Light-Life - Product Features, Uniqueness and Customer Benefits - Example

… The paper “Dyson Ltd - benefits and Value Derived by the Customers, the Uniqueness of Its Design Elements - Shape, Color, Design, Imagination, Relevance" is a delightful example of a case study on marketing.... The paper “Dyson Ltd - benefits and Value Derived by the Customers, the Uniqueness of Its Design Elements - Shape, Color, Design, Imagination, Relevance" is a delightful example of a case study on marketing.... Today every home in Britain has a Dyson product which 15 years ago was a just name to fantasize as it was hardly affordable to keep a Dyson product (Lester D, 1992)....

A brand is of prime importance to a company, it is the most valuable asset it forms the basis of the long-term customer relationships.... However, the most important is the customer because it is the brand image in the minds of the customers that shapes buying behavior and translates into a purchase (Donthu, 1995).... The brand touches the customer's minds and hearts and differentiates a product from the competitors' product and result in repeated purchase and brand loyalty....

The phone has features and packaged in such a way to not only make the life of the user easy but also provide appropriate, effective and quality services to the user.... The smartphone features a high-quality camera and video software whose video and photo clips can be, downloaded directly to a printer or a computer.... product development is a critical process in modern-day marketing management.... Modern businesses are finding it fundamental to invest in encouraging development, implementation and monitoring innovations in product and service delivery (Coyne, & Sujit 1996)....

For instance, British consumers will tend to purchase a product that is associated with popularity gain rather than being noticed by others (Shukla, 2010).... For instance, using a miss world to market an evening dress is likely to impact consumer behavior resulting in more British consumers going for the product (Shukla, 2010).... The consumer in this regard sees the product as a means for him or her to be valued and respected as it is the case with the miss world....

… The paper "Teaching and Training Employees on customer Relationship Management" is a worthy example of an assignment on marketing.... The paper "Teaching and Training Employees on customer Relationship Management" is a worthy example of an assignment on marketing.... Business Objectives To lower our price from the current price of 32 GB at $599 and 64 GB at $699 which will increase our sales by 20% To increase our market share by at least 15% in the Publishing industry To make iPad a competitive device through increasing its features in order to compete effectively in the fast-changing publishing industry To lower the overall cost of production by at least 5% so we can increase the overall profitability To increase IT so as to increase our site navigation through curbing web attacks, security flaws as well as increasing the overall site security Marketing objectives To increase our brand awareness by 60% and this will increase our market share in the publishing industry and keep us ahead of our competitors To retain our old customers while attracting new customers by at least 5% To bring to our consumer a larger selection of our products by increasing our online library services by presenting more e-books as well as expanding the number of languages that can be used with the iPad To train our Human Resource on customer Relationship Management so as to improve our customer To adopt new technology so as to improve our customer experience on our site Strategy The publishing industry in which Apple Inc....

In addition, the report analyses the positioning and branding applicable to the product.... … The paper "Eco Shack Marketing" is a perfect example of a case study on marketing.... The demand for environmentally friendly products and services has driven the producers to develop products, which fulfill the requirements of consumers....

This report addressed the market viability of Gravity lights a new product that is intended to be an alternative source of energy in areas with limited power supply.... The target area for this new product which has already been launched in other regions that have no power access is camping and caravan sites.... This report addressed the market viability of Gravity lights a new product that is intended to be an alternative source of energy in areas with limited power supply....

The company envisions offering an alternate solution for charging small electronic devices through an innovative product –a mechanical charger.... The company has strategized on methods to use to create awareness for its product and attract more customers.... The notion behind the company is to generate new ideas and integrate them with a physical product.... The objective of the company is to create its own brand which will see its product....