Social media platform entails web-based and mobile technologies that turn communication into social interactions between organizations, communities, and individuals. The social media technologies further subdivide into magazines, social blogs, microblogging, photography, videos, podcasts, pictures, web blogs, wikis, social bookmarking, and internet forums (Funk 8). Social platforms have diverse applications that include communication, entertainment, marketing, multimedia, and authority building (Bellamy 9-13). These applications vary from one social technology in a social platform to another. For a fact, various social media platforms include Facebook, Twitter, MySpace, Yahoo, and YouTube (Singh and Diamond 121). YouTube is a social media platform with a massive number of users. YouTube website allows the sharing of videos where users can upload, view and share videos. Individuals, other organizations, media corporations like BBC and CBS upload videos on YouTube and offer some of their material via the site, as part of the YouTube partnership program. This paper will address the strong and weak features of YouTube social platform. It will equally highlight the history, success, or failure of other companies or users experience on using the Social Media Platform. Moreover, it will denote the typical demographic of users on Platform. Typical Demographic of Users on Platform In 2011, Americans streamed 15 billion videos on YouTube where approximately 35 hours of video get to YouTube
every minute. Indeed, there are registered and unregistered users on YouTube social media platform. Unregistered users can watch videos, while registered users can upload an unlimited number of videos. Only registered users who are above 18 years of age can access videos considered to contain offensive content. YouTube now operates as a subsidiary of Google hence has an increased number of users. Moreover, YouTube videos are equally available on some smartphones. Wide range of Apple Products, TiVo service, Android, Play station 3, and Xbox live. As such, the users of platform are diverse and almost everybody is at liberty to use YouTube social media platform. However, most of the users of this platform are young people who do it for entertainment and communication. About 52 % of users are women aged between 25 and 44 years old (Singh and Diamond 121).