Visitor Experience Management - Assignment Example

Institution Affiliation Student Name Date Submitted Table of Contents Introduction 3 Lecture topic 5: Visitor experience management 3 Lecture topic 6: Developing destination diversity: place, community and culture 4 Lecture topic 7; Strategic alliances and Industry partnerships (British Airways) 6 Lecture topic 8: Strategic control for tourism destinations (Hahndorf Adelaide) 7 Lecture topic 10: Crisis management strategies Barossa(Adelaide 10 References 12 Introduction The report will mainly focus on tourism sectors as a case study some of the sectors to be discussed are Hahndorf Adelaide a restaurant based in austalia,Barossa Adelaide as one of the cultural experience places and airline called British Airways . it will analyse the key strategies that will assist different lessons that have been categorized in achieving different goals of destination sustainability. Further explanation will be done in comparison to the strategy on challenges that are hampering the implementation process of the strategies. Finally how the company implement their business practices in regard to the strategies selected in each lesson and then and conclusion at the end of the report. Lecture topic 5: Visitor experience management The Hahndorf Adelaide uses creativity and imagination based method as a strategy to achieve different goals of destination sustainability. Which involves doing things in a manual way, furthermore, it involves discovering some measures for a certain problems that some people have not find yet and using a combination of competency to the new problem areas . Which can impact on a different cultural forms and lead to a new cultural products that will improve the cultural economy of the country (Scott et al. 2012). This strategy can face the challenge of ensuring the staffs have set of skills something that at times is not easy even though it is very critical as it help the Hahndorf Adelaide to ensure they provide quality services. The Hahndorf Adelaide implements this strategy by ensuring each and every individual share their ideas by contributing to every aspect of the strategy. Each idea is put into consideration, that will be analysed for the industry to come up with improved ways on how it can improve the Hahndorf Adelaide. Therefore I would recommend if the company emphasizes on other strategies as a way of improving its competitive nature as compared to some of its competitors. Another strategy involves product orientation to experimental consumption, whereby product oriented approach entails highlighting on the importance of product characteristics and its benefits for instance collection, the site of the architecture. While the consumer oriented approach entails demanding for the value of money and very important experience at the same time ensure it is stimulated, entertained and emotionally and creatively challenges (Khoo-Lattimore 2011). It is very critical to understand the effect of mood and attitudes in regard to the service evaluations and some experience in leisure and the environmental setting of tourism. Therefore, in order to ensure there is sustained sustainability it should incorporate the emotional mode and the level of involvement as the main key in developing quality of understanding instead of promoting product or the attraction towards implementing the strategy. As a way of recommendation, concerning managing quality experience and further satisfaction, It should take into consideration the emotional reaction and individual responses as a very critical determinants of tourist satisfaction and some post consumption related behaviour like repeat visitation Lecture topic 6: Developing destination diversity: place, community and culture Adelaide is using ‘place making’ as a tool to engage the public in new ways,which involves bringing people on streets together and some public spaces to life through some unexpected events. According to Martens and Rotmans,(2005), it also involve the use of creative class strategies that gives people opportunity for leisure free time, and ways on how to move the cosmopolitan idea of creative class, it focuses on nurturing the possibility of the arts existence by establishing opportunities to networks. Even though it has some setback for instance the economic program may be biased in a way that it may only select a specific kind of people for its operations. Furthermore, it can facilitate change and dislocation of people with low income, the Adelaide is using place making as one off its strategies in achieving continuous sustainability in the society.in terms of achieving destination suitability it creates self confidence among people that make people believe on their culture as superior to others. However by offering special and a very exceptional experience of the destination theme and some ambient environment for the visitors is as critical as the strategies outlined. Some of the challenges experienced while implementing the above strategy is balancing between the tradition and contemporary word. It has not been easier to put in line some traditional practices and values which has not been very easier to implement. On the other hand the business implement the pace making strategy by ensuring they involve other important stakeholders like customers to ensure the laid down policy is well implemented and adhered to by all people that are engaged in their business(Della Corte and Aria 2016). The outcome will ensure there is developed interpretation and creation of awareness for both people and visitors in regard to the value of heritage. Therefore, they can improve on their services by ensuring they engage in long term relationship. Agreements integrating future commitment that ensure safety and improvement on reliability of every partner that will ensure they attain in credit from conservative lending institutions. That will improve on the continuous development of product skills, experience and expertise in business for the local and external people (Aderighi & Cento 2004) Lecture topic 7; Strategic alliances and Industry