Apple Organization: How Invention Differs from Innovation - Case Study Example

APPLE ORGANIZATION Student’s name Code & Course Professor’s name University City Exploration of sources of creativity and how invention differs from innovation. Invention greatly differs with innovation. Invention occurs when the creation of a product or a new process to target the market segments. Invention has to do with unique products or processes that do not show an extraction from an already existing situation. Innovation is the attempt of carryout into practice the new invention. As such, innovation occurs when a genuine contribution towards something that has already been invented. In relation to Apple Organization, the late Steve Jobs was an innovator (Buxton 2012). The invention started with the MP3 player hence the innovative of iPod on a similar chain. What made iPod innovative, from Apple Organization, is the elegant ergonomics, impressive design and the simplicity to use the equipment. Additionally, other inventions revolutionaries in Apple Organization include iTunes, iPhone and Apple computers (The Telegraph 2012) Sources of Organization creativity contributes towards invention and innovation. The organization engaging with the most qualified employees in technological field affects the company with knowledge as a source of creativity. Involving more than 50,000 employees working in Apple Company, the kind of ideologies and paradigm shift expected boost the creativity of the Organization (Fortune 2012) The Organization motivates the employees in a working conducive environment. Putting employees to focus on few things at a time, the decision-making involves all the employees and the boss and giving employees enough time for new employees to work at Apple, all this contributes towards creativity (Fortune 2012) The availability of the company enough resources contributes to creativity capacity. As such, resources are available to conduct much research through creativity hence coming up with invention skills and to process the skills into production of new products for society consuming (Karlyn 2013). Creativity promotes the profitability of a company. Examination of past and present Innovation across all areas of the organisation using the 4P’s Model of Innovation Space as a framework. Apple Organization tend effectively administer and implements the 4P’s. Below is detailed information on how the company implements the 4P’S. Process Innovation Apples Company process innovation occurs in some of its product. To justify the process innovation in Apple, the company product iTunes is an App Store application whereby individuals can purchase online music. As such, the process attracts more customers hence winning the loyalty heart of customers. The system targets the teenagers and youths holding the majority of worldwide population since it is easy to use and carry as per the aesthetic design. Contrary to the process, critiques still point out the process is not so much innovative. Fully assembled iPod shuffles require the outsourcing of other materials from different countries (Elmer 2012). Position Perspective The position of the minds of Apple company is shifting is changing from just being like similar computer manufacturing company like the competitors. As such, the creativity of the company targets teenagers hence the ongoing promotion position innovation important. The frequently released new products taps majority of the young adults segment who get tired of using old gadgets. Introducing Apple iPod changed the way people used to just listen to music and make it an entertainment giant. Apple leveraged the creativity to benefit with the current existing technology thus bringing the products closer to people that is stylish and easy to use (Wangjing 2014) Product Perspective Apple Organization manufactures Mac book, iPod, slim laptops, iPhones, feather, and longer battery life in the products. The ads shift from silhouette style to a morph-style transition (Wangjing 2014) Paradigm Perspective The paradigm perspective is incremental. Apple Company changed from computer manufacturing to the production of De-signer products. The system effectively managed to promote the iPod shuffle to win the heart of consumers from the MP3 players somehow. Explanation of the different types of Innovation Strategy and how they relate to ‘Blue Ocean’ thinking. Apple innovation strategy involves terrific new products inclusive of businesses models. The innovation is cultural and not process driven. The strategic involves harness creativity from employees hence stimulating new ideas, impressive designs, and launch profitable new products. At the commercialization stage, the company works hand in hand with pilot users to roll out products carefully though quickly done to launch (Jaruzelski 2014). The company is technology driven hence it understand and have capabilities to manage the equipments to fit in with the new technology. As such, the company focuses on iconic branding, aesthetic product design, and exceptional consumer-company behavior experience (Jaruzelski 2014) Focusing on matters that tend to be more than less critical matters put Apple Organization at best level. The company innovators are able to stay focused and on the same page hence innovative techniques happen to be efficient boosting the company growth while reducing the relative costs generally (Dalal 2013). It therefore indicates the company focusing on critical matter and the differential techniques. As