Entrepreneurship and Small and Medium-Sized Enterprises - The Internet Coffee Caf - Business Plan Example

Entrepreneurship and SME - Business Plan Contents Company Overview 4 1 Mission 4 2 Vision 4 3 Core Values 4 2. Strategic Analysis 5 2 Objectives 5 2.2 Products and Services 5 3. Industry analysis: Porter’s Five Forces 6 4. Market analysis 7 4.1 Market size 7 4.2 Market trends 7 4.3 Market needs 7 4.4 Market Segmentation 7 4.5 Market Profitability 8 4.6 Internal strengths and weaknesses 8 5. Business Analysis 9 5.1 Business Differentiation 9 5.2 Value Proposition 10 5.3 Competitive advantage 10 5.4 Marketing Strategy 11 6. Sales Strategy 13 6.1 Sales programs 14 7. Operations strategy 14 7.1 Break- Even Analysis 15 7.2 Location and Business Premises 15 7.3 Equipments and other fixed requirements 15 7.4 Operating Processes and Facilities 16 7.5 Supply and Purchase 18 7.6 Inventory or Stock 18 8. Management Strategy 19 8.1 Organizational structure: 19 8.2 Gaps in Team Management 20 8.3 Training and Development 20 Reference List 21 Appendix 22 1. Company Overview The purpose of the current project is to establish a marketing plan for an Internet Coffee Cafe. The Internet Coffee Café will provide affordable and easy access to internet or Wi-Fi while having delicious coffee. The company will aim to exceed the expectations of its customers in terms of differentiated services and conveniences. Apart from providing high quality coffee and coffee products; the company will also offer Wi-Fi services to its customers. The initial plan will include a single coffee shop at a premium location, attracting the target customers. With increasing visibility and brand popularity, the company will expand its business by opening branches. 1.1 Mission The mission of the company is ‘To become a popular hangout place for coffee addicts with a comforting environment, complemented by social connectivity.’ 1.2 Vision The vision of the café will be to create an innovative, unique as well as an upscale atmosphere for the customers that will help in differentiating the café from other regional coffee shops or internet coffee shops. The internet coffee café will be established as a unique community hub providing entertainment and socialization. 1.3 Core Values The core values of the internet coffee cafe are described as follows; Satisfaction of every customer who visits the coffee cafe so that they become a loyal visitor and even spread positive word of mouth. Offer great bakery and coffee items apart from internet and Wi-Fi access to its customers. Maintaining low operating and overhead costs so that affordable pricing strategy can be continued for a long time. The larger core value of the internet coffee café will be to form an environment where individuals and groups with diverse background and interests will come together at a single platform. 2. Strategic Analysis 2.1 Objectives The key objectives of the Internet Coffee Café will be; Increasing the total customer’s volume by more than 40 percent every year. To reach break-even point (profit) within 18 months from the launch of the business. To be chosen as “Best Newly Established Coffee Shop” by regional restaurant guide. 2.2 Products and Services The two major products and services provided by Internet coffee café will be delicious coffee and bakery items and internet services. Food items: The food items will include pizzas, pasta, dry food items, pastries and cakes. Beverages: The beverages will consist of hot and cold beverages. The major selling beverages will be hot coffee with different flavours. Other hot beverages will be hot tea with different various. Cold beverages will include cold coffee of different varieties. Internet services: The internet services offered by the internet coffee café will include complete access to WWW, email, Usenet, FTP as well as other internet applications such as Gopher and Telnet. Customers: The internet coffee café will cater to customers who are coffee enthusiasts, naive internet as well as experienced internet users. It will also cater to travelling professionals and local travellers who wish to open their emails and other media sites. Largely, it will cater to the huge base of students and graduates who are by far the largest internet users. 3. Industry analysis: Porter’s Five Forces The porter’s five forces will help in analyzing the industry competitiveness of Internet Coffee Café. Bargaining power of buyers- High The bargaining power of buyers can be considered as high and they have a lot of choice in terms of coffee, even if the SME is providing unique internet services. Also, the target customers for the above services are young adults with high brand switching attitude and low brand loyalty. Threat of new entrants: High The threat of new entrants is high in this industry. Internet services can be offered by any service firm as the initial investments have decreased substantially. At the same time, capital requirements for setting a low-cost cafe shop is low, attracting a lot of competition in