Operations Management: Lens Crafters - Case Study Example

Operations Mananegment Affiliation: 1st January, Operations Management Lens Crafters has done an exceptional job in crafting the opinion that they stand beyond the rest. They offer the modern products and flexible payment alternatives that allow clients to splurge on a budget that would not be obtainable with other optometric venues. This strategy automatically helps them out-compete their competitors. The other strength is the availability of an on-site optometrist and laboratories that translates to less confusion and a more competent and optimistic experience for the client. Lens crafter also offers a personal expert that guides the customer through the involvement beginning with the eye examination to the choice of frames. Lens Crafters have developed a resourceful slogan that recaps their commitment to customers that says: “bringing your appearances into Focus at Lens Crafters, we examine your eyes from every approach, right from the frame that echoes your flair to the lens that aids your site. The eyeglasses are for your treatment, your appearance, and the nuances of how you see. For this reason, they’re not simply the best spectacles. They’re your glasses” c Strategic competitive sustainability The ability of the Lens Crafters to set itself aside from other competitors through being one of the leading one stop shop optometry has been a process that has kept them ahead in the optometry industry. They have been able to offer reliable products constantly in terms of quality and prices. They have developed a mechanism where they quickly respond to varying consumer needs through designing goods and services and making prompt decisions on conveyance of key competitive priorities namely cost, time, innovation, flexibility and quality (Evans, 2010). Their mode of marketing the products is different from the rest; they have standby optometrist and laboratory that no other vision care service can afford. They have one hour and an offer of 90 days unconditional warranty that if the client is not entirely content with their products that they may return or exchange. They also have extended office hours allowing them to attend to all their customers without hurry. Lens Crafters operation statement focuses on customer through ensuring that the clients regularly experience exceptional customer service. (Evans, 2010) Their emphasis on the consumer has been beneficial because of their entrenched structural culture, the reality is that one cannot have workers offering exceptional customer service if he/she is not believer of the artefact and a sponsor of the enterprise as the most preferable place of work (Evans, 2010) Challenges and solutions for operation management The always swelling standard of living in the society is one of the major aspects that inspire reappearance of concern in services administration today. Services supervision enables the growth of productivity and better value goods and service supply. High production is the result of better proficiency in activities, which in turn transforms into lower rate goods and services. For this reason, greater productivity offers consumers more flexible returns, which contributes to their advanced living standards. The improved use of automation and computing also increases the quality of products (Plunkett, 2010). Many corporations today take up the task to produce ecologically friendly goods through green procedures all of which drops from the view of operations administration. Services management is always changing in order to meet the fresh and exhilarating challenges of today’s corporate world. The ever-transforming world is characterized by growing global competition and developments in technology. In order to survive and succeed in such a market, enterprises must shine in multiple competitive proportions. The upsurge of the world’s economy and the inclination towards globalization places importance on the concerns related to logistics, value, productivity and consumer contentment that operations administration made them essential in production segment. The recent improvements in technology have also had a substantial influence on the operations administration purpose. Information technology (IT) currently allows the collection of detail client information for the customization of products in order to satisfy the needs of individual clienteles. Service delivery structure and Service encounter strategy Lens Crafters storage arrangement is expansive with a professional office design. They ensure tidiness and cleanliness of the space to warrant an attractive and welcoming nature of the office. The exhibitions are bright, and the equipment is kept clean with a brand new look and top of the line. The location of the stores is in a region with high human traffic, for instance, malls and places with major retailer presence. The responsibilities of the sales personnel vary and their training are also extensive covering technical as well as managerial tasks. The sales staff can deal with any concern that revolves around service setbacks and to transform a possible critic to a supporter. Lens Crafter management has set the regulation that limits the consumer from wandering aimlessly in the store. They are welcomed upon their entrance to the store and consequently receive complete service handling from the eye examination to the customization of their lenses to the fitting to ensure that the spectacles surpass their expectations (Plunkett, 2010). Performance measurement The essence of project management is the provision of a sound basis for examining an organization. The success of an establishment relies on accurate information. Standard performance measuring systems allows any organization a chance to be prosperous. Success firms invest in money, time and resources in projects with the objective of making maximum returns on investment. The measurement of performance is essential because it is a system an organization uses to institute parameters to attain desired results (Slack & Chambers, 2010). Measurements are definite to each venture, but three measures that may be used to determine performance include speed, accuracy, and volume. Speed demonstrates the percentage of undertaking of the production process and final artefact made during the course of the project and shows the rate at which the ultimate product operates. Time determines the general plan of the venture. Accuracy is another measure used to determine performance because it indicates how well the enterprise functions. It measures the efficiency of the project’s products. A project crew may develop an artefact on time and within the financial plan however if the product breaks, it does not meet the performance limit. Accuracy can be numerical and qualitative. The other performance measure is volume that is represented as a quantity produced. Speed, accuracy, and volume are significant indicators of mission performance and are comparable because they are gauges of how a projects performance may be assessed regardless of the timeframe and budget. Respectively, they can also be applied to a massive range of projects and let standards be established that they signify the performance a project head presumptions. Benchmarks ought to be consistently Explicit, measurable, flexible, genuine, and time-oriented. Speed, accuracy, and volume are exact, quantifiable, and assignable because they are pointers that could be evaluated, and one can be responsible and accountable for his achievement. My selection of the three measurements is because of the way they are calculated. One difference is in the type of measures. Speed represents a percentage, such as miles per hour. Volume represents a numeral such as number of attendees, and accuracy is whether something goes in accordance to plan, for instance, a wedding. Accuracy may relate to the quality of a complete product and in that instance another performance measure can be more suitable. I believe these methods of measurements are the most appropriate as accurate it records accurate results at the end of the assessment (Slack & Chambers, 2010). Optometry degrees, accreditations, and licenses dangling on the wall offer physical indication of employees’ skills. Technology ensures that Lens Crafters is dedicated to providing inventive visual lens technology; they have beaten traditional, physical measuring systems with the new and fashionable AccuFit Digital Measurement Structure. By digitally determining the association amid the eyes, face and casing, they are more precisely able to place a treatment in the spectacles with 5x more accurate measurements. For them to modify to one’s vision requirements, Len Crafters Lens Simulator permits the customers to assess and compare a wide variety of lens selections. Whether one wishes a lens, that decreases eyestrain or a lens that provides the most effect resistance, observe the variance between multiple lens benefits by seeing via the Lens Simulator. Technology increases the market chains by expanding the focus from the local markets to the global domain. This occurs due to rapid development of communication and mobility amid countries. Consequently, Lens Crafters concentrate on producing goods and services for a world market. Technology reduces the product life cycle because products are quickly replaced by new products of better quality. Lens Crafters use the technology to ensure that they provide leading quality products that help solve all solvable optical problems. References Collier, D., & Evans, J. (2010). OM2 (Student ed.). Mason, OH: South-Western Cengage Learning. Plunkett, J., & Research, L. (2010). Plunketts Retail industry Almanac ([11th ed.). Houston, Tex.: Plunkett Research. Slack, N., & Chambers, S. (2010). Operations Management (6th ed.). Harlow, England: Financial Times Prentice Hall. Read More