InvenSense International Company - Case Study Example

InvenSense case company report 0 Introduction This paper presents a case company report InvenSense international Company. This is a pioneering distributer of motion tracing systems on chip pieces of equipment with approximately 10 years in business. The main reason for selecting this company, InvenSense is because it is instituted in a fast growing industry – the technological world. In the present day, technology is creating valuable solutions for people around the world. Therefore, companies that can see gaps in the society and manage to acquire a significant percent of the market share in the technological industry, through the available competition, are worth noting. In this regard, InvenSense cannot be taken for granted, considering that it is a fast growing company that provides forward-thinking solutions, such as, sound and movement apps. This paper presents the company overview, which includes its product and services, company size, management style, environment, and culture and ethical/social policies. In addition it presents the planning issues of the company and valuable decisions made recently by the management. This paper also presents the company structure, issues related to teams, motivation, communications, leadership control and innovation. It also presents the recent news and significant issues related to the company. Finally, this paper presents a conclusion of its findings from the company website, available chapters and literature obtained, in addition to a comment of its quality. 2.0 Company overview InvenSense Inc. (INVN) was established in the year 2003, located in San Jose, California (headquarters) and with branches in Taiwan, China, Japan, Wilmington, MA and Slovakia. It is the top supplier of MotionTracking™ sensor systems on chip and a grand distributer of the sound solution for client’s mobile/electronic pieces of equipment, for example, smart-phones, tablets, gaming gadgets, optical image stabilizers and remote controllers for digital Television sets (InvenSense Company, “Company profile” 1). The organization also puts focus on integrating its MotionTracking items into various built-up apps. The organization manages to reach its goals through its patented InvenSense manufacturing program and the patent impending Motion Fusion™ expertise. These factors help in tackling the rising needs of the global market client apps through advanced operation, precision and sensitive action, signals and sound-initiated edges (InvenSense Company, “Company profile” 1). With advancement of time, MotionTracking is slowly turning out to be a significant part of technology in every client electronic pieces of equipment. This is for the reason that it offers extra sensitive paths for clients to network with their electronic pieces of equipment by tracing their movements in the air and using these movements as key in controls (InvenSense Company, “Company profile” 1). It is also apparent that audio is equally turning out to be a foil for movements as a way for connecting with perceptively alert/sensitive pieces of equipment and apps. This organization envisions becoming a global distributer of sensor-systems on chips (Soc) program solution offering active solutions by facilitating the faultless intelligent experiences at the least power consumption. Conversely, the InvenSense’s microphone brands capitalizes on a powerful legacy of industry select few, which entail and ongoing advancement of MEMS microphones SNR, always-higher mixing extents and even minimal power utilization (InvenSense Company, “InvenSense MEMS” 1). InvenSense has an out of the ordinary capacity to merge sound together with the revolutionary movement recognition. This is, certainly, valuable for a number of perceptive apps. InvenSense MotionTracking brand correctly traces intricate client movements which entail the integration of movement sensors, for example, a gyroscope, accelerometer, and compass and pressure sensor. These elements help in appropriately adjusting data and merging the sensor output into a distinct and correct data flow for the movement apps (InvenSense Company, “InvenSense Technology” 1). Over and above, the organization offers a great solution that entails completely incorporated MotionTracking pieces of equipment, tough Motion Fusion algorithms and inbuilt adjusting firm-ware. In particular, the corporation’s inventive InvenSense manufacturing process is the foundational expertise that facilitates unswerving inclusion of MEMS automatic constructions with CMOS electrical at the wafer extent (InvenSense Company, “InvenSense Technology” 1). 2.1 Company products and services The InvenSense Company is an inventive company that focuses on the manufacturing of sound and motion tracing devices. In particular, the MotionTracking pieces of equipment are one of the leading factors in many customer electronic devices, such as, tablets, gaming equipment and smart television sets (InvenSense Company, “MEMS MotionTracking” 1). This application helps in tracing the movement of a user through integrated motion receptors. On the other hand, the company manufactures and distributes the MEMS Microphone pieces of equipment. These sound tracing devices are mounted on smart phone, such as, the noise reduction systems. The company manufactures MEMS microphones that help in integrating sound with movement of a user for the benefit of improving the experience (InvenSense Company 1). 