this industry. Due to high competition from new entrants, loss of market share and even failure of the firm is possible. However, Internet Coffee Cafe can reduce new entrant’s threat by increasing its scale of economy and opting for expansion and growth after market saturation. Also, government barriers have reduced significantly for entrepreneurs and new business, attracting more competitors in this industry (Ferrell and Hartline, 2010). Bargaining power of suppliers: High The overall bargaining power of suppliers will be high during the initial stage of business establishment. This will be due to the fact that most of the big suppliers are already in long-term contracts with other competitors. Also, the initial investment made for marketing the brand might force the company to opt for smaller, local suppliers. Threat of substitutes: High The threat of substitutes is high in the coffee market. Numerous coffee substitutes are available including tea, cold coffee, cold drinks and other hot beverages. Also, the most competitive substitutes for internet services are the numerous cyber cafes operating nearby colleges and universities. Rivalry within the industry: High Industry rivalry can be considered as moderate to low. Though there are many big and small coffee shops available in the marketplace, coffee showing offering internet services are rare. As a result, they cater to a slightly different segment of customers temporarily minimising the industry rivalry. 4. Market analysis 4.1 Market size The internet coffee café will be a small but highly attractive unique coffee shop. Initially, the business will be launched as one internet coffee shop. However, when the SME reaches the break-even point, which will be discussed later, the coffee shop will open more branches at other parts of the city. 4.2 Market trends The key market trends suggest that consumers are increasing becoming online and prefer being socially connected most of their time. It was also found out that majority of young customers pay certain sum every day in internet shops. Internet has become an inevitable part of the customer’s lifestyle and they prefer places and spots where they can enjoy the amenities with added internet advantage (David, 2011). 4.3 Market needs There is a rapid growth in terms of online and internet services and online communication and connectedness have become a necessity for majority of the present generations. While internet can be accessed through internet providers, they are limited because of connections. By offering a coffee café with internet facilities, the SME will gain first-mover advantage and potential chances of gaining highest share of the target market. 4.4 Market Segmentation The target customers will be divided into two major categories; Coffee enthusiasts and internet enthusiasts. While the coffee enthusiasts will be provided wide range of coffee variants, internet enthusiasts will be provided free access to internet and related social media services. However, a more specific segmentation will include five major categories; university students and college graduates, office workers, seniors, teenagers and others such as visiting tourists. 4.5 Market Profitability The retail coffee market is growing at an exponential rate. It is one of the most traded commodities across the globe. Almost every economy trades coffee and coffee products. As a result, it can be said that the coffee business will be less risky compared to more complex or less acceptable business ideas. At the same time, the largest consumers of out-of-home coffee are teenagers, young adults and college graduates, who are also big users of internet and online media services. As a result, a combination of 4.6 Internal strengths and weaknesses The major internet strengths and weaknesses Strengths The major strength of the Internet Coffee Cafe is its combination of diversified coffee and food products and internet facilities for its customers. Very few coffee outlets have been offering this facility and as such, this will provide a first-mover advantage to the SME. The food variants will be differentiated as it will cater to people with diversified taste and preference. The location of the Internet Coffee Cafe will be strategically placed near a famous university campus or student libraries, thereby inviting more qualitative and greater footfalls. Weakness Space might be a constraint once the cafe becomes popular among its target customers. Network issues and unavailability of internet during high internet traffic hours might upset customers. 