Duties and Responsibilities of a Marketing Director - Coursework Example

Human resource Portfolio Name Institution Supervisor Date Introduction When an organisation needs to produce an effective workforce and allow them to meet the objectives and mission of the organisation, it is important that several human resources factors are considered, this is important for each organisation as human resource factors when choosing worker will enable the organisation to work towards its strategic objectives. Management of the human resources portfolio will be important in helping to identify ways to increase the importance of human resources to organisations. (Advice, 2010) They are important in the creation of each workers job description, the work systems and procedures which will be used to acquire people with the most needed skills and knowledge, as the employees are the most important asset of the organisation. This will be no different for maples retail organisation as the plan to expand their food industry and also boost sales, the kind of human resource that is chosen will determine the behaviour of consumers towards the retail store. Human resources portfolio development will lead to the instrumental and humanistic management of human resources. The theories most focuses on rational, quantitative an aspect of the job. The is also need for organisations to integrate human resources policies and practices in addition there is an aspect of employee development, collaboration and participation in the organisation of the whole business. (Advice, 2010) About the Portfolio This portfolio is for the position of the new marketing director for maples retail organisation. The traditional functions for maples are in Quality British made fashion focusing on the sophisticated consumer with over 100 stores all over the United Kingdom. For a marketing director, his functions will include more than just planning and execution of the company’s brands. He will also be involved in building of different designs and bands , marketing and communication for the organisation (Armstrong & Kotler, 2012). Rationale A Marketing Director has to be an expert at the creative, technical and logistical elements that will help a new product to succeed in the product. This will include design of marketing events, production of audio visuals for advertising, logistics, budgeting, negotiation and taking care of client preferences. Marketing Directors have many roles; one of the major functions will also be to attend events to make sure that everything goes according to the plan. Marketing Directors are thus important in ensuring that there is supply of all types of services that are related to marketing and the functions which are taking place. These functions are accomplished by personnel in diverse areas of the marketing management department. To attain the high level of guest and employee satisfaction, it's significant to design carefully the marketing department’s organization, together with job specifications and descriptions, comprehensive goals and strategies (Cadman, 2014). Marketing Directors are also required to meet challenges of sales, technology, training, international application and empowerment. The marketing department is also a one of the strongest departments for organisation. There is also the need for effective communication and accounting as two important functions in the marketing departments. Effective communication-with clients, employees, and other department of the organisation is paramount in projecting a marketing image. Answering customer inquiries about the organisations products, marketing and sales department request for information on product availability, and other marketing functions and inquiries concerning sales are but a few of the routine tasks performed almost constantly by a Marketing Director in his role at maples retail stores. (Cadman, 2014) Duties and responsibilities of a Marketing Director Duties a) The Marketing Director will be required to discuss various job specifications within maples. b) Plan and schedule marketing programs c) Provide high level of appropriate team to conduct marketing plan for new products. d) Organise marketing events for the organisation e) The Marketing Director will also be responsible for communication, building of the product brand and other marketing strategies. f) The manager will be responsible for event planning, selection of target audience, planning of logistics and other technical aspects of the events from the brainstorming stage to the dismantling of the occasions. (Advice, 2010) Responsibilities a) The Marketing Director is a person who plans and executes a marketing pan. Marketing Directors and their team will be on the back ground of the organisation marketing plan running the event. b) Marketing Director may also be involved in more than just conducting planning and execution of the event, he will be called upon to make proposal for brand building communication and marketing strategy. c) The Marketing Director is an expert at the creative, logistical, technical elements that will ensure that products succeed in new markets. This will include production of audio visuals, designing of events, writing scripts, budgeting for marketing, negotiation, client relations and other marketing plans (Advice, 2010). Main functions of a Marketing Director For maple stores, the Marketing Director will be called upon to perform six functions below; a) Planning b) Organizing c) Controlling d) Directing e) Coordinating f) Staffing Work performance by the Marketing Director Planning: The Marketing Director will have to take of planning for the future expansion of the organisations markets; he will show them what to do and how to do it. He will be involved highly in the selection of the organisations main business objectives, outline the goals of the marketing department and program so as to determine the ways in which the organisation will be able to reach the customers. The Marketing Director will also be responsible for efficient organising staffing, directing and controlling without planning there is nothing to organize no need to control. The Marketing Director is also responsible for directing the staff towards the efficiency and how much they contribute to the objectives. (Advice, 2010) Budgeting: The Marketing Director is also responsible for making budgets during promotions and outsourcing in the standardised manner for the maple stores. During the time the Marketing Director makes the budget, he or she will have to concentrate on the production of budget, material budget, labour budget, administrative budget, cash budget, master budget. The Marketing Director will make sure that organisation of this is made on a daily or rather a repeated manner. Problem solving: The Marketing Director will be called upon to solving the problems that will happen in the event at any cause. With this regard, the manager will also have to make sure that there is no any misunderstanding between supervisor and employee. The Marketing Director in this sense will be able to give proper instruction to the staffs to work in proper coordination and team work. Maintenance: The Marketing Director will be responsible to giving instructions to all employees who are employed in the marketing department so as to maintain the proper and standard procedure of the organization. The Marketing Director will also be called upon to maintain all equipment, materials and supplies that are a associated with the marketing department. He should make sure that all the employees maintaining the decorum of organization of the guest (Sorger, 2013). Evaluation: the Marketing Director will also from time to time be called to evaluate against criteria of cost, risk, benefit and other organisation facilities. Marketing: during marketing the manager will have to focus on making sure that there is constant contact with the media, advertisements, etc…, to do a successful job. He has to check the particular event that has marketing values only then the particular events are going through particular procedure. Event manager have to concentrate on the manpower planning. (Advice, 2010) Records; As a Marketing Director, the person will be called upon to keep all the records because with regard to the Marketing Director perspective records are always very important some of the records that will have to be dealt with shall include, past records which will be very important in identifying past problems and making sure that the problem is not repeated, budgeting records will also be important in making monthly and weekly or daily budget and also help in future planning of budget (Advice, 2010). Skills: A good Marketing Director must also possess the following skills; Organization and time management, verbal and written communication, self-motivation and team player, understand office and video application, deadline oriented, calm and able to work under pressure, negotiation skills, public relations and marketing skills and lastly important interpersonal skills at all levels of management. (Advice, 2010) Conclusion The Marketing Director for maple retail stores will be vital in planning and executing the marketing plans for the organisation, in this report, we have been able to discuss how the Marketing Director should work, defined his duties and responsibilities and also looked at essential skills that are needed for a good Marketing Director. References Advice, 4., 2010. Understanding Modern Portfolio Theory And Investor Options. 401k Investment 401k Plan. Armstrong, G. & Kotler, P., 2012. Marketing: An Introduction (11th Edition). Prentice Hall; 11 edition. Cadman, E., 2014. UK retail sales better than expected in February. [Online] Available at: HYPERLINK "http://www.ft.com/intl/cms/s/8b1c867e-b590-11e3-81cb-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F8b1c867e-b590-11e3-81cb-00144feabdc0.html%3Fsiteedition%3Dintl&siteedition=intl&_i_referer=http%3A%2F%2Fsearch.ft.c" http://www.ft.com/intl/cms/s/8b1c867e-b590-11e3-81cb-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F8b1c867e-b590-11e3-81cb-00144feabdc0.html%3Fsiteedition%3Dintl&siteedition=intl&_i_referer=http%3A%2F%2Fsearch.ft.c [Accessed 27 March 2014]. Sorger, S., 2013. Marketing Analytics: Strategic Models and Metrics. CreateSpace Independent Publishing Platform; 1 edition. Read More