Creativity and Innovation Management at ColvonnateCo - Case Study Example

The paper 'Creativity and Innovation Management at ColvonnateCo" is a great example of a management case study. Over the years, the business environment has increasingly become competitive. In order to survive the conditions, companies have to, among other things, operate cost-effectively, manage talent, encourage creativity, and implement innovative practices. Currently, more companies have an interest in finding out how to create organizational climates that promotes creativity in addition to implementing innovation. This interest is one of the reasons for writing this paper. The paper will be divided into two sections. The first section will be a brief discussion about creativity and innovation. It will present a brief overview of this discipline and attempt to demonstrate why it is of great importance to the businesses. The second section will look at creativity and innovation management at ColvonnateCo.

Managing creativity and executing innovation is not an easy task. A lot of time and research has gone into this field, and the result is numerous reports, books, and other literal works. All these efforts have made it easier to access relevant information, hence, simplifying research, especially with respect to the identification of cognitive blocks in creativity and innovation management. This topic is one of the issues that will be extensively discussed in the course of the paper. To better comprehend this subject, a critical analysis of the individual, team, and organizational factors with respect to the subject will be undertaken. The aim of this analysis will be to single out the specific factors that strangle innovation and creativity in business.

It is not enough to identify the problems alone. To facilitate the achievement of the desired outcomes, individuals along with the organization must be ready to take the next step. This is one of the success factors in effective creative and innovation management. Thus, the paper will attempt to point out a few techniques that can be applied to overcome cognitive barriers. The paper will take a look at the Osborn-Parnes framework. It is one of the techniques used to smooth the progress of finding solutions to creative problems.