Strategic Plan of the Organisation - Report Example

Strategic Plan

Increase Sales by 8% by the end of 2011

Operational Goals

The operational goals established are in line with the strategic plan of the organisation. The operational goals seek to achieve the overall goal of the organisation which is to increase sales by 8% by the end of year 2011. These operational goals include;

a).To has an equal number of staff deployed in the two offices that is Melbourne or Adelaide.

b).To have standardised and equal customer service training opportunity to staff members periodically after every quarter of the year.

c).To monitors development on the acquired skills after training and implementation

Having equal number of staff members stationed in the two offices would mean that the expected output from the two offices is to be at level or at par drive the goal of increasing sales by the expected target of 8 Equal number of recruitment personnel in the two offices would mean the the set targets would be the same and aim at increasing sales by 8%. Staff training is standardised to be able to pass the same critical information to staff that enables them to improve their overall performance.Performance evaluation of the employees helps to track the collective performance of the two offices based on sales returns at relate to strategic plan.

Resources and Funds

Resources in regards to the number of personnel required in the two new offices and the adequate funds to facilitate every departmental activity are essential. Highly competent and skilled personnel are to be involved in the development and growth of the department across the two offices. These resources include;

a).Services of Skilled consultants on Personal Recruitment Business and operations

b).Sufficient funds to meet all training and development objective cost in the entire period.

Services of highly competitive customer service consultants who understand the sales market of personnel recruitment is important. Marketing specialist from one of the competitors helps to understand the competitive advantages in the market in as far as the business is concerned.

4. Communication approach which is simple to use and reliable in terms of elaborate content is most preferred. Several communication approaches are used to be able to provide back up in case there exists any technical breakdown in communication. It is therefore preferred that various communication channels be used by the two offices. The communication process involves staff meetings, brainstorming sessions, interviews, newsletters and internet communication especially the use of emails. All these communication process will provide feedback that is necessary for record keeping and documentation. The communication would further provide room for development of new ideas and promote different ways of thought.

5. Formal feedback is the best approach to implement because it can be documented and used for future. Informal feedback where no record of the feedback is documented would not be efficient because making reference in the future would be difficult thus affecting the performance of the department. A formal feedback process that is rigorous and more specific to issues like through the use of email would be appropriate. Formal staff meetings and interviews with stakeholders helps also to achieve desired goal of improving and developing to be able to increase sales

6. Key performance indicators needs to be specific, quantifiable and measurable. There are three important key performance indicators that would ensure an increase in the overall performance of staff members of the two offices branches. These include;

a) To increase customer retention by twenty percent by the end of first half of year 2011

b) To increase sales by twenty percent by the end of first half of year 2011

c) To have twenty percent overall growth in the two offices by the end of first half of 2011.

7. Contingency plan that aims at achieving the organisations strategic goals is best preferred. The two contingency plans would be;

a) To increase the number of experienced staffs in the two offices.

b) Close down one of the offices whose performance is below expectation and channel all the human resources energy and skills towards one of the offices.

8. A business plan needs to aim at achieving the company’s main strategic goal which is to increase sales by 8%. The business plan is used to control the amount of budget needed to perform tasks in the department and forecast the expected rate of return for stakeholders. The business plan entails three main segments that include identifying strategic goals, prioritising the strategic goals and a conclusion.

Identifying strategic goals

For this part the stakeholders are presented with detailed costing and elaborate statement on resources to show what is required by the department. The requirement of the department should be in line with the strategic goals. The proposal also entails alternative strategies which are captured as contingency plans or fall back plan. There are fours aspects in which the strategic goals are based on.

• Marketing Strategy; Marketing strategy of Excel Company is to increase the market share, reduce overheads and marketing of the product line. In overall, these will increase the sales performance of the organisation by 8%.
• Human Resource Strategy; Human resource strategy in the department seeks to equip staff with the necessary skills through training and developing in order to achieve the company’s strategic goal of increasing sales by 8%.
• Management Strategy; Management strategy is to increase the morale of the staff members. A happy employee will change the attitude of a consumer on a product brand.
• Technology Strategy; The use of technology to increase productivity of the department.

Prioritise strategic goals

The strategic goals are then placed in realistic timelines. It entails all the activities that are to be performed to achieve the strategic goals. It encompasses the staff level required, costs, both internally and externally. A clearly drawn contingency plan and risk management plan is also captured and it meets the confidence level of the senior management to cover for any fall-back in case the plan goes wrong.

Conclusion

The conclusion of the business plan states clearly the differences with other plans from other departments. The plan far outshines those of other departments because it is clear and result specific as it aims to achieve the overall goal of the company that is to increase sales by 8%.

9. The relevant parties that are in a position to approve this business proposal are

a) Company Managers

b) Financial Consultants

c) Marketing experts

d) Accountants

e) Suppliers

f) Internal and external customers

g) The Sales Team

10. The business proposal is presented to the staff members through a process that is simple and easy to comprehend. The presentation is done through PowerPoint presentation with all the key points captured in the proposal. Use of graphs to demonstrate costs and savings from previous years. Contingency plans and risk management plans, when they are to be used and their impact on the proposal. Operational plans to support the strategic plan and conclusion with the use of facts from the relevant research.

11. Strengthening the supplier relationship with the two company external recruitment personnel.

• Sharing information with the two personnel to create a channel for getting feedback. Sharing information also gives a clear picture of the organisation and its current situation. The overall goal of sharing information is to build trust among the two external personnel.
• Create autonomy through boundaries by making the two external personnel to know their jobs and where to get assistance from. The two external personnel are to get a clear job description.
• Create self managed team between the two external personnel and let them exercise their jobs with the aim of achieving the set goals and targets.

12. Measuring Performance

The performance is measured through setting realistic objectives. The objective needs to be specific meaning that the goals are measured against who is involved, what needs to be accomplished, location, time frame, requirements and constraints, and purpose. Measurable in terms of what target to be achieved like how much. Achievable set targets like achieving 20% increase in sales by the first half of 2011 the objective is realistic and relevant to the organisation. The objectives are met with strict adherence of time.

13 Measurable and Achievable goals which sets the measure of achieving 20% increase in sales by the first half of 2011 The tools to be used are quality assessment, quality monitoring, external evaluation of quality, online appraisals against competences, competency assessment with feedback writer and complete performance appraisals

14. Financial information is monitored through the analysis of the cost and allocations of the financial allocations of the previous years and compare with the financial use and allocation of the current year that is 2011. The financial information should be within limits based on the budgets, ratio analysis, budget forecasts, cash flow statements, profit and loss statement, balance sheets, investment and liability reports.

15. Under-performance issues with regards to staff

To improve the performance of under-performing staff there needs to be technology change to be able to help increase production. Improve the economic change in terms of increase in unit produced. Improve the management trends by creating work teams to improve interrelations of workers and ability to find solutions to problems. A stable political environment helps to improve the performance of the company because the external environment is conducive.

16. Improving Morale in the department

To improve the morale of workers in the department there needs to be openness, trust and collaboration. The also needs to be an improvement in team spirit and respect for diversity. There should always tolerance of mistakes among members.

17. Flow chart of the Approval of any variations

1. Concrete Experience

4. Testing implication of concepts in new situations 2. Observation and reflection

3. Formation of abstract concepts &generalisation

18. The documentation flow chats

Operational Plan

Strategic Goals

SMART goals

Contingency plans

Job Advertisement

Selection criteria and duty statement

Quality improvement and Performance Appraisal