Relationship between Quality of Service and Customer Satisfaction of HSBC Branches in Hong Kong - Example

Add to wishlist

Summary

The paper “Relationship between Quality of Service and Customer Satisfaction of НSBС Branches in Hong Kong” is a brilliant variant of the report on marketing. The Hong Kong and Shanghai Banking Corporation (HSBC) bank has been in existence since 1865, at the time when Hong Kong was under the British Empire…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95.5% of users find it useful

Relationship between Quality of Service and Customer Satisfaction of HSBC Branches in Hong Kong

Read Text

Subject: Marketing
Type:
Level: Masters
Pages: 17 (4250 words)
Downloads: 0

Extract of sample "Relationship between Quality of Service and Customer Satisfaction of HSBC Branches in Hong Kong"

THE RELATIONSHIP BETWEEN QUALITY OF SERVICE GIVEN AND CUSTOMER SATISFACTION OF НSBС BRANCHES IN HONG KONG NOVEMBER 2013 ABSTRACT This report is about the rеlаtiоnshiр bеtwееn quality of sеrviсе аnd сustоmеrs sаtisfасtiоn оf НSBС branches in Ноng Kоng. The study involved a total of respondents who are customers of HSBC bank. The questionnaire was composed of SERQUAL model. The analysis involved giving finding the mean score of the items under each of the model items. The highest mean values for item for reliability was 5.9900. Correlation test was done for all the items in each of the five dimensions where most of them were found to be positively correlated at p Read More

CHECK THESE SAMPLES OF Relationship between Quality of Service and Customer Satisfaction of HSBC Branches in Hong Kong

Marketing of Hong Kong and Shanghai Bank Corporation

… The paper "Marketing of hong kong and Shanghai Bank Corporation" is a wonderful example of an assignment on marketing.... hong kong and Shanghai Bank Corporation (HSBC) has for some time now positioned itself as the world's local bank.... The paper "Marketing of hong kong and Shanghai Bank Corporation" is a wonderful example of an assignment on marketing.... hong kong and Shanghai Bank Corporation (HSBC) has for some time now positioned itself as the world's local bank....

7 Pages (1750 words) Assignment

The Relationship Between Quality of Service Given and Customer

… The paper “The relationship between quality of service Given and Customer” is an excellent example of the research paper on marketing.... The paper “The relationship between quality of service Given and Customer” is an excellent example of the research paper on marketing.... Service quality is the extent of customer satisfaction relative to their expectation with the services provided to them (Kotler, 2012).... he definition of quality has its roots in the manufacturing sector, but there was a clear foundation on the definition and quantification of service quality in the 1980s championed by Grönroos, (2000) and Parasuraman et al....

24 Pages (6000 words) Research Paper

How Banks Can Enhance Their International Connectivity with Their Business Customers

The study will investigate the current state of hsbc international connectivity and identify ways of enhancing it by studying the customers' perspectives and suggestions.... The study will focus its research on issues concerning reliability, accessibility, effectiveness, cost, and speed of international connectivity in hsbc Bank to interact with its business customers.... The study will use a quantitative research method that will include the use of semi-structured interviews and online questionnaires to collect data from hsbc international customers in 72 countries and regions in which it operates....

11 Pages (2750 words) Research Proposal

Relationship between Customer Satisfaction and Organizational Performance

… The paper "Relationship between customer satisfaction and Organizational Performance" is a wonderful example of a research paper on management.... The paper "Relationship between customer satisfaction and Organizational Performance" is a wonderful example of a research paper on management.... The second assumption is that the performance of the unit has a direct relationship with employees' and customer's satisfaction.... esearch StrategyThe primary methods for collecting data that will provide an account of the relationship between the two variables include questionnaires and personal interviews....

10 Pages (2500 words) Research Paper

Achieving Customer Satisfaction in Business Relationships

The business may require consumers to provide some relevant information, which helps the organization in changing its strategy and enhancing productivity and customer satisfaction.... The professionalism or workers when it comes to understanding the roles of consumers during purchasing has made Zara excel at the satisfaction of customers by investing a deep understanding of clients' needs through engaging and consulting them (Hansen, 2012).... … The paper "Achieving customer satisfaction in Business Relationships" is a perfect example of a Marketing Case Study....

5 Pages (1250 words) Case Study

Possible Solutions to Traffic Congestions that Happen in Hong Kong

… The paper "Possible Solutions to Traffic Congestions that Happen in hong kong" is an amazing example of a Business assignment.... The paper "Possible Solutions to Traffic Congestions that Happen in hong kong" is an amazing example of a Business assignment.... The model is hence paramount in the reduction of traffic congestion in hong kong as it allows the developers to understand the needs of the public more than the citizens themselves....

12 Pages (3000 words) Assignment

Quality Customer Services at A2Z Ltd

Policies and Procedures In the course of implementation of A2Z's policies on customer service, the key goals of ensuring maximum customer satisfaction, product quality, process efficiency and user support will be ensured at all times.... Both new and old clients will be requested to fill our customer satisfaction form upon completion of a transaction to determine their level of satisfaction.... nbsp;Our mission is to meet customer expectations and gain their loyalty by developing and supplying them with the best products that meet and surpass technological standards and quality and are easy to use; accompanying products we supply with superior service and support....

8 Pages (2000 words) Case Study