CHECK THESE SAMPLES OF Customer Satisfaction and Loyalty in Airline Industry
… The paper "The airline Sector in India: Jet Star airline" is an amazing example of a case study on marketing.... The airline sector in India has witnessed growth.... The opening up of the economy and the government allowing foreign investment in domestic airline providers will ensure more foreign players entering India.... The paper "The airline Sector in India: Jet Star airline" is an amazing example of a case study on marketing....
12 Pages
(3000 words)
Case Study
Cathay Pacific Airlines has looked towards developing its business by concentrating on its core competitive advantage which has been improved market penetration leading to higher market share, improved services by having the best employees and user-friendly interface to ensure maximum customer satisfaction....
OpportunitiesMoving towards low-cost airlines due to a growing customer base and increased preference towards airline travel is an area to work on.... This has ensured an improved interface that allows the customer to be able to gather useful information and also book tickets....
8 Pages
(2000 words)
Case Study
To help assist in achieving this, this report outlines decision criteria based on the company's vision, mission, goals, values, measurability of alternatives, ability to improve customer satisfaction levels and the ability to mend the company's image.... … The paper 'How United Airlines Lack of Good customer Service Cost " is a good example of a business case study.... A look at the case reveals certain issues ailing the company and they include poor customer service, misplaced priorities in the wake of the financial crisis experienced by the company, poor communication approaches on the company's part as well as the massive layoffs of staff due to the recession....
8 Pages
(2000 words)
Case Study
Studies in the airline industry have provided an association between customer satisfaction and loyalty to the airlines (Park et al, 2006).... In the airline industry, customer satisfaction is determined by the evaluation conducted by the customer in terms of the perceived discrepancy between initial expectations and the actual performance after the service has been provided.... In marketing theory, customer satisfaction is considered as a marketing strategy as it will enable one customer to refer other potential customers to the business premises with an intention of ensuring that they experience similar satisfaction when accessing the services of the selected airline industry (Chen & Tseng, 2010)....
7 Pages
(1750 words)
Case Study
… The paper “Operational and Scheduling Challenges Affecting Flybe - the Largest Regional airline in Continent Europe” is a potent example of a report on management.... is the most independent and largest regional airline in continental Europe and it is based in the city of Exeter.... The paper “Operational and Scheduling Challenges Affecting Flybe - the Largest Regional airline in Continent Europe” is a potent example of a report on management....
7 Pages
(1750 words)
Kingfisher Airlines is the largest airline in India.... Kingfisher Airlines is the largest airline in India.... Mallya, the ambition of Kingfisher Airlines was to make the airline the largest private airline in India in both market share and capacity by the year 2010.... The airline has positioned itself as part of Aviation Hospitality.... The 5-Star status identifies an airline with the highest standards across quality assessment categories as well as the one that very high standards of services in airport and onboard environments....
14 Pages
(3500 words)
Case Study
… The paper "SERVQUAL Model as a Metric for Service Quality in the airline industry" is a good example of a marketing research proposal.... nbsp;Service quality in the airline industry is a crucial issue in the global air transportation industry.... The paper "SERVQUAL Model as a Metric for Service Quality in the airline industry" is a good example of a marketing research proposal.... nbsp;Service quality in the airline industry is a crucial issue in the global air transportation industry....
10 Pages
(2500 words)
Research Proposal
… The paper “The Role of Satisfaction in Repurchasing Services in the airline industry” is a comprehensive variant of the literature review on marketing.... The airline industry has achieved tremendous growth in the last few decades with the primary focus on promoting customer satisfaction.... Achieving customer loyalty is important in the airline industry.... The paper “The Role of Satisfaction in Repurchasing Services in the airline industry” is a comprehensive variant of the literature review on marketing....
8 Pages
(2000 words)
Literature review