2.2 Company size The InvenSense Company has a complete number of permanent and full-time workers all the way through to its payroll. It has employed approximately has 400 employees as of October 31, 2013 (InvenSense Company 1). In this regard, the company, during the fiscal year 2014, its net revenue had raised by $43.9 million which is 21% year over (InvenSense Company 1). This is as a result of the increase in the number of shipment to and advanced consumer foundation which includes producers of phones, tablets, remote controls and digital televisions. It is in the same year 2014 that the number of shipments had increased by 67% (InvenSense Company 1). Ultimately, an increase in the cash compensation led to an increase in the number of employees in the company. 2.3 Management style The InvenSense Company applies a democratic style of management in working with its employees and the management team. According to Taylor (2009), the democratic management style entails integrating the employees and the management team in the decision-making process. This means that everything is agreed upon on a self-governing way where everyone’s voice is heard and valid. The communication process in the InvenSense Company is extended, whereby the management team, including the director, embraces the value of listening to one another (InvenSense Company 1). This helps the company achieve its critical and complex goals on the subject of technical innovation and scientific idea generation. Above all, this management style leads to job satisfaction and increase in the performance from employees. However, it is apparent that decision-making process is slow and may delay verdicts and conclusion. This may not be a recommendable management style for ideas or decisions that need quick generation and implementation. 2.4 Environment The environmental transformation, complexity and resource scarcity are the foundational factors of external environments for companies. In particular, environmental transformations entail the rate of difference in an organization’s entire and distinctive specific environments. According to Kotler and Gary (2009), environmental complexity/intricacy, on the other hand, stands for the times and weight of factors in the external environment. Resource scarcity entails the great quantity or reduction in the valuable resources in the external environment. Over and above, as the rate of environmental change rises, as the environment turns out to be intricate and as resources become rare, the directors turn out to be less sure that they can comprehend, foretell and efficiently respond to the patterns that influence their business. In the case of InvenSense Company, the resources required for the manufacturing of the sound and motion apps are scarce. This poses significant challenges to the company and its decision-making management process. Over and above, the InvenSense Company encounters a stable environment characterized with consumers, competitors, stakeholders, states, and market shares, social, political and economic patterns. According to Kotler and Gary (2009), having a clear understanding of the environment will enable an organization to conduct its businesses successfully in a given industry. The environmental transformation complexity and resource scarcity factors influence the activities of the InvenSense Company, such as, idea generation, acquiring of technological products and distribution to its end users (InvenSense Company 1). In particular, software and hardware manufacturers located in North America also pose competitive threats to the company. 2.5 Culture Organizational culture is the actions of human beings in a company of institution where individuals respond or relate to the actions. The InvenSense Company puts emphasis on its visions, goals, values and technological innovation strategies (InvenSense Company 1). Additionally, it integrates the collective actions and teamwork in the entire manufacturing and distribution of its products and services. According to Zhang (2009), organizational culture can influence the way individuals, such as, employees, managers and the directors communicate with each other, the consumers and company stakeholders. 2.6 Ethical/social policies The InvenSense Company is devoted to extreme extents of ethical conducts and company governance. The company upholds a social value structure that puts focus on the reliability and dependence at all spheres, departments and branches of the company (InvenSense Company, “Corporate governance” 1). The company has created strong and consistent laws and policies that help its employees and management team operate with reliability and in the consumer/stakeholder’s interests. The company is devoted to endorsing positive ethical/social policies of company management in order to meet their set goals and that of the state. 