Entrepreneurship and Small Business - Case Study Example

The paper 'Entrepreneurship and Small Business ' is a great example of a Management Case Study. The Eaton is a new hotel in Australia’s Sidney City. The hotel targets the uptown market located in the CBD areas of Sydney. The hotel offers various types of dishes and cuisines including local and foreign cuisines. Other than that, beverages of all kinds including wine will be available at Eaton hotel. The Eaton Hotel will comprise of a bar, a floor with 30 tables, a conference room, and several smaller rooms, a dancing floor, 15 guest rooms, parking space, and a cooking area. The idea of the Eaton Hotel is to offer high-quality food and beverages to customers. The hotel will offer Japanese and Chinese cuisines in addition to local cuisines.

Eaton Hotels will offer its dishes, beverages, and services at competitive prices. This will be a plan of giving customers high-quality products and services at competitive prices to realize value for their money. There will be discounts on special days and products, especially for loyal customers. The Hotel will also ensure that its customers get ample parking space while they enjoy their meals and drinks.

The employees at the Eaton Hotel will exhibit high standards of customer service and hospitality towards the customers. This will entail attending to every detail of customers’ needs. The ambiance of the hotel will take a luxurious approach where customers will feel at home away from home. To achieve this, the hotel will fix big screens in all its rooms and high-quality speakers for entertainment. There will be free Wi-Fi for loyal customers as well. The seat seats will be comfortable and the interior design professionally accomplished to ensure the ambiance soothes the customer. The hotel will also offer online sales where it will deliver various dishes and beverages to customers within the CBD of Sidney.

The Eaton financing will come partly from its team of founders and from bank loans. The financing will go to buying the hotel’s premises, staffing, training its staff, laying out its equipment, furniture, and facilities, advertising, operations, insurance, registration, and licensing. The purchasing of the premises will need approximately 187,500 Australian dollars. The hotel will work optimally with about 19 employees. Staffing and training will require approximately 300,000 Australian dollars annually on account of hiring, salaries, and training. However, startup investment in staffing will be 30,000 Australian dollars. Insurance, registration, and licensing will incur the hotel about 90,000 Australian dollars annually. This will also cover staff medical covers. Equipment and other facilities will cost the business 100,000 Australian dollars. Operation cost and advertising will cost the business another 100,000 Australian dollars for 5 years (20,000 Australian dollars per year). Miscellaneous costs will have a budget for an additional 20,000 Australian dollars annually. 51% the startup finances will come directly from the business owners and the rest from bank loans. The startup finances come to about 447,500 Australian dollars. This includes the purchasing of the premises expenses, equipment, and facilities’ cost annual expenses including registration, licensing, staffing, advertising, and miscellaneous expenses. The annual expenses less fixed costs come up to 430,000 Australian dollars. Fixed expenses account for 287,500 Australian dollars (purchase of premises, equipment, and facilities’ expenses). The company will be ordering for the stock after every 2 weeks and paying for the stock after-sales.