we therefore regard it necessary to create more awareness on the condition within health and other sectors. Let stresses finally that as long as the above mentioned group put hands on deck and support our aim of re-launching, we believe that in the near future the neurological condition affecting our teeming countrymen and women will be wipe away. NEUROLOGICAL CONDITION ON THE INCREASE IN UK -Moribund to Re-Launch to Further Curtail the Disease. The (Free Dictionary) defines Neurological Disease as "injury to the brain that impairs its functions (especially permanently); can be caused by trauma to the head, infection, hemorrhage, inadequate oxygen, genetic abnormality and other". According to the research conducted, "The basis of the symptoms of neurological disease is the occurrence of dysfunction of some or all parts of the brain, spinal cord, nerves, or muscles. Symptoms vary depending of which of these and where within them a disease process strikes. It must be noted that every person is different; some people will have very typical symptoms, while others will not. The symptoms described are only a guide, and professional medical attention must be obtained for any abnormal symptom". (Neurological Symptoms) While the (General Symptoms) of this disease state that "Patients with neurological disease may have symptoms very specific to the part of the nervous system that is involved. This includes brain, spine, nerve, or muscle. Because we are always aware of our nervous system, these symptoms are often striking and unmistakable. However, if the disease afflicts the part of the brain that produces awareness, the patient may not know anything is wrong. In that case it may be up to friends and family to take the patient to the doctor". This disease is rapidly increasing in UK in no small measure, whereby estimation shows that currently there are 20,000 sufferers of this disease across this nation. It is indeed great calamity falling against our countrymen and women, even including the future generation. As such what is the solution to this problem Moribund is a charity Organization which has been exploring its resources toward ensuring that the diseases is bygone in UK, through voluntarily sponsoring the medical care of the affected victims. While they are doing their efforts, the resource they have will not cater for the medical care of all the victims. Thus, the Charity Organization gears to Re-Launch, and renamed it Headcase, primarily in order to increase awareness on the need to put hands on deck and fight against the disease. Additionally, the Charity wanted to raise more fund in order to effectively continue its activities, including seeking for more membership. People of all calibers need to be aware of this development, so that all we address this issue through various kinds of positive contributions. As such, journalist should adapt the spirits of patriotism and join this crusade. Their roles are very significant and tremendous, which is needed indeed. Assignment 2 Media Strategy: "A good media strategy will start by taking the target audiences for your research output and defining the most effective way to reach them through the media. It should address how the media can best be used to publicize research and influence debate. And once you've got media attention for your research, it should help you decide what to do with it. Your strategy should also specify the resources, both financial and human, that will be needed to promote your findings and manage the feedback you get". (What is Media Strategy) Media Plan * Message Explores ways through which Radio BBC 2 will redeemed its deteriorating image of loosing more audience, by making some interesting changes in all its programs. Also to find ways where the general public will continue to participate in the activities of the station more actively. More over, ensuring that henceforth people in the UK and wherever BBC 2 is reaching have continuous confidence and attach greatest priorities on it, thus participating more actively and frequently than hitherto. Also, is the need to give wider room for audience to be part and parcel of all programs in the station through given them the right to phone in live and express their confidence or dismay in any program they are listening, with suggestion on how to make improvements. Also let them cites where they find lapses in any program they are listening, thus they will feel they are part of the station. Many people as a result of this will surely participate and more audiences will be participating in the near future. OBJECTIVE OF THE CAMPAING Restoring the Deteriorating image of Radio BBC 2: This should be done through making positive changes in it programs, adding more color to all it programs with the aim of inviting more audiences more than before. Increase public awareness of programs and dj's: The needs for public awareness cannot be over emphasized on this basis. As such people should have more knowledge on the entertaining, educative and cultural programs carryout in BBC 2, with stressing that the station is still on it peak. While dj's controlling these programs are second to know in whole UK. There is hardly where to get such intellectual people until you tune to BBC 2 radio station. Create, change and enhance the image of dj's that are loosing audience: This could be done also through setting new programs which will immensely captivate attentions of millions of listeners across UK. Programs different with others that were aired before, while people should have confidence on these dj's through their new innovative and attractive programs. Encourage sponsors (Department of media, culture and sport that Radio 2 is part of people's life: This can also be achieved through new innovative programs that will be designed to have influence to listeners, which are also related to their cultures and finding ways different with other stations while reviewing sporting activities as well. Help to reach new audience such as ethnic minorities: The campaign should also explore ways to reaching these people by creating a very interesting programs aiming to promote them. By doing so, the station will no doubt have new audiences in addition to Promote the 3 day festival at CANVAS, LONDON: By making this promotion through making it live with nice commentaries from some talented dj's the station will have more audience. The target audience: should be artists, young men and women, students, school lecturers, opinion leaders and different kinds of social groups. The Media routes to reach the target audience include television and radio programs and jingles, newspapers, phoning in programs, pamphlets and recruiting of young and popular artists. Television: Television stations across UK can be use as machineries to reaching the target audiences. Radio BBC 2 should as a matter of regaining it loosing credibility's organize programs which can be design primarily very interesting, where stakeholders of the station should be seen live, stating their zeal and determination, stressing with fact, that they will henceforth appears to be the most superlative