The Use of Social Media in Crisis Management - Research Paper Example

The paper "The Use of Social Media in Crisis Management" is a perfect example of a management research paper. In modern society, the applications of social media are increasingly wide-spreading in society. mobile access and internet use to information, entertainment, services, and social networks are and will always create and be rapid growth for the so-called “social media analytics” SMA, that facilitates systematic monitoring and analysis of user-generated content with various purposes. Based on the prominence that social media has reached and gained in different fields, it stands a better chance of playing crucial importance in effectively preparing and preventing disaster, tracing processes through strategic information inclusion of public and search, and interactive investigation. Most importantly it provides better solutions to crisis management and positive image development. From the current evolving practices and possibilities of using social media in community participation, this project develops ideas on how social media can be effectively used in the future to provide crisis mitigation and disaster management. The identified opportunities will be weighed against the weaknesses and potential risks of this approach.

Introduction

Crisis managers in the world today are increasingly challenged hardly predictable and more complex crises that involve many people. In addition, private companies and government organization are getting more challenged in crisis management and efficient emergency. Thus the problem or complexity of crisis management is an identical problem to both the government organization and private companies globally. When incidences of crisis happen, the coordination of resources internally and procedures remain efficient, while the potential or possibility of enhancing the external communication still remains significant. In relation to the issue of crisis management, the word “communication does not only means the transfer of relevant information, it also entails the supply of emergency-managers who are equipped with information from stakeholders such as the population of disaster-stricken. Effective communication is considered to be a two-way street, and social media provides the best platform for that kind of communication.