Creativity and Innovation in the Workplace - Term Paper Example

Creativity and Innovation Name: Course: Tutor: Institution: Date: Table of Contents Table of Contents 2 1.0 Part A: Introduction 4 2.0 Part B: Social Value Analysis 4 2.1 PESTLE Analysis 5 2.1.1 Political and Legal Analysis 5 2.1.2 Economic Analysis 5 2.1.3 Social Analysis 5 2.1.4 Technology Analysis 6 2.1.5 Environmental Analysis 6 2.2 SWOT Analysis 6 2.2.1 Strength Analysis 6 2.2.2 Weakness Analysis 7 2.2.3 Opportunities Analysis 7 2.2.4 Threats Analysis 7 3.0 Part C: Partnership Agreements 7 3.1 The Government 8 3.2 The social Media Organizations 8 3.3 Celebrities 8 3.4 Social Organizations 9 4.0 Part D: Internal Requirements 9 4.1 Internal Resources 9 4.2 External Resources 10 5.0 Part E: Route Map 11 5.1 Funding Acquisition 11 5.2 Celebrity Endorsement 11 5.3 Impacts Assessment 12 6.0 Pard F: Conclusion 12 References 13 1.0 Part A: Introduction The group evaluation and assessment process was pre-occupied with a series of challenges, problems and potential solutions raised by the respective group members. In this regard, the key problems of concerns considered included binge drinking by the young people in the UK; celebrity campaigns recommended, the detrimental effects of the social media; a social media free campaign recommended, gun control in the USA; licensing of rubber bullets recommended and poverty challenge; charities recommended. In this case, the group was charged with the responsibility and mandate of developing a process through which the various solutions could be analyzed based on the levels of their creativity and innovation. In this regard, an evaluation criterion was developed by the group members that were based on an evaluation of the numerous definitions of innovation and creativity. In particular, the group developed an assessment criterion through which it assessed the various offered solutions (Baregheh, Rowley and Sambrook, 2009, p.1327). Among the used variables were investment returns on the solution implementation, the positive change extent, the risk taking level as well as the plausibility of the solutions. Consequently, based on this grading and evaluation criteria, the group concluded that the social media 24 hours free campaigns was the most creative and innovative idea. As such, this analysis report evaluates the idea in details establishing its social implications, required stakeholder roles, the required resources, as well as any challenges in implementing the idea. 2.0 Part B: Social Value Analysis In order to evaluate the social value chain of the proposed idea, this analysis based its review on the social investment value on returns theory. In this case, the theory seeks to establish the nature and extent to which a project and idea execution facilitates the development and well being of the society members. In order to successfully evaluate the idea rationality and relevance in the society, this section evaluates the external macro environmental factors promoting its necessity as well as the idea SWOT analysis. 2.1 PESTLE Analysis 2.1.1 Political and Legal Analysis A political and legal analysis establishes that the industry is characterized by a growing political concern for its perceived misuse. Therefore, this provides a suitable background through which the proposed campaign is bound to acquire a goodwill base providing opportunities for funding and financial support. 2.1.2 Economic Analysis On the other end, the economic situation improvements since the 2008 global financial crisis end has promoted increased the society’s ability to purchase and buy technology based devices. Therefore, a critical analysis on the idea establishes that through the campaign is bound to gain an increased support base in the society 2.1.3 Social Analysis A social analysis of the society establishes that indeed the rise of virtual societies has had a direct impact and influence on the face to face relationships. In this regard, the statistics illustrate that besides the aging population that has greater concern for the social face to face relationships, the younger generation is motivated by the virtual social relationships. Therefore, the positive role the campaign will play in reconstructing the society, the social fabric will be a major boost to its long term well being. 2.1.4 Technology Analysis A technology analysis establishes that disruptive technology that has enhanced the emergence of portable and affordable electronic devices has promoted the challenge rise. However, additional reviews on the technology development illustrates that it offers additional approaches and avenues through which the society young generation members can relate and interact with one another (Rahman, 2008, p.36). Therefore, although it is expected to be a major barrier to the proposed campaign success, this analysis establishes that it could be aligned with its interests to play a supportive role. 2.1.5 Environmental Analysis The use and over reliance on technology use by the young generation, especially in the developed nations has led to numerous environmental implications. Therefore, such a campaign hedging its focus on not only social face to face relationships, but also in the element of conserving and preserving the environment, is bound to be successful and draw a wide support base, from both the young and old society members. Therefore, based on the above analysis, it is apparent that the proposed idea of a social media free campaign for 24 hours has both its support and resistance forces. 