Application of Marketing Principles at Nokia - Assignment Example

The most interesting part is that it does not easily break and continues to work, even when it falls from a distance! It not only helps me in my social networking but also hugely helps me in contacting people in the time of emergency. Nokia is an established brand in the area of mobile technology. It offers great variety to suit the pocket of people coming from the different economic background. The credibility of the brand gives value to the product. Kotler and Armstrong (2009) have correctly claimed that brands are important issues for making purchasing decisions as the market is inundated with a wide range of same products.

While the brand remained my main criteria, other features like camera, GPRS, memory, cost, and easy handling were decisive factors for the phone that I had bought. I am extremely satisfied with the quality of the phone. I am also quite impressed with its various advertisements which have showcased its usage and quality. They target common man and emphasize global values that are both attractive and interesting. I truly believe that Nokia has a strong market position through its and brand quality.