Effects of Globalization on the Marketing and Strategy of Apple - Research Paper Example

The paper “Effects of Globalization on the Marketing and Strategy of Apple” is a forceful example of a marketing research paper. Apple is a multinational corporation based in America and has stocks listed on the New York Stock Exchange. Apple is a specialized company in designing, developing, and manufacturing electronic equipment such as computers, smartphones, and software (Hoovers, 2011). The corporation had over 300 retail stores in 10 countries by the end of the year 2010 and operated an online store that provides Apple products to its clients and customers across the globe (Hoovers, 2011).

Apple was categorized as a top corporation that offers a wide range of high-tech products around the globe after being better than Microsoft as one of the biggest corporations in the world (Helft & Vance, 2011). After establishing Apple in April of the year 1976, the duo of Steve Jobs and Steve Wozniak initially sold about 200 circuit boards that were made in an unused garage. In 1977, the two consequently developed the 8-boat fully functional home-based computer that in time became one of the known successful commercially developed microcomputers in the tech market.

However, Apple alone did not just rest the designing aspect and manufacturing of computers, as the company increased its product portfolio and as a result, Apple was successful in emerging as an influential and innovative multinational technology corporation. The company was at first named Apple Computer Inc for the first 30 years. In 2001, Apple introduced iPod and iTunes, an online music and app store, which have promoted digital music as a result of revolutionizing the music industry. On January 9, 2007, the company removed the word “Computer” from its name when the company switched from its traditional focus on personal computers to consumer electronics (Maha, 2012).

By the introduction of the iPhone early in 2007 and the iPad in 2010, Apple was influential in ushering in the new dawn of smartphones and tablets. Both of these consumer electronic devices developed by Apple have transformed the way manufacturers design and produce mobile devices. An appreciation of Apple’s overall marketing strategy is required in comprehending the success of valued and culturally iconic products such as the iPhone and the iPod.