Advantages and Disadvantages of the Strategic Alliance between Qantas and Emirates - Research Proposal Example

The paper "Advantages and Disadvantages of the Strategic Alliance between Qantas and Emirates" is a good example of a research paper on management. Globalization has opened the doors to all major world economies and given rise to the liberalization of trade (Aaker and Keller, 2000). As a consequence, the profit and revenue-maximizing companies are exposed to domestic and foreign market competition. Over time, per capita, disposable income thresholds of the individuals have improved along with a rise in their standard of living. Increased demand for consumer-use goods and services has enhanced the degree of competition across all industrial segments (Aaker and Keller, 2000). Contemporary companies implement different strategies in business so as to improve the level of core competencies. Long-term trading success cannot be experienced without the incorporation of strategic management initiatives, which help to achieve the targeted business goals and objectives (Aaker and Keller, 2000). The current research work for the dissertation will focus on the notion of strategic alliance. It is a strategic management tool that is frequently implemented by corporate organizations (Fisher, 2010). The research work will empirically evaluate the strategic alliance between two popular airline companies, namely Qantas and Emirates.

Qantas is a popular multinational flag carrier airline company in Australia and Emirates is another airline company based in Dubai, United Arab Emirates (Young, et al., 2011). The current research work will make use of qualitative and quantitative research strategies for determining strategic alliances between the two concerned airline companies. The present global airline industry resembles a monopolistic or oligopolistic competitive market structure (Young, et al., 2011). However, prominent business firms often merge trading branches and form an alliance in order to achieve specific organizational goals. The research will estimate the intrinsic causes of the alliance between the two above-mentioned airline companies. Finally, the inherent advantages and disadvantages will also be assessed.