Operational Management Viability - Assignment Example

The paper "Operational Management Viability " is an outstanding example of a management assignment. The needs of customers form the basis of any new business project. This business would cater to the demands of the customers in relation to increasing growth in the bakery product segment. As per the empathy map model, it can be stated that to date many New Zealanders avoided such bakery products majorly due to food allergies. This hidden desire to try bakery products majorly for those who are allergic to it is the prime reason for setting up this bakery business (Ministry of Business, Innovation and Employment, New Zealand, 2013, p.18). In the present scenario customers usually do not prefer to consume such products for which they have a food allergy.

Doctors in recent years have been involved in diagnosing the reasons behind such food allergies. This firm would not only meet the hidden demand of customers but will provide healthy food and services to all customers and this factor will prove to be a point of differentiation in the market place. There are many bakeries that have modified their products such as Morningstar in order to meet the needs of such a specific customer segment (Pampel, 2009, pp. 112-113). The preference for such specialized products may open up an opportunity for this new bakery business.

Market viability The market where Aziz Bakery and Café would operate is in Auckland, New Zealand. This market is considered to be the ideal location for overseas as well as local investment in the food and beverage market segment. New Zealand is considered to be an international leader in relation to food tracing and safety. Auckland is the heart of the region’s wholesaling and food processing industry. There are more than 25 companies operating in the bakery segment of Auckland in the present scenario.

It can be stated that the market is highly saturated for those businesses which plan to enter into this particular food and beverage segment (Kapferer, 2008). Technical viability The customer’s need which has been identified is complex as special dietary requirements need to be maintained by Aziz Bakery so as to meet the demand of target customers. The other players in the market will try to replicate the strategy of the aforesaid company and here lies the viability of the strategy.