3.0 Company planning issues and important decisions made recently by management It is apparent that InvenSense Company invests significantly in the correct principles of economics. This entails company directors and managers coming up with effective decisions in the business, with the economic framework in mind (Backhouse and Medema 246). For example, the management team of InvenSense Company made a decision of introducing a new product, MEMS SoC Solutions in Oct. 28, 2014, into the market in order to boost the revenue growth of the company. The MEMS SoC Solutions is a support on chip piece of equipment that is integrated in the Android Lollipop (InvenSense Company “Press release Nov. 13” 1). According to Backhouse and Medema (2009), the company manages to come up with successful and appropriate economic/financial objectives and plans that helped in overcoming the financial and market challenges. The InvenSense Company actively involves its team members in the company planning issues and valuable decisions in everyday activities. Above all, the InvenSense Company applies decisions on the subject of investment plans, expenditure options and income generation projects. According to the CEO and president of InvenSense, Behrooz Abdi, the company invests largely on tenable principles of economics that enable them create realistic budgets, maximise values in technological investments and minimizing financial or market risks. Companies that create strategic financial/economic plans, with regard to investment and expenditure constantly achieve their set goals and objectives (Mankiw 37). 4.0 Company structure The company is led by the company president and CEO Behrooz Abdi who rose to the president position in June 2011 and president in October 2012. Mr. Abdi has massive experience in innovative semiconductor solutions for the web. The company also benefits from the services of Fari Assaderaghi who acts as a vice president of Advanced Technology. Mr. Assaderaghi has over 20 years experience in the development of innovative products and technologies. Additionally, he specializes in span semi-conductor piece of equipment, process incorporation, assorted signal models and MEMS. Leon Bezdikian offers an invaluable human resource services to the company with his extensive human resource experience of approximately 30 years. In the financial department, Mark Dentinger provides tangible solutions to the company’s financial and economic problems. He also manages the company’s corporate financial affairs. In the marketing department Ali Foughi acts as the vice president in charge of matters of marketing and business advancement. He has had over 18 years of massive experience in the field of marketing and business development. In the sales department stands Daniel Goehl who is distinctively in charge of the worldwide sales. The company has a strong department of software engineering that is represented by James Lim as the vice president. Mr. Lim has approximately over 20 years experience in software development in mobiles and telecommunication niches. Stephen Lloyd is the vice president of the engineering and new product development department of the company, bringing in massive experience in semi-conductors. Additionally, Mo Maghsoudnia, who represents the technology and worldwide manufacturing department, brings a significant amount of experience in the production and packaging process of technological items. Finally, on the legal department, Adam, H. Tachner is in charge, distinctively acting as the vice president and general counsel accountable for all legal issues related to the company. 4.1 Issues related to Teams One of the notable issues with the team of employees and management is the vast experience and knowledge in technology and affiliate applications. It is clear, right from the CEO and president Behrooz Abdi, that every member of the company has relevant skills and knowledge in various spheres of technology (InvenSense Company 1). Employing the right candidates enables companies to achieve their set goals and objectives. 4.2 Issues related to Motivation One of the significant factors to note in the success of a company is the diversified ways that the entire employees and the management team embrace motivation. Motivation, according to Martin, Guthridge and Mohr (2009), is the process of providing rewards or involving employees in appraisal process that results to a boost in the final performance outcome in the company. InvenSense Company employs exceptional motivational frameworks to their employees and management group which includes monetary rewards and promotions from performance appraisals (InvenSense Company 1). 4.3 Issues related to Communications InvenSense is a leading company that focuses on technological applications. In this regard, it focuses on the subject of improving the communication process of consumers through integration of sound and motion apps in pieces of equipments, such as, tablets and other mobile pieces of equipment (InvenSense Company 1). Additionally, the company also makes use of other mediums to communicate, such as, advertisements and commercials. This helps the company reach its customers and stakeholders with ease. 4.4 Issues related to Leadership The company’s leadership issues entail proper management of the production and distribution team in a way that boosts the final output. Above all, the company puts emphasis in the cooperation process and working as a team in the formulation and implementation of decisions and ideas (InvenSense Company 1). The company focuses on team leadership which entails investing in motivating the team members in developing the positive attitude on the subject of completing projects and tasks. Leadership includes establishment of goals and maintaining open communication throughout the working process (Palus 67). Above all, the company integrates an effective system where everyone can learn from one another and much more correct each other for the betterment of the company. 4.5 Issues related to Control The company makes use of its company structure to create the control process and management. For example, the CEO Mr. Behrooz Abdi is in charge of the entire company. He oversees the general welfare of the company which includes creation and distribution of innovative products to the end user. In particular, a successful company must set policies and frameworks that help in the control of the production and sales of the manufactured products with regard to addressing the needs of both its employees and consumers (McGuire, and Rhodes 56). 