2.2 SWOT Analysis 2.2.1 Strength Analysis On one hand, the campaign has its key strength from the fact that it seeks to develop social fabric and well being. As such, it is bound to attract a large support and moral influence base from across the UK society. In addition, the idea is expected to have a long lasting positive influence on the society, thus the possibility of its repeat application at minimal costs. 2.2.2 Weakness Analysis Despite its strengths, the target base poses the key idea weakness. In this case, it will be a toll order for the idea campaigners to influence and convince the youth on the need to break from the social media. Therefore, this is likely to reduce the idea implementation efficiency as well as the operational costs of the campaign process. As such, this is expected to slow down the expected idea efficiency and impacts in improving face to face social relations. 2.2.3 Opportunities Analysis An opportunity analysis establishes that the current political and environmental concerns goodwill increases the proposed idea success opportunities. In this regard, it is expected that the idea will gain increased support and funding from interest groups in these areas, thus expanding its expected reach across the UK society. 2.2.4 Threats Analysis Nevertheless, the proposed idea faces a key threat on the use of social media as a counter campaign tool. In this case, it is feared that the extremist groups on social media addiction could use the platform to rally support against the campaign, as such denying it access to the social media users. Such interest groups could include the social media platforms and organizations not willing to relinquish their influence in the society. 3.0 Part C: Partnership Agreements In order to successfully execute and implement the proposed idea, the process will require the support and input of various stakeholders. In this section, this report’s analysis evaluates the various stakeholders listing the functions, responsibilities and powers that each will hold for the successful idea execution process. Among the identified stakeholders include the government, social media organizations, social media activities, celebrities, and social organizations respectively. 3.1 The Government The government is expected to be a key stakeholder in this idea generation and success. In this case, as the idea is a social based non investment approach, it is not expected to generate any direct earnings. As such, the government is expected to fund the idea campaign operations as a means of ensuring its citizens and general society well being. Therefore, the financial responsibility of funding the program will partially lie with the government. 3.2 The social Media Organizations These are key stakeholders in the idea success. In this regard, the social media organizations could partner with the initiative to promote a healthy well being. In this case, this could be achieved by the media voluntary switching off their services for 24 hours to allow their respective customers enough time for other social face to face activities. In this regard, the voluntary inclusion and participation of the social media organizations would be a direct approach to mitigate the expected and already stated resistance from the consumer base. In this case, the social media organization has a mandate and responsibility to educate their customers on the healthy use and interactions on their platforms. 3.3 Celebrities Celebrities play a crucial role in the promotion of social related events and issues in the society. In this regard, the process allows for the role model idea use. In this case, the celebrities are indeed a role model for many of the UK youths (Chan, 2010, p.59). Therefore, if they persuade them to exercise, healthy social media use, through breaks for social face to face interactions, this is likely to have a great influence. In this regard, the celebrities could demonstrate their abstinence of the social media, as a model of the practicability of the process for a healthier society base. 3.4 Social Organizations Finally, a key stakeholder in the entire process will be the social and community based health organizations. In This regard, the stakeholders would be actively involved in the process of educating the public on the idea rationality and relevance. In this case, this would create a rational base through which to influence the social media uses decision making process. In summary, this stakeholder analysis asserts that the interactions and relationships between the various stakeholders in the idea generation will be a critical component enhancing the idea success and attainment of its objectives. 4.0 Part D: Internal Requirements In order to execute the proposed idea successfully as well as deliver on its objectives, the campaign will require a series of resources both internal and external. A resource as Lawler and Mohrman (2003, p.44) argued, is described as both a tangible or intangible element that promote the execution of an organizational strategy. As such, this report section evaluates both the internal and external requirements for the social media 24 hours break campaign success. 