MasterChef Event at COMO The Halkin Hotel - Case Study Example

MASTERCHEF EVENT AT COMO THE HALKIN HOTEL Student’s name Course & code Professor’s name University City Date Introduction The MasterChef event at COMO the Halkin Hotel will be a multi-week event in London. The event is a single elimination tournament designed to showcase the finest executive Chef across London town. Guest attending the MasterChef event will be more than just spectators, as they will enjoy the unique experience of the prepared dishes. Each evening, two chefs will engage head-to head competition in preparing meals. The meals will be tested by the 36 audience member judges to determine which chef is eliminated and the chef qualifying for the next round. The marks gathered will be based on the chef creativity, presentation and the taste of the food. At the end of MasterChef event, only 16 chefs will emerge as the winners of MasterChef COMO event. Based on the food competition, 50% of the raised funds from the sold tickets for participants will be used for charitable purposes in supporting the needy students in higher institution of learning across London town. Size For clarity, the event will be serving a table with three types of food at £65 per person. In this context, the menu is expected to attract majority of people from London town and its neighboring towns. As such, the size of the event is expected to be high based on the densely populated London town. The MasterChef COMO event is at least targeting more than 1000 interested participants in food fashion industry. Additionally, London town occupants are above the middle class families. The price of a 3 course meal at £65 per person is easily affordable for the London people. The event targets families that are greatly passionate in food fashions, charity services and the students pursuing courses in hotel, tourism and hospitality management. Consequently, the possible attendants might employers and employees from other London 5-star hotels purposefully to grasp something new that can be introduced to their hotel menus and services. In this context, the event is expected to be big based on the participants hence the ability to raise much more funds that can meet the number of needy students within the city of London. Time of the Year The MasterChief COMO event is expected to be held during the month of festivities. The event will be held between the month of November and December. In these months, majority of the people are into the festivals moods hence any advertised event can easily attract huge number of people. The months are associated with Halloween and Christmas hence majority of the families are willingly to engage into working events. Consequently, majority of the students will be preparing for new academic year in varied institutions of learning. Additionally, majority of the hotels expect huge number of customers on the coming holiday hence the need to learn something new that can be introduced in their menus. Such a spearheading factor is most likely to attract majority of the participants hence an increase in number increases the potentiality of raising a lot of funds. As such, funds raised at this time can easily be planned for the needy students for the new intake at the beginning of the new academic year. In this retrospect, the planned time of the year poses more possibilities that the event will be very successful. Length of the Event Due to the higher participant of the MasterChefs, the events have been positioned as a tournament. In this context the event is expected to run for 2 weeks in a month. The plan is to have 2 master chefs competing during the days for the judges to decide which chef is the winner. Basically, the competition will be held in the evening especially during the sinner time whereby most of the customers will be out of work and wiling to have dinner with families and friend outside the house. Hosting the event during at the evening in a way of dinner will be convenient to majority of the participants rather that during morning or noon time whereby majority of London people are occupied with their daily activities. As such, the evening MasterChef COMO competition will run from 7pm to midnight whereby the judges will determine the night chef winner proceeding to the new level. Running the event to at least two weeks pose the possibility of raising more funds that can fully meet the academic requirements of the new enrolling students to higher institutions of learning in London. Additionally, two weeks activities tend to give time to the consumers to fix the their calendars on which date to attend the events based on their availability and financial position, rather than to ambush the consumer on a one or two day event that wont be welcoming to majority of the interested participants hence the possibility of the COMO event not being successful. Trends and Practice Fans expect more Choices & personalized Experience Consumers enjoy greater choice of food in any competitive event. Currently, the participants are demanding for events that are closely associated to their preference and ones that they are passionate about. During festivities, majority of the people are interested in participating in events that are closely associated with a diverse scope of cross cultural food and fashion industry. Lately, the event generators have focused on designing new aspect in events such as the VIP purposefully to generate more revenues. In this context, the VIP target audience is increasingly on demand due to its greater convenience and premium experiences from the services offered. From the analysis, the VIP is positioned to generate more that 30% of the revenue collected in an event (Eventbrite 2015). In this context, positioning a VIP option in COMO MasterChief event might be benefit in generating more funds for charitable purposes. Hybrid Festivals A hybrid festival entails practices and services that are able to meet the demands of the cross-cultural society. Currently, majority of the events funs prefer in participating in events that meet their cultural practices (Muller 2015). In this retrospect, it can be argued that hybrid events stimulate participants to join the event due to its diversity. It is worth noting that London is a cross cultural society of White Americans, Black Americans, Hispanics among other hence the food preferred at such event has to meet the cultural expectations of all the different cultures. Additionally, the names of students listed for the bursaries need to come from all the community so that people are encouraged to attend the event. Online Ticketing Consumers prefer attending to events that have embraced the latest technology system (). One of the aspects is how tickets are issued based on purchase. Consumer prefers purchasing tickets online since it is the most convenient approach rather than queuing in line to receive a ticket. In this context, the COMO MasterChief event needs to embrace the technological modern platform of issuing events tickets online so that interested participants are convenience to attend the event. Financial Budget Consideration The financial budget consideration will be based on the forecast of the income and the expenditure that will arose from the event. As such, the financial event directors are expect to be considerable in predicting if the events will be successful in profitability or if the event will generate losses. As such, the financial budget will be realistic so that it can avoid making losses. It’s worthy noting that it is essential to have a contingency plan for the event, incase the sponsorship of the event fails. All expenditures need to be accounted for before settling for a price of ticket and prices of the meals. Marketing Strategy One platform of using marketing strategy is by designing ads that attracts the interest of the consumers. The COMO MasterChef event can use celebrity and well renowned doctors promoting foods as a healthy product that improves the health well-being of purchasers once consumed. Additionally, the event can seek sponsorship from politicians and top government individuals that are always interested in supporting the well-being of persons across their areas. With the availability of huge number of sponsors, the event is most likely to be successful. HR Planning The human resource fraternity has to ensure that the all participants are placed in an outstanding environment. Since it’s a fundraising competition for charitable purposes, it is the mandate of the HR to ensure strict security is in place to secure the collected funds and the participants at the events. The event needs to have an outstanding products and services for the participants so that it can run effectively for the two weeks. Hypothetical Analysis MasterChef event is a global competition event. Majority of the countries tend to host the event purposefully to promote their hotels, foods and the available products and services. The events are mostly planned for charitable purpose so as to attract huge number of the participants in revenue collection. Corporate Social Responsibility The event focuses on improving the well-being of society by fundraising for the neediest student in higher institutions of learning. Additionally, the extra 50% goes to the hotel and the MasterChef winners hence improve the social and economic well-being of the participants. References List Eventbrite 2015, ‘New Trends Impacting Festivals and Consumer Events’, Available at http://eventbrite-s3.s3.amazonaws.com/marketing/britepapers/Britepaper_6newtrends_webVersion.pdf. Viewed on 20th/November/2016. Muller, M 2015, ‘The Mega-Event Syndrome: Why So Much Goes Wrong in Mega-Event Planning and what to do about it’, Journal of American Planning Association, 81(1), p. 13. Moddy, M 2015, ‘Analysis of Promising Beacon Technology to Consumers’, The Elton Journal of Undergraduate Research in Communication, 6(1), p. 62 Read More