partnerships (British Airways) The British Airways line uses the strategy of collaborative for achieving different goals of destination sustainability. Which involves combination of two or more airlines with aim of achieving certain benefits for example the Quatar airline by working together and sharing same resources with an aim of pursuing the same strategic objectives and aims (Khoo-Lattimore 2011). Furthermore, it involves working together with your competitors with an aim of achieving mutual benefit that will have an impact to the airline. Some of this joint activity include web of cross shareholding, carrying out joint ventures for long term sustainability. Poor services offered by the partner can act as a challenge when implementing this strategy for sustainability goals. In that the partner company may not be stable in the market and therefore can act as a hindrance factor when collaborating together. Furthermore, the two companies may have conflicting needs, in a way that British airways may want to increase its services while Quatar airlines may want to maximize on its profit which may cause a problem in implementing the above strategy (Johnson and Stewart 2002).The strategy can benefit both the airline company as it will increase the air travel flows and improve on high demand for the destination image which will increase the awareness leading to formation of new markets of the two airlines. The airline company can implement the strategies by creating awareness of the kind of services they are offering, it’s through awareness that it will be able to promote most of its services. Additionally, by creating mutual relationship with the company to collaborate with, the mutual relationship will bring both two airlines together and therefore they will be able to form collaboration as a way of achieving long term sustainability. Some of the challenging issues with such kind of strategy is about lack of long term commitment between the two airline companies, one company may opt to withdraw especial when they have benefited from the collaboration issue and therefore it might cause challenge to the other party (Aderighi & Cento 2004). On the other hand the British airline company as the case study in this scenario should focus more on sponsorship partnership as a way of achieving its long term goals. They can do this through establishing loyal program to its customers and also developing and ensuring there collaborative relationship continuous as a way of improving on its services (Kozak & Nield 2004) Lecture topic 8: Strategic control for tourism destinations (Hahndorf Adelaide) They can use balance score card the performance management tool as a strategy for attaining different goals of destination sustainability. This strategy can be used along with some important structure but precise and modified objectives and some targets in different levels of a company. Each and every part of the company participates towards achieving of the set goals and targets which can be as a result of both external and internal customers. The organization activities are mapped and then identified which will be simulated in a better form to every level of the company. The outcome of the above strategy will ensure each and every employees performance are geared towards attaining some targets (Phillips 2005).There is so many benefit that the company may achieve as a result of this strategy. This entails, the strategy has high degree of reflectivity and therefore can be well understood by any other person. Furthermore, it provides easier way to communicate with its workers and some clients outside the organization. The strategy can result into employee satisfaction, as they will work hard towards achieving the organization objectives. In addition, the workers will be able to welcome visitors in a better way (Adams 2003). Therefore the Hondoft will improve on how it delivers the exact mix of all the elements to ensure the demand of its customer is well met. They also require different strategic tools as a way of improving on its services. Also the management of destination program should entail considering all the services that may influence the experience of tourist Hardhoff can benefit from this strategy since they can be able to be able to come up with a room rate that is average which would help in improving their current profitability. The score card will also assist in dealing with the hotel guests where the hotel can be able to focus on the needs of their high value customers. They can be able to come up with strategies to add and retain high value customers by improving on their experience. The score card will also benefit the hotel by helping them keep their booking site information up to date and analyse the feedbacks of their customers. The card will also help in understanding customers’ expectations from their rooms, the additional services that the customers might need and make them satisfied. Lecture topic 9: Green leadership strategies Barossa(Adelaide The key strategies that Barossa Adelaide can adopt are soft indirect management. The soft management is mostly associated with the human resource management and it pits its concentration mostly on behavioral sides which include employees training, leadership in the management, improving on teamwork, management of suppliers and their relationships, creation of value to customers, and assist in ensuring one achieves a high level of customer satisfaction. This strategy involves creating awareness to the people about their existence.by ensuring visitors are well educated as a way of enhancing the attitude and behaviour of consumer in the field. The environmental problem can be solved by ensuring effective exploitation of the existing resource (Khoo-Lattimore 2011). The above business strategy can be implemented by enhancing on the environmental leadership as a way of ensuring their resources are effectively and well utilized within the Barrosa Adelaide. Furthermore, creating awareness and engaging majority of citizen towards its implementation as a way of improving on most of its