Chacha Inn - Assessment of the Business and Marketing Plan - Example

Running Header: Project proposal Student’s Name: Lecturer’s Name: Course: Date Submitted: Table of Contents Abstract………………………………………………………………………………………….2 Introduction……………………………………………………………………………………...3 Assessment of the Business………………………………………………………………………4 Marketing plan……………………………………………………………………………………4 Situation Analysis………………………………………………………………………...4 Market Needs…………………………………………………………………………….5 Market Demographics……………………………………………………………………5 Conclusion………………………………………………………………………………………..5 References………………………………………………………………………………………..7 Abstract Chacha Inn is a garden retreat in India which deals in a variety of products and services for its customers. This report explains the background of the hotel, brand details and the marketing plan to attract potential customers both locally and internationally. The hotel is spread on a green garden that covers over 2acres. It has beautiful flowing plants, pathways and shrubs that are suitable for leisure activities such as camping, walking and picnics. Chacha Inn has a variety of products for all customers and these include; children mini park, garden restaurant and guided trekking. The hotel has family suites, super deluxe rooms and premium garden rooms for customers. In the garden, customers enjoy sunset snacks, bonfire dinner, magic show, puppet show and a barmer langa singer. Chacha Inn has incorporated the Indian culture because of the geographic location and local customers. The marketing plan in Chacha Inn will reduce the rates of competitive rooms to attract clients over the next one year. It will offer benefits and value to the clients by increasing the standards of facilities and making products and services affordable. Introduction Chacha Inn is located in Mount-Abu which is 750 kms away from Mumbai and Delhi. Mount Abu is also known as the Pearl of Western India because of the quiet and beautiful nature that surrounds it. Chacha Inn covers over 2 acres of land which is filled with beautiful green landscape with lotus ponds, park for children and waterfalls. Customers find comfort and luxury in the hotel and they can also shop at Chacha Museum which has been operational since 1955. The garden retreat has beautiful pathways and green landscape. The garden has waterfalls that invite clients for an outdoor relaxation for many hours due to the hypnotizing effects. Barmer (langa), singers, music show and puppet shows make customers remember the good moments during their holiday in the hotel. The hotel has parks for children and a rocky garden for trekking. The services in Chacha Inn include; room service all hours of the day and night, laundry, travel assistance, guided trekking and banquet preparation for 500 guests among others. The hotel offer exclusive parking, indoor games, and accepts major credit cards. There is a restaurant and bar in the hotel that is opened all hours for customers. The aims of this report include the following; develop a marketing strategy that will attract potential clients and also retain loyal customers, discuss the company’s key objectives and improve the quality or both services and products the hotel offers. The marketing strategy includes; situation analysis, market needs and market demographics. The structure of this report starts from the historical background of the company, mission statement, corporate objectives, products details and the marketing strategy plan of the hotel. Assessment of the Business Chacha Inn located in Mount-Abu, India started its operations in 1955 as a museum at first. Chacha Museum has a show room that has been operational since 1955 and guests shop at this museum when they visit Chacha Inn (Chacha Inn 2011). The mission statement of the company means that the company takes important measures to meet the wants and needs of the customers so as to keep loyal customers and attract potential customers worldwide. The corporative objective of Chacha Inn is to expand to new markets both locally and internationally. The short-term objectives of Chacha Inn include; having frequent customers every day, improve the company’s profits and improve their services. The hotel deals in entertainment services in the hospitality industry. The products for this business include; parks for children, green and rocky gardens, waterfalls and buffet for business or personal meetings (Chacha Inn 2011). There are rooms for all visitors with affordable price tags on all products that make visitors enjoy a holiday, a wedding or a business meeting. These products make the company’s objectives a reality. The company has also adjusted the products portfolio to reflect new priorities in the hospitality sectors hence having a competitive advantage over other competitors. Marketing Strategy Plan for Chacha Inn Situation Analysis A downfall in global economy in 2010 led to few customers in the hotel (WREC 2010, pp. 2). Most local and international customers are still recovering for the poor economy that almost shut down various hotels in India. The marketing department has decided to reduce the cost of competitive rooms in the hotel so as to keep the loyal customers and also attract potential clients. Visitors in the hotel value the rooms they will stay in while on vacation or holiday. This means that the hotel will survive the current environment due to loyalty from customers. The reduction in room rates will deliver on its values and promise. Market Needs Clients need standard facilities are affordable rates in the hospitality sector (Development Capital Management 2008, pp. 5). Chacha Inn has a marketing plan to offer exemplary personal service to customers for the value of their money. A relaxed environment with luxurious foods, fashion clothes and entertainment will be provided in the hotel as the new marketing strategy. Market Demographics The market geographic of Chacha Inn is a location between major towns: Mumbai and Delhi in India. The market demographic is composed of households with two to four children. These children are either in school or at home and the parents are educated. The market psychographic consists of ethnic Indian communities who have small family owned businesses that have been successful for many generations. The community considers green garden as peace and tranquility and this also means that the hotel contributes in environment preservation. Conclusion Chacha Inn is a garden retreat for families, spouses and business people located in Mount-Abu which is 750 kms from Mumbai and Delhi. This hotel has parks for children, waterfalls, rock garden for trekking and deluxe rooms for guests. The marketing strategy is to reduce the costs of rooms and improve the services provided to customers. This will ensure that loyal customers return to the hotel and recommend family, friends and business associates to the hotel. REFERENCES Chacha Inn. (2011). Amenities and Facilities. Viewed on 27th July Chacha Inn. (2011). Chacha Garden Retreat. Viewed on 27th July Development Capital Management (2008). Investment proposal banyan tree luxury villa and hotel development, pp. 1-12. WREC. (2010). Official Hotels. Journal of Armed Forces Officers Club & Hotel (5 star) – Conference Hotel, pp. 1-5. Read More