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Strategic Management of Thorntons Plc - Case Study Example

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Summary

The paper "Strategic Management of Thorntons Plc" is a perfect example of a case study on management. Strategic management provides a scope to identify the strategies of the company Thorntons Plc in expanding the business internationally. In this paper, market analysis is crucial for identifying the market structure…

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Subject: Management
Type: Case Study
Level: Masters
Pages: 16 (4000 words)
Downloads: 0

Extract of sample "Strategic Management of Thorntons Plc"

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Table of content

1. Introduction5

2. Background of the company5

3. Current state of market6

4. Marketing environment8

4.1 Internal environment8

4.1.1 SWOT Analysis8

4.1.2 VRIO Framework10

4.1.3 Porter’s value chain analysis12

4.2 External environment14

4.2.1 PESTLE Analysis:14

4.2.2 Porter’s Five Forces17

5. Strategic Choices21

5.1 Porter’s Generic strategy22

5.2 Ansoff matrix23

6. Marketing strategies through customer relationship management25

6. Recommendations28

7. Conclusion29

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