radio station in the whole UK. Let them look very businesslike, speaks with confidence, shares jokes with viewers, and assures them they will have more when they also tunes to Radio BBC 2. There is also needs to invite students leaders, opinion group leaders and some well known artist, to share the programs with them. Radio Programs: This is also similar to Television program only that it can be done direct live from radio BBC 2, with key stakeholders as it does during the Television programs. There is needs to give the program a different name; like "NEW VALUE", in which there will be a live phoning in program with cultural groups, student, opinion leaders, popular and unpopular artists, create interesting show and discussion, so they can share with audiences. While before the program, other television and radio stations should be given jingles, carrying captivating word promoting the program, few days before the date schedule. NEWSPAPERS: Using popular and unpopular Newspapers circulating within UK can also contribute immensely to reach the target audience. Here, there is need to make a well design and very sensitive and attractive combine cartoon pictures of participating artists, dj's and other stakeholders expecting to participate in their real postures and full color, with radio BBC logo at the top. Sensitive words should be written inviting participation of all meaning people in UK during the program 'NEW VALUE', also telling people that the program has never been done elsewhere in any of the UK's television and radio stations, therefore people should not afford to miss. Place this advert in all the newspapers, irrespective of it popularity or unpopularity, as it means important no matter what fewer people read it. During the program, if BBC radio 2 remains firm to standard, they will regain their loosing audiences with more to participate in future. Leaflet and Pamphlets: These two medium can also play vital role in reaching the target audience. The BBC 2 radio should also place the same advert as it does in Newspapers, publish millions of it, and distribute in all social gathering centers within UK, including schools, hospitals, and all nooks and corners. WHY JOURNALIST SHUOLD COVER THE EVENT Journalist of all calibers within UK ought to cover this event organized by BBC RADIO 2, all stands as stakeholders toward enhancing the national development. It is a show aiming to display some intellectual's artists the nation's has, whom are not well recognized by the people. As they will come to stage what they have and how they make their performances in all respect. Our journalist friends, as a matter of promoting our cultures and entertainment there is needs to support and join us to put hands on deck toward this great task. Media Pack a. The BBC Radio 2 as you are no doubt aware is one of the leading stations in UK dealing with lots of entertainment. It is noted that this station has witnessed mass of audiences due to it credible performances in its entertainment programs. However, recently while the station management realized a sort of dropping back of its teaming audience, it then make it very mandatory to explore other channels in order to redeemed what its lost so far from it audience. As such, the controller of this station has now invite new presenters who are performing very well to their best, in order to ensure that more audience concentrate to listen to the station constantly as they were doing before. The station is hosting a mini live music festival for three days from new London venue, showcasing the talents of new artist and some big names- as well as providing backdrop for some outside broadcast. All this are done for that important purpose. The controller has vowed to satisfy the yearning and aspirations of the teeming listeners of the station, which will bring more credibility to the station and serving as proving testimony that the stakeholders of the station can change and re-new it credibility's. Idea of Photograph: On this great task, there is a need to have the entire events shot on Photograph, as it will produce a permanent record for what eye can see. QUESTION AND ANSWERS: Journalists: Can you recall how you station managed to reach success peak before, and why is it now loosing more audience Controller: We have doing all our best with the support of our able workers to uplift this station to its present position of one of the best. (Cut) Journalists: But it is well known fact that BBC radio 2 is loosing its credibility's as you don't have more audience like before Controller: Well, I can call that as only hearsay, not as we can see it from our angle. Journalists: True assessment has a show that in the last six month this station is really getting down continuously as statistics of it teaming audiences is dropping drastically. This is very well known issue, you can't depend it. Controller: What do you mean Our teaming and able workers, such as dj's and others are bringing satisfactory programs which I believe give additional credibility's to our station. I don't know how you get to refer our station among the set back. Journalists: But speculation is going round that due to lack of your performing well, you will be fired, while your inability caused to make another decision for the station. Can you comment on this Controller: Believe me! We explores al, channels to satisfy our teaming listeners. Journalists: Your station plans for a live show in order to redeem your already deteriorated image, especially loosing half of your audience in the last 6 month (CUT) Controller: No! The event is only plans in order to further enhance the station's credibility's, and additionally we will like to promote our young artists who are not known by the public yet, while they are contributing toward the development of this nation and the youth as well. We believe we will have more support from government and our audience. The reason for this is simple to realize. Journalist: Can you say a word of advice to your dj's who also contributes to your stations backwardness. Controller: I can only cheers their efforts toward fulfilling the dreams of radio 2 BBC towards continue holding flying colors in broadcasting. Journalists: Any more comment Controller: We need supports from the media and other well meaning people toward continue standing on the peak on this sector. I am confident we are equal to the challenges References: Media Moves, Discuss Objective before planning media, http://cincinnati.bizjournals.com/cincinnati/stories/2001/12/31/smallb3.htmljst=cn_cn_lk Advertising Media, http://www.bsu.edu/web/adinfo/thingstoconsider.pdf What is a Press Release http://www.publicityinsider.com/release.asp Free Dictionary, http://www.thefreedictionary.com/neurological+disease Neurological Symptoms, Bergen Neurology Consultant, http://www.bergenneurology.com/symptoms.htm General Symptoms, Bergen Neurology Consultant, http://www.bergenneurology.com/symptoms.htm What is Media Strategy http://www.esrc.ac.uk/ESRCInfoCentre/about/CI/CP/best_practice_guides/developing_a_media_strategy/index2.aspxComponentId=4503&SourcePageId=4556 Read More