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Designer Brand Analysis in Mai-Judah - Report Example

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Summary

The paper “Designer Brand Analysis in Mai-Judah” is an impressive example of a marketing report. This report analyses the behavior of customers, and how it can be influenced to affect their trends of making purchases. It focuses on the Mai-Gidah fashion brand and the unique designs that Ali has incorporated in this business…

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Subject: Marketing
Type: Report
Level: Business School
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Designer Brand Analysis in Mai-Judah"

Executive Summary

This report analyses the behaviour of customers, and how it can be influenced to affect their trends of making purchases. It focusses on the Mai-Gidah fashion brand and the unique designs that Ali has incorporated in this business. The report begins by identifying the marketing environment of the brand, its strengths, weaknesses, opportunities and threats through a SWOT analysis. It further analyses the psychological, social and cultural behavior of consumers, and how it can be influenced to increase their purchasing inclination. This influence is instilled through motivation techniques employed by the fashion brand. Additionally, it identifies the perceptions that clients have towards it, as well as the ones the business has on itself so as to defend the type of products that it produces. The concept of learning and development is also emphasized on as it greatly determines the company’s growth. Towards the end of the report, recommendations are given as to the possibilities of the diversification of the business.

Contents

Executive Summary2

Contents3

List of Tables3

Introduction4

The Marketing Environment5

SWOT Analysis5

Psychology of Buying Behaviour6

Motivation7

Social Influence9

Learning and Attitudes10

Personality11

Conclusion and Recommendations11

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