4.1 Internal Resources Among the required internal resources in the campaign will be enough financial bases. In this case, the entire campaign process will require the development of advertisement and promotional banners to sensitize the public about the initiative. Moreover, educational sessions will be required to rationalize the idea to the youths through trainers, who require funding to train and effectively equip for the task. In addition, the initiative will require enough technology infrastructures as a means of ensuring its success. In this regard, the technology infrastructure will be developed based on the understanding that the campaign will have to be technology based to ensure its reaching out on the target population, who are fundamentally the youths. 4.2 External Resources Besides the internal resources, the initiative development will require a series of external resources. Among them include enough campaign manpower. In this case, the initiative will rely on the external stakeholders listed above such as the social organization and celebrities to raise the required labour force to conduct the campaign both online and offline. In this case, the external stakeholders will play a pivotal role in providing experts for the campaign’s success. In addition, the initiative will require external funding. As such, the current forecasted budgetary case in the initiative cannot be met through an internal funding. Therefore, external stakeholder such as the government and other private entities will be required to offer the financial resources as part of their CSR programs to the society, by promoting lasting and healthy face to face social relationships. This analysis establishes that although the proposed requirements are critical to the successful initiative and social media 24 hours break campaign success, acquiring them may pose an administrative challenge. In this regard, this report argues that a clear acquisition plan and process should be adopted to ensure that the initiative acquires he required resources both internal and external on a timely basis for increased performance efficiency. 5.0 Part E: Route Map The successful implementation and execution of the proposed initiative to increase face to face social relationships is based on the nature and level of management practices adopted. In This regard, this report section offers an analysis of milestones that the initiative progressed should be based on. In this case, as Milosevic (2003, p.23) noted, the milestones are expected to serve as a benchmark and strategic management evaluation tool. In this case, the milestones approach will ensure proactive measures are adopted. 5.1 Funding Acquisition The first milestone for the idea initiative success would be the securing f the required funding. In this case, this would be based and gauged against the required financial requirements for the forecasted project successful implementation and execution. However, if the funding collected is not enough, the project manager should adopt and adjust the requirement and operations to fit in the available budgets. Therefore, the successful attainment of this milestone directly implicates on all other initiative actions. 5.2 Celebrity Endorsement The second instalment should be celebrity endorsement. In this regard, the project should ensure that it acquires enough endorsements and pledge to participate in the initiative. S already discussed above, the celebrity’s involvement form a critical resource base and thus should be guaranteed and ascertained prior to the initiative commencement. As such, the celebrities should be part of the planning team, not a by-the way resource for use. 5.3 Impacts Assessment A final project milestone should be the impact assessment. In this regard, evaluation criteria should be developed through which the campaign effects would be evaluated against the nature and quality of face to face social relations. In his case, the criteria should provide a system through which the pre and post campaign quality on the face to face social relations would be analyzed. 6.0 Pard F: Conclusion In summary, this report develops a focus on the group presentation and discussion sessions that argued in the social media break initiative potential success. In this regard, through a situational environment, the analysis establishes that the initiative will have numerous social implications, thus serving as its justification base. However, as a stakeholder analysis establishes that the reliance on diverse stakeholder such as the social media organizations, celebrities, and the government among others exposes it to a failure risk, if the stakeholders fail to collaborate and jointly coordinate their activities. Finally, the report concludes that in order to facilitate the process success, a milestone approach to evaluating the initiative progress is relevant for the adoption of strategic evaluation, proactive response system. References Baregheh, A., Rowley, J., & Sambrook, S., 2009, towards a multidisciplinary definition of innovation. Management decision, vol. 47, no. 8, pp. 1323-1339. Chan, K. K. W., 2010, Youth and consumption, City University of Hong Kong Press, Hong Kong. Lawler, E. E., & Mohrman, S. A., 2003, Creating a strategic human resources organization: An assessment of trends and new directions, Stanford University Press, Stanford, Calif. Milosevic, D., 2003 Project management toolbox: Tools and techniques for the practicing project manager, Wiley & Sons, Hoboken, N.J. Rahman, H., 2008, Developing successful ICT strategies: Competitive advantages in a global knowledge-driven society, Information Science Reference, Hershey, PA. a Read More