such, the company does not engage in competing with other companies on similar products but doing it differently. Some of the Apple innovation strategy relates with the blue ocean thinking. Apple Company creates new demands in uncontested market place hence attracting the majority of customers. Putting the operation in uncontested environment leads to a faster growth and profit making and that is why Apple is a leading working Company. The blue ocean thinking recommends that if low cost and differential is pursued at the same time, changes of company growth and massive profit making is high. Blue ocean thinking advocates for making competition irrelevant and the best why to achieve it, Apple Company uses creative thinking to produce products that are not easily imitated by other companies (Kotelnikov 2012). Understanding of the Leadership within the organisation, its preferred style of Innovation and the effect of both on future Innovation planning. Being nice and competitive pose the leadership of Apple company. Leaders of Apple company show no pushover characteristics and acting friendly both to wall street and media. The competitive technique is seen when Apple Company fights a battle with Samsung and Google on legal basis (Morrison 2012). Taking risk and making smart bets leadership contributes towards the success of Apple company. Cook hired specialist CEOs in the field of fashion-industry execs to infuse different ideologies that proved challenging for the company retail operations and the introduction of new product in the market, the Apple upcoming smart watch and retail shops to be open (Sosa 2013). Currently Apple leadership does not require fixing unchallenging situation. Now employed CEOs embrace the previous leadership styles that still prove worthy. The essence behind such leadership indicates that Apple company is not about the CEOs but it is about the products, customers and the employees all putting an effort to maximize on consumers needs. The innovation style of Apple simply begins with understanding what it takes to create a truly remarkable product that taps the consumer market. As such, it is the design express through an end result of the product. Creating infrastructures that pose opportunities for innovation is a special element. The company has well equipped employees sticking to the rules and regulations of secrecy when innovation systems are in place as a culture. Managing differently, empowering the employees, preventing less period and competitive pressures from overwhelming an effective strategy boost works as systems of innovation styles for Apple. The future innovation depends on organization innovation culture with clarity of visions, availability of innovative leader and the structure of Organization. Comparison of the different types of collaboration and argument for and against its inclusion in the Innovation Process. The collaborations across the Apple hardware, software, and services influence innovation capabilities. As such the company was integrating both the world-class collaborations for the purpose of the innovate products and creating them at Apples company. The products fostering for collaboration included Iphone 5, MacBook Pro, Ios 6, iPad and mini iPad. Inclusive of collaboration aspects reduces the cost if each element was to be done singly. Management changes are done to dismiss or replace various people from specific department as a system of intending to have quality innovations. However, the system might be argued to be unethical, the main reason behind is to increase collaboration of services, hard wares and soft wares. Collaborative saves resources uses, time spend and failing results of compatibility of various segments of innovated product. as such, the company is likely to make huge profits through sells since the end design products has gone through intense study before being released to the market (Lash 2012) Failing to include collaboration in innovation pose different challenges. As such, poor collaboration incur huge financial spending since each segment works independently hence somehow using too much resources. Similarly, poor collaboration indicates that the innovated product is likely not to suit the customers demand hence influence the company image (Lash 2012). Additionally, collaborating all the machines to smoothly work on the same line advocates that the innovated tech-product is likely to work efficiently and much more reliable and minimum resources used. Company growth and profit is minimal due to lack of collaboration. As such, people working individually take much longer time to produce something that might not fully be absorbed by society. Therefore, it is important for collaboration since it brings about the end meaning of the product through information sharing Discussion around Social Innovation and the inclusion of it for the benefit of the organisations reputation. Social innovation basically is for community benefits which necessarily to expect funds from local community participants. Apple company has targeted almost all the demography and geographical location of the demography either international or local level. As such, the company is the leading making profit. The company deciding to assist the less fotunate through an effective marketing technique puts the company reputation at a positive level. The company devoting to contribute a single dollar to every iPhone sold to support cancer research and treatment of cancer patients puts the reputation of the Apple to