MacDonalds Company in India Market Leadership - Case Study Example

Knowledge management has become part of the requirements in MacDonald company in order to handle the growing numbers of customers in the market segments they focus on.... Many companies are running out of business because of the increasing competition in the market.... Many companies are running out of business because of the increasing competition in the market.... Literature reveals that the only way for a company to survive despite the increasing competition in the market is by convincing customers to believe that the company is providing quality services and products (Camison, 2008....

For example, the legal dispute in the privilege McDonald's in india where there is an infringement of rights and infringement of the religious laws concerning the maintenance of meals.... McDonald's is one of the fast-food multinationals that are positioned to serve the global customers having a singular objective of increasing their market dominance coupled with increasing profitability.... McDonald's is one of the fast-food multinationals that are positioned to serve the global customers having a singular objective of increasing their market dominance coupled with increasing profitability....

Talent for replacement is always kept in place in every leadership position.... The situation has led to the fast-food chain to react and work in retaining the market.... The company is still making profits despite the issues in the market.... The company brand name has gained a reputation due to the services that have been provided to its customers.... The company brand name has gained a reputation due to the services that have been provided to its customers....

The company is an unlisted public company in Australia.... The purpose of the paper is aimed at applying the necessary skills to understand the internal and external environment that should be applied in order for a new product to thrive in a company.... A SWOT analysis can help a company zero down on its environments and help in making strategic decisions to enable growth and success (Gilligan & Wilson, 2009).... It is the easiest method of analyzing the different environments a company is operating in and make necessary recommendations to ensure its overall success with a new product (Bertelsen, 2012)....

in india, the company has set up many outlets, about 80 by 2003, especially in the major cities which have seen the company earn over Rs 10 billion annually (Pangarkar & Subrahmanyan).... Besides, the distribution network places the company in a position to beat the competition since the products have been made within reach of the customers (Crawford 2015).... Since the different franchise stores are not located in one country, the company is rarely affected by the political, social and economic changes and hence remains in the leadership position globally (Ghobadian & O'Regan 2014)....

In this case, study, we look into two similar products, which McDonald's has introduced in the market for long, and the way they faired in the market (Emily 2005, p.... Its main aim was innovativeness, which would lead to success and make it thrive in the competitive market among many other products of which it was a positive initiative by then (Emily 2005, p.... The company seems to have ultimately discovered the magic touch increasing its ability to capture those taste buds of the world's population, even in countries where beef is not eaten or never a favorite, for instance, india, or in countries that prefer rice, for instance, the Asian region (Howard & Gordon 1999)....