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Global Marketing - Glocalisation - Coursework Example
Summary
The paper "Global Marketing - Glocalisation" is a perfect example of marketing coursework. The term glocalisation is the blend of both localisation and globalisation. Glocalisation is expressed when global dynamics are reinterpreted or customised locally. …
- Subject: Marketing
- Type: Coursework
- Level: College
- Pages: 12 (3000 words)
- Downloads: 0
Extract of sample "Global Marketing - Glocalisation"
Glocalisation
Contents
Introduction3
Discussion4
Literature Review4
Definition of glocalisation4
Relationship between globalisation and glocalisation5
How glocalisation is related to adaptation and standardisation6
How glocalisation related to global and local marketing strategies7
Advantages and drawback of different strategic approach8
Analysis of Marketing Mix of two global companies9
Glocal marketing programme of the mentioned global companies9
Analysis10
Comparison13
Critical evaluation14
Conclusion15
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