The Success of Apple on a Global Front - Assignment Example

1. Apple phenomenal success to become the world’s largest company by market capitalization was due to the manner in which the business changed under the leadership of Steve Jobs. The different innovations which Apple was able to carry out resulted in a complete change and influenced the entire industry starting from software, hardware to music to publishing and communication. The entire focus was towards being innovative and designing products which were built for consumer convenience helped to revolutionize the entire industry. As a result more and more people were willing to invest in the company as the share prices were rising and it led towards a transformation and made Apple to become one of the world’s largest company by market capitalization. The main driving force was innovation and developing products and services which met the customer expectations. Apple identified the market trends as people were looking for sleeker and trendier gadgets. Apple came with innovative products like Iphone, Ipad and Ipod. People readily accepted the product as the different needs of the people were better met. This led towards a complete transformation and made people to accept the product. Apple was able to understand the different needs of the people and develop products based on it. This helped to ensure easy acceptability and having better design and sleeker looks helped to ensure that the different products and services were accepted. The success of Apple on a global front can also be attributed to the fact that the products and services which were launched were done on a global level and the organization looked at ensuring that the different services were provided to all. The organization followed a step wise process and looked at identifying the different dimensions and mechanism through which better acceptability of the needs were determined. This helped Apple to be successful and ensured that their initiative which was adopted at a global level brought the required return and dividend and ensure better opportunities and chances to be successful. Apple looked to work on a niche segment in the market and as a result was able to bring about a complete turnaround in the manner different activities were carried out. This resulted in other players losing their market share as players like Samsung, Nokia, Sony and other players lost their market. The overall impact was strong and Apple was able to create a differential market for its products and services. This led towards a situation where the overall framework didn’t help to provide the same opportunities of growth and thereby sustained the growth level for other companies. The market segment which Apple was able to grow as a result was younger generation as their products appealed to technology savvy people. The product and services were a hit among individuals who loved technology and the entire market was able to witness a complete turnaround and was able to grow. The result was so strong that the technology segment was able to bring about a complete turnaround and thereby slowly able to grow the technological segment of the business. 2. The management style which Steve Jobs demonstrated at the job was one of a visionary and looked at making major ramifications and changes in the manner people perceive technology. He was an innovator and was able to influence people to carry out different innovative activities which would otherwise was not thought feasible. His eye and vision to change technology and develop different products and services which simplify human lives was accepted by individuals as people were willing to accept the different changes which the situation was presenting. In addition to it Steve Jobs also looked to have better participation from different people within the organization. This helped to bring about a complete change and revolutionized the manner in which different activities were carried out. The leadership style of Jobs helped to bring about a complete change and helped to improve the manner in which different activities were carried out. This helped to develop the culture were people were innovative and looked at new ways and ideas of carrying out similar activities. The process helped to improve efficiency and provided an opportunity where the entire culture looked at creating new ways for doing different activities. The overall culture which the organization denoted was also one where people were willing to work with one another and were cooperative. Since, employees were allowed to voice their opinion it helped to develop an open culture where people were free to communicate and develop alternatives through which the overall mechanism of decision making would improve. The process also led towards multiplying the opportunity of carrying out different activities and multiplied the opportunities as the culture was responsive and was willing to adopt the different ways so that better functioning and process for different activities can be developed. Apple has also looked towards being socially responsive and has been committed towards improving the condition of the society. There has been certain criticism raised against Apple regarding their ethical standards but on a whole the organization has looked at being ethical and carried out it different activities in a manner where they look to be correct and fair. The organization has also looked at being ethical and has a code of conduct which people within the organization needs to follow. Being committed to the society and looking towards the development of the society has been another factor which has helped Apple to function professionally and correctly. Tim Cook has also looked to work on the same fundamental but has different qualities in comparison to Steve Jobs. Tim Cook is more circumspect and looks at being less innovative. The policies have been developed to ensure that Apple prospers and grows but the same return which was witnessed during the tenure of Steve Jobs is not reflected. Time will only justify whether the Tim Cook was able to denote the same qualities but at the present moment the style of working is somewhat different and looks to be less innovative at times. 3. The market position of Apple is slowly depleting and falling from the pinnacle which it had reached. The prime reason which has led towards such a fall has been the development of new software called Android and is a competitor of iOS. People have readily accepted the Android based phones, tablets and other devices as it is compatible with different applications and has its ease of use. Apple instead ensured that the different devices were compatible with their own software and applications and were charged. Since, Android based applications are available free of cost and people can use it for different purposes so it has been readily accepted. In addition to it the product is also less costly compared to the different products of Apple. This has helped android based devices to be accepted among all population and is able to cater to a wide range of people. Apple as a result has tried to be aggressive and is losing its cool and is being unethical in some of the activities carried out by them. The manner in which Apple has responded is not sound and shows that Apple is facing difficulties in dealing with the complex situation. The situation also unfolds as one where Apple strategies are not providing the same returns and the competitors are looking to take control over the situation and are putting Apple under additional pressure. Apple has failed to consolidate its position and ensure a better market for its products as Android based devices are more readily accepted by the people. . People have readily accepted the Android based phones, tablets and other devices as it is compatible with different applications and has its ease of use. Apple instead ensured that the different devices were compatible with their own software and applications and were charged. Since, Android based applications are available free of cost and people can use it for different purposes so it has been readily accepted. In addition to it the product is also less costly compared to the different products of Apple. This has helped android based devices to be accepted among all population and is able to cater to a wide range of people. The opportunity to reach a wide audience and being accepted among the different groups of people has ensured that Apple is losing its market share and requires proper strategies to be able to deal with those. The manner in which Android is capturing the market will eventually lead towards impacting Apple in a big way. Apple has started to lose its advantage of being a first mover and slowly with the passage of time the difficulties for Apple is going to increase. It will be difficult for Apple to be wiped off the market as Apple has a different segment of the people who uses their product and will continue to do so but the impact will be seen in other areas as the overall market share will fall but still Apple will be able to carry out its activities but on a slightly small base of customer. 4. Apple is looking to diversify its product line and reduce the level of risk so that it have more products for different segment of the society. Having new products like Apple iPhone 6 and iPhone 6 plus will help to develop new opportunities as the product has a chance of being accepted by other people who are technology savvy. The process will help Apple to be able to gain some market share and having more and more products will ensure better opportunities to improve their business. This will help Apple to be able to develop its market and improve its market share. The present strategy which Apple has adopted looks as one of catching up with the gap which has been created due to the fact that other players using Android devices are capturing the market. This will help Apple to consolidate its position and will help to fill the gap which the situation has presented. Over a period of time the same strategy will help Apple to fill the void which has been created as the business will have different options and avenues and based on it will be able to develop the required mechanism through which better control and coordination will be achieved. Apple to regain its position has to look at being innovative and come up with new and better technology innovation. This will help Apple to stay ahead of competition and provide a first mover advantage which was lacking. The overall mechanism will also help to develop appropriate strategies and will ensure that the overall position improves. The mechanism will also help Apple to be able to function as a bigger and better company which has products for different segment of the society. The manner in which Apple is looking to develop and adopt strategies it will ensure that Apple will be able to carry out the different functions in a better way. This will help to bring about a transformation and will ensure that Apple will be in a better position to capture a larger chunk of the market. The manner in which Apple is developing future strategies will ensure that Apple will be able to look at ensuring that the organization carries out similar strategies and look to employ more and more people. This will help Apple to be able to work on the same fundamental and look at hiring more and more people so that the overall framework through which the activities are carried out is better controlled and will thereby help to improve the chances of being successful in the future. Read More