McDonald's Australia - Market and Situation Analysis, Market Segmentation and Customer Characteristics - Example

market segmentation is a concept in economics and marketing.... market segmentation is a concept in economics and marketing.... Different firms develop different ways of segmenting their market and creating product differentiation strategies which give a firm a temporary competitive advantage.... A market segment refers to a subset of a market that comprises firms or people who have one or more characteristics that drive them to demand similar products or services based on products' qualities such as function and price....

The company has implemented a nationwide strategy that is designed to create consistency and excellence in customer service experience in all its restaurants.... It is a strong competitor of established global brands such as McDonald's and continues to have a promising future in the Australian market.... Hungry Jack's is an Australian franchise of the Burger King Corporation and has been operating in australia since 1971.... Hungry Jack's is an Australian franchise of the Burger King Corporation and has been operating in australia since 1971....

The front-line staffs are also very essential as they are the first contact between the customer and the firm.... Firms must, therefore, develop strategies to ensure they gain customer loyalty so as to retain existing customers and acquire new ones.... With globalization and increased competition in the market, firms have to develop sustainable operational strategies which are aligned to the corporate strategy or risk being put out of business or be forced to close some branches as was experienced by Starbucks in Australia (Patterson et al....

situation analysis External Environment The external environment brings into consideration factors that are beyond the organisation control.... The marketing objective of ACIC is to utilise the current facilities and well-trained staffs to gain more market share and gain a more profound sense of satisfaction from customers.... This means that it is paramount to understand the external environment of an organisation so that analysis of that organisation can be understood....

Marketing strategies proposed in this report include; Conducting research-based market segmentation so as to aid in the implementation of customer-oriented marketing (Lamb et al, 2008).... However, due to the increased competition in the market, the is a need for the company to enhance its marketing strategies especially for its footwear products which face high competition from brands such as Nike and Puma among many others (Berger, 2009).... The key marketing goals of Adidas footwear brand include develop a strong brand presence and increase the market base of the brand by implementing effective marketing strategies....

This paper discusses the meaning and importance of market segmentation and notes that marketers would be misplaced if they failed to segment their markets.... This paper discusses the meaning and importance of market segmentation and notes that marketers would be misplaced if they failed to segment their markets.... … The paper "market segmentation Concept" is a perfect example of marketing coursework.... The paper "market segmentation Concept" is a perfect example of marketing coursework....

This report is about the situation analysis of the cosmetic industry.... This report is about the situation analysis of the cosmetic industry....   situation analysis: The Cosmetic Industry Industry Review Stakeholders in the cosmetic industry have been endeavoring to meet the varying needs and preferences of their clients.... The paper does also addresses the issue of target marketing and segmentation, and this is meant to ensure that the stakeholders concentrate on the sections of the market which have the capacity to deliver optimally....

PESTLE analysis There are a number of Political, Economic, Technological, Legal and Environmental factors affecting the performance of Goodman Fielder Limited.... The company operates in australia as well as in New Zealand (Anderson & Business Expert Press, 2012).... The company operates in australia as well as in New Zealand (Anderson & Business Expert Press, 2012).... Goodman Fielder Limited is based in Sydney, australia and the total number of employees is estimated to be 5000 (Baker, 2010)....