Apple Inc - Changes in Organisational Structure to Regain Its Market Position - Report Example

The paper “Apple Inc - Changes in Organisational Structure to Regain Its Market Position” is a valuable example of a management report. In recent times globalization and competition is increasing across the industry. With the increasing number of companies in every sector, it is becoming much easier for the customer to choose the best possible product or service from a wide range of available alternatives. Change management is very important in the modern era now. Change is nothing but moving from one stage to another in the organizational life cycle or within a particular life cycle phase with both input and output options (Anderson and Anderson, 2011).

There are 3 aspects associated with the change namely culture, people, and process (Anderson and Anderson, 2011).In any organization, the change generally starts with the process areas (Anderson and Anderson, 2011). After identifying the necessary changes in the process domain, organizations select peoples who will be given specific tasks associated with the process change management. Change management can be defined as a systematic process that is associated with any kind of alteration of changes related to both organizational perspective and people linked with the organization (Anderson and Anderson, 2011).

It is associated with three distinct phases namely, adaptation of the change, controlling of the change, and successful implementation of the change (Csaszar, 2013). From any organizational perspective, change management can be defined as implementing various processes and technologies, which is associated with any kind of changes taking place in organizations, in order to boost profitability and also to deal with any kind of alteration in the business environment (Csaszar, 2013). The main objective of this paper is to discuss and analyze the organizational changes implemented by Apple Inc over the years especially in the organizational structure as well as in the marketing strategy.

Organization Overview: Apple Inc.Apple Inc is one of the leading organizations in the field of mobile manufacturing and other electronic devices such as iPods, iPads, etc. This organization is well known for changing the concept of music listening all across the globe with the launching of the iPod. The organization started its operation way back in 1976.