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Analysis of Etihad Airways - Case Study Example

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The paper "Analysis of Etihad Airways" is a wonderful example of a case study on management. Etihad Airlines is one of the most significant air space shuttle service providers around the globe. Started in the year 2003, the Etihad airline has been growing at steady fast speed in terms of the provision of international operations…
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Student’s name Professor’s name Class name 23 October 2011 Emiratisation Project charter Table of Contents Table of Contents 2 Introduction 3 Project description 3 Project justification 4 Project Scope 4 Enhance the nation’s economy through improvisation of the income of most the citizens. 5 Expected Project deliverables 6 The project charter is expected to provide key deliverables that will aid the country and the globe in general. The emiratisation program will begin by delivering a major advancement in Emiratis’ knowledge in Information technology and engineering. This will create more employment opportunities in the Etihad airline and globally. Thus, this program will enhance the society’s competitiveness in the speedy moving business, engineering, and information technology world. Consequently, this will improve their living standards and the country’s economy. To the Etihad airline, there will be readily available and competitive workforce. This will enhance its business operations and upgrade its reputation from the eyes of the natives, the government, and the world at large. 6 Project requirements analysis 6 Availability of well informed human resource management staff to aid in recruiting individuals who fit in exact specified sections. 6 Assumptions, constraints and risks 7 Assumptions 7 Constraints 7 Risks 8 Project timeline 9 Project Budget 9 Approvals 9 Recommendation 9 Conclusion 10 Introduction Etihad airline is one of the most significant air space shuttle service providers around the globe. Started in the year 2003, the Etihad airline has been growing at steady fast speed in terms of provision of international operations. To enhance its business activities, Etihad airline has projected the emiratisation strategy. This is to widen the workforce and reputation from the Emiratis, the government and the globe at large. It will strengthen the living standards of the Emirati nationals and the country’s economy. Project description This Project Charter officially paves way to the authorization of the project to build up and implement the emiratisation by the Etihad airways. It significantly acts as the initial step in the notion of emiratisation. In the process of developing this project charter, a project plan will be designed and handed out to the Project Sponsor. The sponsor will analyze it, evaluate, and possibly give a go ahead to the full development and implementation of the project. That is, the project will begin after the supervisor’s approval and after consequent allocation of the necessary resources. In addition, the project plan will engross essential project aspects for the full integration of its requirements. It will address issues such as the project scope, Time schedule that will give a clear breakdown of the phases to be completed at the time range for each phase. It will further address the estimated cost for the development and implementation, project budget, project quality assurance, project risks and opportunities, and a general analysis of stakeholder supervision. Project Objective The most essential notion behind emiratisation is to ensure that wide ranges of opportunities are pioneered to the United Arab Emirates’ national population. Through implementation of the emiratisation program, training opportunities will readily be provided to the Emiratis. This includes, training on cadet pilot, development of technical engineering programs. The Emiratisation program will further provide for a program in development of graduates in their specialized. Thus, it will play a significant role in enhancing the living standard of the nationals and further create a better future for the next generations. Project justification Since the Etihad Airways is the most significant national airline in the United Arab Emirates, it is vital that it recognizes its accountability in pioneering improvisation of the Emiratis’ living standards. As at now, 13% of the United Arab Emirates’ nationals are employed at the Etihad airline. It should noted that, for a company to do well in its operations, the native people have to enlightened on how to utilize the available resources provided by the company. This is through provision of unique skills and employment opportunities. Ensuring that these citizens gain relevant experience will greatly aid them in their way of life and further benefit the airline’s day-to-day operations. It is therefore exceptionally essential that the Emiratisation program be put into close consideration to guarantee advancement and improvisation of the people’s way of life and airline’s business operations. Project Scope This project charter is aimed to meet a number of essential demands for the Emiratis and the airline in particular. Major purpose of the emiratisation project is to facilitate an advanced way of life to the citizens through provision of quality skills to the United Arab Emirates’ citizens. It involves provision of essential skills required in the airline industry. These skills will play an essential role in ensuring that there is a positive future for the airline company and the community at large. In addition, it will aid in ascertaining that more women have chances to work with the airline based at their home country. To achieve all these requirements, the following scope details are highlighted as: Facilitate the process of ensuring that the majority of Emiratis gain the necessary skills required to work in an airline company. Create an advancement of country’s economy through provision of competitive skills to citizens. Enhance the nation’s economy through improvisation of the income of most the citizens. Facilitate a strategized methodology of recruiting and training individuals interested in the airline industry. Ensure that the Emiratis get training about major airline activities. Increase the company’s operations through availability of well-trained and experienced staff members. More experienced and devoted workforce will be achieved. Improvise the airline’s reputation to its stakeholders by ensuring that the major reputation determinants, that is, the native clients are closely included in the airline’s operations. To ensure that there is effective employee assessment to ascertain that every employee meets the specified goals allocated for him to fulfill. Facilitate recruitment, training, and employment of a large number of women in the airline industry for them to enjoy the available opportunities. Create a positive future of the company’s operations by ensuring that a large number of the natives know the importance of the airline thus give their best to the airline. Ensure that the company exploits the available workforce thus meeting the country’s objective of ensuring most citizens get employment opportunities. Finally yet essential, provide employee motivation, career guidance for upcoming generations and general mentoring of airline recruits. Expected Project deliverables The