operations. Therefore, the Barrosa Adelaide should adopt a very effective marketing strategy to be used in a different level of marketing for the development and improvement of their outcomes and for that reason they will attain the goal of sustainability. Furthermore, they also need to look into other variable for instance age, gender the pattern of travel and the type of accommodation so that they can revive on what they are offering for improved performance. It is therefore clear that no clear strategies to overcome some crises due to their changing nature (Laws et al. 2007).Therefore if organizations will clearly understand the effect of crisis on a business and destinations very critical to effective post event recovery. The organization should improve on its processes as a way of mitigation for future damages that may occur. Barossa deals with many events in their calendars and they mostly deal with wine and food festivals, sporting fixtures that are international and weddings for example an event happening on 28th of may called Animation workshops with Gooroo Animation. To help on improving on these events soft indirect management will be key since it has an impact on how one leads. The elements of the management also have a direct impact that is significant on improvement of quality, benefits of employees and satisfaction of customers. On customers focus it will assist in understanding their wants and needs which will lead to superior performance through exceeding and satisfaction of their requirements and expectations. Lecture topic 10: Crisis management strategies Barossa(Adelaide In crises management, Barossa can adopt a crowd management strategy. The crowd management is a key factor in monitoring people flow and it helps in avoidance of overcrowding, potential bottle necks and gridlocks. It also assists in improvement of customer service through the efficient deployment of staff. The crowd management aspect is that it helps in reduction of queue times and queue management improvement. It also supports in improving of management of safety and plans of evacuation since one can easily monitor the levels of occupancy. It also assists in ensuring the consistency in safety and health compliance since one can come up with a way to get updates on real crowd statistics (Laws et al. 2007). Crowd management would assist with the effective organization pf how the crowd moves. This is because the perceptions of the crowd are most of the times influence by layout and design of any event and how attractive it is. The perception is also influenced by function and purposes of activities in the event, and the amount of space allocated to the event. Adopting a crowd management strategy would assist Barossa allocate sufficient spaces for their events like during wine tasting events enough tables can be set in attractive manner that attracts customers and enhance ease in tasting. For activities like international sporting fixtures they can allocate space enough for the players and supporting people and fans. In wedding they need to allocate spaces for all the requirements. All these events require different spaces and with crowd management strategy Barossa can be able to allocate the right spaces for the right events increasing customer satisfaction and maximising profits. The management would assist in maintenance of enough distance between the various events in Barossa. It would also assist in in placing of gates around the major popular areas of activities like the tasting table, the playing arena and the wedding reception arenas. It would also assists in coming up with a ticketing system that would be used in major events. It would also give them insights on entertainment to provide to their customer as they wait in line for tickets and even provide drinks and refreshment to them. The factors to take in consideration are how barriers are planned to be uses, layouts, topography and ground conditions, underground services present, weather, wind and crowd pressure on the barriers and audience behaviours and numbers (Laws et al. 2007).crowd management strategy Barossa can be able to allocate the right spaces for the right events increasing customer satisfaction and maximising profits. The y can use to manage their upcoming events like Saskia Beer's Market Tour and Long Lunch. The management would assist in maintenance of enough distance between the various events in Barossa. It would also assist in in placing of gates around the major popular areas of activities like the tasting table, the playing arena and the wedding reception arenas. It would also assists in coming up with a ticketing system that would be used in major events. It would also give them insights on entertainment to provide to their customer as they wait in line for tickets and even provide drinks and refreshment to them Conclusion In conclusion, the report has analysed some strategies as a way for the company to achieve its long sustainability. The strategies are very critical for any organization, for the purpose of growth and expand of market. Even though the strategy varies depending with the kind of service the company offers, it still serves as one of the indicators for the growth of a business. Furthermore organizations should put in place various methodologies on how to implement the strategies. In that failure to implement a strategy can lead to unplanned activities that may have an impact on the business operations. The company’s should also articulate on what a strategy is set to accomplish before it is implemented into practice. References Adams, W 2003, Managing Tragedies: Understanding Conflict over Common Pool Resources. Science, 302(5652), pp.1915-1916. Alderighi, M & Cento, A 2004, European airlines conduct after September 11. Journal of Air Transport Management, 10(2), pp.97-107. Della Corte, V & Aria, M 2016, Coopetition and sustainable competitive advantage. The case of tourist destinations. Tourism Management, 54, pp.524-540. 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Wiley Interdisciplinary Reviews: Climate Change, 3(3), pp.213-232. Read More