be outstanding. The company is still supportive on bettering the society. It is done through employments, good working environment, managing the yes-green environment and raising funds through the campaign known as the product red campaign towards the fight of well-known epidemic diseases like malaria, tuberculosis, and AIDS. In such a remarkable social support, customers prefer to be associated with Apple company and the best way for an individual to show loyalty to the company they need to purchase products from Apple Company. Bringing employees to the centre of effort shows the reinvented technique of CSR to CSI. As such, Apple employees travel to sub-Saharan countries where poverty is still high hence preventing economic growth. The team intends to offer trainings to entrepreneurs living on $ 1 per day. The training equips local entrepreneurs to have skills on marketing, supply chain management and the sales (Mervis 2013). Business persons also need to embrace the online business due to its efficiency and effectiveness. The benefit of such programs shows that the company cares about individuals whom at one point might turn out to be their additional customers. Use of the Simplified Process model as a framework for planning future Innovation and aiding decision-making.  Apple is an innovative company. For an innovative firm to continue prospering in future then plan and decision-make are essential. Through planning, the company needs to come up with programs on how to tap the newer individuals bringing different skills in the organization that can be of benefit. Recruiting new individuals benefit the company through ideologies that might open up for new market opportunities. Continual use of the classical supply chain-planning model is still essential for future in Apple Company. The system is effective in keeping data from origin to consumption and the retrieving of annual report to show the apple supply chain in various locations (SupplyChainOpz 2012) Project risk requires effective –decision making. Procedures are essential during innovation process hence strict conditions need to be maintained. Intensive research on targeted segments needs to be carried out before enrolling the project. Doing it vise-versa might incur the company wastage of resources. Additionally, all projects should run concurrently to reduce wastage of time and too much uses of resource and easy record keeping. Leadership techniques contribute to the performance of an innovative company. The leadership of the late Steve Jobs can only be discontinuous if new fixes are required. Apple company limits the transforming of different leadership techniques with a new CEO since it might lead to a confusion in a company. As such, the company focuses on products and consumers. All ideas in the company are equally discussed before implantation into functionality. Serious considerations require decision-making. Decision made on new innovative products determines the growth of the organization and the profit collected. Specialist team through collaboration assists in decision-making hence whether to implement it or not. Suggestion of evaluation techniques to assist ‘learning’ at the end of the Innovation Process The level of inventiveness is an evaluation technique. This has to do with invents and innovation. As such, the ideality method flows in which is used to determine the harmful and benefits of the new product. The standardization of the above method is up to the scale of five. To determine customer satisfaction, evaluation model known as Kano is very essential. The model determines the complexity of customers needs and the rate of the justified relationship towards customer satisfaction. As such, the system puts too much emphasis on how the products fully assist on performance in customers. Carrying out case studies focust the Orginzation with enough data. The data analysis is carried out first before decision made. Capturing learning is another evaluation method. Financial growth from the project, feedbacks collected and using PPR’s method equips the CEOs and managers on financial records if products released at Apple fully integrate well with the society. Apple releases innovative products through invention. Since the products are first and newer in the market, the ads educate customers on the benefits of using the product hence evaluation is donre after a period of stated time to determine if the sells were on increase after the ads. List of References Buxton, W. (2012) Innovation in companies vs Invention in companies Dalal, S. (2013) Different Stratgies of Apple Company and further implementations Elmer, E. (2012) Apple Market share." Fortune Apple TVs Market share Comments Fortune. (2012) How Apple Company functions : Inside the world's biggest startup Jaruzelski, B. (2014) leading innovative countries around the Globe Karlyn, A. (2013) Sources of Innovation & Skills. The Education & the Economy of the American Workforce Kotelnikov, V. (2012) Apple Innovation Strategies. Focusing on opportunities. Lash, R. (2012) The Collaboration Imperative. Improving the Practice of management. Ivey BusinessJournal. Mervis, P. (2013) 6 Steps to Corporate Social Innovation. The Chambers Of Commerce Foundation Morrison, C. (2012) How to Innovate Like Apple Sosa, R. (2013) The innovation Style of Steve Jobs SupplyChainOpz. (2012) Is Apple Supply Chain Really the No. 1? The Telegraph. (2012) Steve Jobs five Apple products 'that changed the society. Wangjing, P. (2014) Apple Storm. Read More