Market Potential and Forecast - Assignment Example

ColdFlu will be in a liquid form giving it the advantage of easy consumption and safe storage. This drug appeals to customers due to its effectiveness in treating and stopping viral infections such as colds and flu. The drug is also readily available to all consumers. This drug is on high demand due to its rapid publication mostly in social media. I want my customers to enjoy this drug on the following two basic grounds. The drug is characterized, as over the counter drug hence it is readily available.

The fact that the drug is in liquid form makes his drug unique as compared to the rest in the market. The drug also remains in one bottle hence easy to store and carry. The storage form is protective since it prevents spillage and contact with air. In comparison to the tablets, contact to air is possible while loss is also possible due to their size. A potential employer should see the ability of my drug to target a large group of the population. The drug is unique in quality. The drug will automatically pose a good competition in the current market.

A potential employer will also see me both as a threat and a potential source of market for his company. I am a threat due to my marketing policy but am also a potential source of income if the employer integrates me into the market and system properly.