Future internet: On a continuous path for achieving a vision beyond expectations - Case Study Example

Assessment of both internal and external environments of Future Internet al Affiliation Assessment of both internal and external environments of Future Internet Introduction Within any business environment, change is inevitable. However, few organizations embrace change and make relevant adjustments to their business models in search of success. Change, whether positive or negative, results from situations or events referred to as environmental factors. The environmental factors are categorized into either external environmental factors or internal environmental factors.

Change resulting from internal environmental factors arises from within the organization while change from external factors occurs due to situations from outside an organization. With regard to the case study on Future Internet, the discussion evaluates external and internal factors that make Future Internet Company what it is today. External Environment As a leading web solutions company within Dubai, United Arabs Emirate Future Internets external environments are characterized by opportunities and threats and numerous competitors.

As a small company, the scope of external environment analysis comprises general environment, competitors, strategic groups, and the industry. In UAE where Future Internet is headquartered, a great opportunity was presented to the company upon the introduction of the internet and the need by companies to adopt electronic interactions with their customers besides the common use for emails. Based-on the web solutions industry, Future Internet set out to bridge the gap between technology and electronic communication within businesses (Spraggon and Bodolica, 2014, p. 46). Instead of seeking to offer general web solutions to clients, Future Internet sought especially large corporations and government as its major clients while serving smaller businesses as well.

According to Spraggon and Bodolica (2014, p. 56), changes in client demands have seen changes such as evolvement from Cold Fusion to Hypertext Markup Language (HTML) to active Server Pages (ASP.Net) technology. Today, the company’s client’s use Interactive content Management System (ICMS) developed using ASP.Net. The attainment of satisfactory solutions is possible through the use of organizational strategic groups. The strategic groups within the organization are creative team and an IT department.

The IT department comprises of enthusiastic developers who make it possible to provide clients with wide range of web solutions such as online registration system, database solutions, and other web solutions that pay attention to design and utility (Spraggon and Bodolica, 2014, p. 47). These groups facilitate timely collection of data and information that transforms web solutions development and customization to meet customer needs. The company’s competitive advantage comes from creative and unique solutions highly customized to its clients’ needs (Spraggon and Bodolica, 2014, p. 49) and a dynamic market comprising of big corporations and government opened up opportunities for agreements and contracts.

In its general environment, the Future Internet identifies with socio-cultural conditions such as language. In UAE, Arab is the official language and the company offers solutions based on client’s language needs. With web solutions, technological changes are inevitable and Future Internet adopts restructuring to accommodate top-talent in web development and design, and expanded its IT department to assist company clients with online branding. Basically, the company operates under clearly stipulated policies, values, and structure that permit broader flexibility and multiple set of options (Spraggon and Bodolica, 2014, p. 56). Identified opportunities for future growth include outsourcing part of its system in web design with more emphasis on understanding client requirement and perspectives, and reducing time between production and delivery.

Another opportunity is investing in road shipments tracking systems through Global Positioning System Internal Environment Fortunate enough for Future Internet, internal factors are controllable. The main internal factors for the company are business reputation, credit worthiness, image, management structure, and employees. To promote its productivity and reputation, Future Internet uses corporate-level strategy structured around administration and product development to serve its clients. Product development involves creative tea and IT department.

The IT department comprises the highest number of employees since it is solely responsible for satisfying company’s niche strategy. The company’s creative team offers corporate innovation and is responsible for ensuring that the produced goods and services satisfy client’s expectations (Spraggon and Bodolica, 2014, p. 52). Together, all businesses at Future internet work to speed new product development and guarantee on going solution improvements and response to market trends. Additionally, the internal structure at Future internet eliminates unnecessary positions that do not relate directly to the organization’s core functions from idea conception to product development, thus reducing unnecessary costs.

Employee’s motivation is encouraged by the company’s culture that encourages the creative and IT teams to remain innovative by taking each new project as a challenge that compels their capability to provide superior quality solutions within the two weeks (Spraggon and Bodolica, 2014, p. 54). Additionally, the company’s corporate culture involves value for creative flair by constantly welcoming creative novel ideas, and encouraging feedback to facilitate necessary adjustments. Consequently, employees become motivated and manage to deliver projects with utmost perfection.

Additionally, all efforts are rewarded followed by annual salary increase for consistently creative employees. Conclusion The future of Future Internet Company is promising from the review of the internal and external factors of the organization. In its continued route of attaining ‘Vision Beyond Expectations’ Future Internet has a great organizational structure comprising of two strategic groups- creative and IT teams- that work in collaboration to encourage and sustain innovative solutions to satisfy the company clients, meet industry standards, and differentiate it from competitors.

References Spraggon, M., & Bodolica, V. (2014). Managing Organizations in the United Arab Emirates: Dynamic Characteristics and Key Economic Developments. Palgrave: McMillan.