project charter is expected to provide key deliverables that will aid the country and the globe in general. The emiratisation program will begin by delivering a major advancement in Emiratis’ knowledge in Information technology and engineering. This will create more employment opportunities in the Etihad airline and globally. Thus, this program will enhance the society’s competitiveness in the speedy moving business, engineering, and information technology world. Consequently, this will improve their living standards and the country’s economy. To the Etihad airline, there will be readily available and competitive workforce. This will enhance its business operations and upgrade its reputation from the eyes of the natives, the government, and the world at large. Project requirements analysis Set out the key areas where individuals have to be enlightened with the necessary skills. This includes the technology field, engineering, and issues related to marketing and client integration. Availability of well informed human resource management staff to aid in recruiting individuals who fit in exact specified sections. Provide highly qualified teachers and trainers to the newly recruited trainees and existing employees. Availability of specific class rooms where the trainers will provide verbal tutorials. Provision of accommodation to most of the trainees to ensure that there is great room for them to interact and share ideas based on the knowledge and skills acquired. Ensure that accommodation for women is separated from that of men so that to bring it clear to the citizens that the training meets the religion demands where women do not get exposed to men. Recruit at least three hundred new university graduates annually and ensure that the training takes around one to one and a half years. Provide payments to the trainees so that to motivate them and other interested individuals. After training, vacancies should be made available at the respective international branches of the airline. Assumptions, constraints and risks Assumptions In this project, a number of assumptions have been taken into close consideration. These include issues such as; most natives are interested in working in the airline. The most significant assumption is that there will be readily available vacancies for all trainees after going passed their training program. Furthermore, it has been taken as an assumption that there will be readily available trainers and teachers for the major specified sections of the program such as information technology and engineering. Constraints In order to clarify the feasibility of this project, exceptional project constraints have been identified to make it clear to the supervisor that the project is well planned. These include issues such as project implementation time, cost, and the knowledge of both the new recruits and trainers. In terms of time, a maximum period of one and a half years for training is clearly very short for every trainee to capture the necessary skills. In fields of technology and engineering, it is always vital that adequate amount of time is allocated to ensure that a trainee step wisely gathers all the essential information for thorough understanding of the field. Therefore, it will be essential if the project time is adjusted. The cost of training the recruits, providing them with accommodation and ensuring that trainers are well paid needs a lot of money to be allocated. Thus, this limits the guarantee that the company will meet all necessary costs. To achieve this, it is vital that much more resources and money is deployed to the training program. Thus, it is clear that cost will be a constraint in ensuring that skills are perfectly delivered. Finally yet importantly, the knowledge of the trainees and trainers will be a great constraint. Clearly, there are very little number of citizens with the knowledge in the field of technology and engineering. Again, getting well-qualified trainers will be another constraint in the perfect implementation of the project. Clearly, it will take time to get the right trainees for the program. Risks The major risks in the implementation of this project charter is that it will be a bit challenging to ensure that all trained employees in two or three years will get a chance of getting employed with the company. It is clear that those who will not get this chance will have a centrally negative attitude towards the company. In addition, the government will question the company’s corporate social responsibility in that it has taken around two years of one’s time but end up leaving him unemployed. However, a thorough analysis of the opportunities against the risks, it comes clear to everyone’s mind that the opportunities outplay the risks. Knowledge and skills engrossed in one’s brain will ensure that whenever a chance comes in, the unemployed trainees will be the first to be considered. Thus, it is vital that the Emiratisation program will be very essential to the country’s native people. Project timeline Project Budget TASK COST PREPARATION OF ACCOMODATION $300000 CLASS ROOM PREPARATION $150000 PAYMENT TO TRAINERS $300000 CONSULTANCY CHARGES $250000 INSTALLATION OF INFORMATION TECHNOLOGY EQUIPMENTS $200000 INSTALLATION OFENGINEERING EQUIPMENTS $220000 GRAND TOTAL $,1420,000 Approvals SIGNATURE DATE PROJECT SPONSOR PROJECT MANAGER Recommendation In order to bring the project charter into a feasible state, it is recommended that the management of the Etihad airline involve other organizations and government agencies in the implementation of the project. This includes national based and international information technology and engineering organizations. Ministry of education and technology should also be integrated to this program so that the most significant qualifiers are easily accessed. This will ensure that a wider scope of skills and knowledge is delivered to the trainees and employees at large. Conclusion It is vital to note that the Emiratisation project is an essential program for the enhancement of the country’s native Emiratis. The United Arab Emirates’ residents with the specified qualifications should take this chance as soon as possible. The government should also play an essential role in ensuring that the project becomes real to ensure speedy growth of the country’s economy. This will be through provision of support to the Etihad airline by providing them with available facilities and trainers. The government should also sensitize all communities on the necessity of the joining the training programs. Universities and colleges should also sensitize their students on the importance of joining the training programs. If perfectly implemented, then the living standard and economy of the United Arabs Emirates will undergo great advancements. Works Cited Archived news: Etihad partners with Tawteen Council for Emiratisation 2011. Web. 20 April 2011. Etihad airways, Fact sheet about the Etihad airways, 1 (2012). p. 1-60. Retrieved from http://www.etihadairways.com/sites/Etihad/Etihad%20Images/Resources/EY-Factsheet.pdf Etihad airways, National airline of the UAE, 2009. http://www.etihadairways.com/sites/etihad/global/en/aboutetihad/etihadstory/pages/etihadhistory.aspx “The Abu Dhabi Emiratisation Program” Improving Retention by harnessing motivation, 1 (2010). p. 1-17. Retrieved from http://aimevents.net/emiratisation_forum/Docs/EMIRATIZATION.pdf Read More
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