How Behaviors of People Are Identified to Be Creating an Impact over the Selection of Tour Packages - Research Paper Example

Marketing

• Executive Summary

The report aims to analyze the behavioral aspects of people in selection of holiday packages. Costs, duration, activities, accommodation, food and transportation are the criteria based on which analysis of behavior of selection of tourism destinations is evaluated. Among the three respondents selected for conducting the current evaluation, cost has been identified to be one of the key aspects that the respondents consider while making a selection of holiday destination. On the other hand, transportation and accommodation are less preferred factors in selection of holiday destination among the respondents. Hence, an evaluation of the factor that may lead to enhanced level of satisfactions for the travelers can be deemed important for assessing holiday packages. This also helps in developing a prospective plan for enhancing the quality of travelling.

Table of Contents

Executive Summary2

Introduction5

Application of Compensatory Decision Rule6

Evaluation Criteria6

List of Destinations7

Decision Matrix I7

Respondent 18

Respondent 28

Respondent 38

Data Matrix II9

Data Matrix III9

Compensatory Decision Rule Application10

Analysis of Behavior10

Recommendations12

Conclusion12