4.6 Issues related to innovation InvenSense Company has invested in complex and state of the art departments, such as, the Marketing and Business Development department under Vice President Ali Foughi, the software and engineering department under James Lim and the Engineering and New Product Development under Stephen Lloyd. These departments work hand in hand with other departments in the creation of inventive products for the company. Also, when a company welcomes views, opinions and contributions of other science and technology experts in its projects, it manages to create innovative and distinctive products for the end user (Frankelius 46). 5.0 Recent news and major Issues related to the company InvenSense was rated as the 6th leading and fast growing semi-conductor company in North America. The company was rated 169th generally in the Deloittes 2014 Technology Fast 500™ record of fast developing companies based in North America. According to InvenSense Company “Press Release Oct. 28” (2014) report, the company witnessed a 619 percentage increase in revenue from the year 2009 to 2013 which is brought about by the fast approval of the company’s MEMS SoC Solutions. InvenSense Company has been involved in the of Deloitte’s Technology Fast 500™, fast developing technology companies based in North America. Additionally, this was the 3rd time it featured on Deloitte’s rating record where it was ranked above 200 on the list. This clearly shows significant devotion in creating new and innovative solutions for the customers in the market by using ground-breaking sensor solution programs (InvenSense Company, “Press release Oct. 28” 1). The Company Director mentioned during the awards ceremony that the award comes in time to mark their hard work and absolute commitment to providing the right solutions to the consumer technology market. Deloittes 2014 Technology Fast 500™, which is carried out by Deloitte LLP, offers a rating of the best ever developing companies in the field of media, technology, tele-communications and environmentally friendly technology. This entails companies based in North America and that offer both private and public services to consumers from any part of the world (InvenSense Company, “Press release Oct. 28” 1). The winning companies are chosen on the basis of the percentage financial year revenue expansion. 6.0 Conclusion In conclusion, it is apparent that the InvenSense Company is a leading manufacturer of audio and motion tracing pieces of equipment that attract smart phone, tablet and smart TV manufacturers and other consumers. From the literature obtained, it is clear that the company employs intricate management and control strategies that enable it to achieve its set goals. The company employs widely experienced and educated members of staff who act as leaders in various innovative departments. They help in the creation of ideas and implementation of techniques that help in increasing the revenue of the company. Additionally, it is also clear that its management style may delay the process of implementing pressing decisions for the company. Most of all, this paper has highlighted valuable and high quality facts on the subject of the company. This is for the reason that, it has utilized the company website for facts and figures. Additionally, it relied on literature and chapters to formulate reasoning with regard to the necessary company requirements. Over and above, this paper has not only delved into the details of the company but also provided an analytical approach of the subject. This helps in providing a critical outlook of the company on the subject of its operation, business strategies and success techniques. 7.0 Works Cited Backhouse, Rogers and Medema Steven. Retrospectives: On the definition of economics, Journal of Economic Perspectives, 23.1(2009): 229-300. Frankelius, Per. “Questioning two myths in innovation literature,” Journal of High Technology Management Research, 20.1(2009): 40–51. InvenSense Company. Company profile 2014. Web. 4 Dec. 2014. ---.Corporate governance – Highlights 2014. Web. 4 Dec. 2014. ---. InvenSense Management 2014. Web. 4 Dec. 2014. ---. InvenSense MEMS MotionTracking Devices 2014. Web. 4 Dec. 2014. ---. InvenSense Technology 2014. Web. 4 Dec. 2014. ---. Market Segments 2014. Web. 4 Dec. 2014. ---. Press release—Oct. 28, 2014. Web. 4 Dec. 2014. ---. Press release —Nov. 13, 2014. Web. 4 Dec. 2014. Kotler, Phillip and Gary Armstrong. Principles of marketing (Version 12/E). Pearson Education Inc. New Jersey, 2006). Print. Mankiw, George. Principles of economics. Boston: Cengage Learning, 2011. Print. Martin Dewhurst, Guthridge Matthew and Mohr Elizabeth. Motivating people: Getting beyond money. Chicago, IL: McKinsey Quarterly Organization Practice, 2009. Print. McGuire, John B and Rhodes, Gary. (2009). Transforming your leadership culture. San Francisco: Jossey-Bass. Palus, Charles J. Evolving interdependent leadership cultures. United States: Center for Creative Leadership, 2009. Print. Taylor, Ruth. “Leadership theories and the development of nurses in primary health care.” Primary Health Care, 19.9(2009), 40-46. Zhang, Xibao. Values, expectations, ad hoc rules, and culture emergence in international cross cultural management contexts. New York: Nova Science Publishers, 2009. Print. Read More