Big 5 Sporting Goods - Case Study Example

Big 5 Sporting Goods Why Team Selected This Company The Big 5 Sporting Goods has a background and a track record that is rivaled byfew when it comes to the sporting goods industry. Our team chose this company due to its influence and reputation in the market. Case in point is that from the time of inception, Big 5 Sporting Goods has provided high quality sporting materials and tools at lower costs. The company deals with outdoor gear and sporting goods and the products provided by the institution are some of the best in the market. Another reason why the company was chosen is because of its presence throughout the western region of the United States. The popularity of sports in Brazil is a fact that cannot be overemphasized. Soccer is the most dominant sport in Brazil with most of the population conversant with the activity to a greater extent (Brazil, 2014). Beach volleyball is another sport that is popular in Brazil with most of the people engaging in the activity at shows of the oceans. Ruby, martial arts, leg volley and boxing are some of the sporting activities the Brazilians engage in to a greater extent. Sport is a popular activity in Brazil is to the extent that every group both young and old subscribe to a given type of sporting activity. The success of the Brazilian soccer team has raised the popularity of the sports in Brazil (Brazil, 2014). The strategies employed by the company in terms of marketing make the products popular. Case in point is that the marketing principles are the major promotional strategies used by the company. Place, promotion, product and price are some of the components used to market the sporting materials to various destinations. Almost all the sporting elements can be found at Big 5 sporting goods. The Brazillian market is a vibrant one and Big 5 can capitalize on the huge market to supply the needed materials based on needs and expectations. Products to Do Business With There are a number of products that the company deals with and they range from sporting gear to materials essential for sports. There are different kinds of sporting activities such as soccer, basketball, volleyball, baseball and wrestling. In all these disciplines, Big 5 sporting has products relevant for the activities as appropriate. Consequently, there are accessories that are necessary and critical for sports and they are available at the company for purchase. This section provides perspectives of various products that the company deals with based on category. In soccer, the company provides various sporting items necessary for making playing activities a success. Some of the soccer materials stocked at Big 5 sporting include balls, socks and shin guards. Training and coaching aids are also stocked at stores. A number of soccer materials are branded to fit the needs of the teams and the players. It is critical to note that most of the soccer teams, individuals and groups in Brazil can purchase materials from the designated Big 5 sporting stores based on need and expectation. The quality and standards of the soccer materials cannot be over emphasized. The training and coaching aids material for soccer are provided by the company to enhance the improvement of soccer standards and makes it easy for coaches to be equipped with appropriate field knowledge. Basketball materials are the other products that the company stocks. Basketball apparels, balls, bags, and rims are some of the materials sporting materials stocked by the company (Top End Sports, 2014). In the US and other nations where basketball is a major sporting activity, most of the playing kits have bought from the Big 5 sporting company. In almost all the sporting areas, there are products, materials and systems that are used by teams and individuals. Description of products Brazil has diverse sports to the extent with a number of sporting activities being manifested. The Brazilians like soccer products and kits that can be used to play some sports at the beach. For instance, soccer boots and the kits are common products that the Brazilians mostly use in engaging in sports. The kids like the soccer balls and the boots while dressed in jerseys of former legends. Big 5 stock these products and therefore provide ease of access to such materials. The prices offered for the products offered are relatively affordable and most of the people can acquire. The Brazilians are enthusiastic with the sports and their active engagement is a factor that provides a basis for the Big 5 to stock materials that are most essential for different activities. Most of the sporting materials that are stocked by Big 5 are inherently relevant for sports in the Brazilian context. Therefore, the company provides a better opportunity for active engagement by the Brazilians in various playing activities (Big 5 Sporting Goods 2014). The prices of the playing kits vary from one discipline to the other. The standard prices for single kits are a hundred dollars. It means, therefore, that the value attached to each playing kit varies from one discipline to the other. The locations where the kits are used also determine the prices to a great extent. However, Big 5 sporting company has standard prices for sporting materials, especially the playing kits. The difference may only vary based on the discipline, but every other factor remains constant. Other playing kits used in the super bowl, golf and volley have the similar trends exhibited in them. The other products that are available at Big 5 sporting company are the playing shoes. There is a significant difference in the shoes used by the players in every sporting activity. For instance, the soccer-playing boots are fitted with special features on the lower side to enhance grip when running or juggling the ball. In basketball, there are special sports shoes that are significantly different from the soccer ones. The sports shoes meant for basketball are light and soft to allow comfort and ease of playing (Big 5 Sporting Goods 2014). It is important to note that the playing the sports shoes are different in the sense that some are meant for ladies and others for the men. Big 5 sporting manufactures the products with specific focus on individuals and teams that frequently engage in sports. The playing material and equipment are inherently different. For instance, there is a significant difference in the balls used for basketball and soccer. The basketball has small elements that help enhance grip in the hands in the playing process. Football has a smoother surface because it is only kicked and not held. While Big 5 sport does no provide goal posts for soccer, rims and slam-dunk are available for purchases at the store. Those who play the super bowl specifically use the headgears as a protection tool. There are sporting activities that are inherently violent in nature, such as wrestling (Brazil, 2014). Sporting 5 sporting goods makes special products that are able to meet the needs of the players and those actively engaged in the sports. In wrestling, there are specific attires and other protective devices such as head mask that aid the players in protecting themselves against any form of danger. It is important to note that the company produces sporting materials based on need and expectation of the individuals using them. The demonstration is in the manner in the manner in which each item is custom made for a particular sporting activity. Why This Product Was Selected Big 5 offers a number of products that will provide many Brazilians to play and learn new sports. Case in point is that the products are essential in promoting the already existing sports while the new materials will be used to institute news sporting activities. The Brazilians have a growing interest in different sporting activities and the focus is shifting from the mainstream soccer to the other activities. Diversification of sports in Brazil is critical phenomenon and Big 5 is playing a critical role in enhancing the agenda for other sporting activities by making available the relevant materials (Big 5 Sporting Goods 2014). Most of the products analyzed and described above are the most used in sports. For instance, many individuals, teams and players use the soccer playing kits. A notable fact is that most of the fans dawn the soccer jerseys of their teams whenever their team is engaging in sports. Essentially, most of the products described and analyzed are chosen based on the popularity of the sport. Basketball is a popular sport in the US and the products are likely popular in the region (Top End Sports, 2014). It is also important to note that the products described above are used in major sporting events such as the world cup, Olympics. The significance attached to the products is the main reason for their choice in this context. The significance of the products by Big 5 sporting goods continues to be popular due to the various activities where the materials are significantly employed. References Big 5 Sporting Goods. (2014). Products and Prices. Retrieved From: < http://www.big5sportinggoods.com/store/>. Brazil. (2014). Brazil Sports. Retrieved from: . Top End Sports. (2014). Sports of the Olympic Games. Retrieved from: Read More