Coca Cola's Marketing Communication - Brand Positioning and Creative Approach - Example

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The paper “Coca Cola’s Marketing Communication - Brand Positioning and Creative Approach“ is a spectacular variant on business plans on marketing. The soft drink industry is emerging to be the leader in the beverage industry. With the tough economic situations experienced in 2009-2011, most businesses witnessed sales rebound especially in the Western markets…

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Subject: Marketing
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Level: Masters
Pages: 13 (3250 words)
Downloads: 0

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