5. Business Analysis 5.1 Business Differentiation Business differentiation will help Internet Coffee Café to sell its services and products while in direct competition with other retail coffee outlets. Business differentiation will also help in positioning the SME’s products and services so that customers can distinguish between the firm and its competitors. Internet Coffee Café will execute business differentiation through the following ways; 1. Convenience: Providing internet facility while sipping coffee is an opportunity which individuals experience only at home. A major differentiating factor for Internet Coffee Café will be by providing the convenience of free internet facilities with the experience of delicious and hot beverages. The internet will also give the customers access to scanning and printing. As the internet coffee café is going to differentiate itself with the internet services, the SME will offer its customers with an innovative and unique environment where they can enjoy their coffee and access free internet facilities. Apart from the above facilities, Internet Coffee Café will also provide home delivery services for its customers. The merchandisers and dry food products will also be sold through online channels. 2. Quality: in this competitive business environment where most of the products and services come with similar features, quality is an important differentiating factor. Internet Coffee Café can create business differentiation by providing qualitative products and services. The SME retail outlet will offer high performing networking services to its customers. At the same time, the hot beverages and food items will be qualitative but affordable. 3. Performance: Performance will be another differentiation factor for the Coffee outlet. The retail outlet will ensure that its operations and management process is smooth and in time. The performance of the coffee outlet will be measured in terms of its average service delivery time, quality of network and services, efficiency of back-end operations, back-ups and contingency plans during emergencies and overall professionalism and expertise by the staffs and managers in the coffee outlet. 5.2 Value Proposition Value Proposition is another effective method to measure and evaluate the business proposition of the company Rating: Scale 1 to 10 (Source: Author’s Creation) 5.3 Competitive advantage Competition for the internet coffee shop can be divided into two broad categories, pure coffee shops and online and internet service cafes. While pure coffee shops will give competition in terms coffee products and other bakeries, indirect competition will come from internet service providers, especially those located near the coffee café. Also, the number of coffee cafes providing internet services is expected to grow in future, intensifying the competition for the MNC. The internet Coffee Café can achieve competitive advantage through the following factors; 1. Unique offerings: The SME’s unique offer combining diversified coffee products with free internet services is unique with very few coffee outlets providing such services. As a result, this combination has provided a competitive edge to the coffee shop. 2. Customer service: Another area which provides competitive edge to the Internet Coffee Café is its excellent servicing abilities. The SMEs will hire expert and highly dedicated professionals with the objective of providing desirable service to its customers. With the help of advanced technology, the coffee shop with deliver quick services, both at the outlet and during home delivery services. 3. Operational efficiency: Though the coffee show will be a new establishment, it will make sure that it does not suffer due to supplier or distributor shortage. As such, the company will undertake long term contractual agreements with best known suppliers and distributors across time. The company will follow strict deadlines in terms of inventory management and stock keeping, so that the gap between demand and supply is minimized. 5.4 Marketing Strategy The Internet Coffee Café have positioned itself as a unique coffee house providing quick and un-interruptive internet services to its customers. The coffee and other hot beverages served will be qualitative and the drinks will be offered with competitive pricing. As the total number of coffee shops is already high and the probability of new coffee shops with internet facilities is substantial, it is crucial for the Internet Coffee Café to implement a strategic marketing plan in order to gain customer’s attention and loyalty. The marketing strategy for the coffee shop can be explained below; 1. Pricing Strategy The Internet Coffee Café will base the prices of its coffee as well as specialty drinks according to analysis of retail profitability. Determining direct competitor in terms of internet service will be difficult as no coffee shop is opened within that particular market segment. In order to determine the pricing services for the internet services, the cost incurred by other internet service providers will be determined. This will provide a fair understanding of the average internet costs and according the changes will be fixed for the customers. The pricing of coffee and other drinks will depend on the cost of raw materials and other operational costs. Food items will be categorized into two groups; premium pricing and competitive pricing. 2. Placement and Distribution strategy The coffee house will be strategically placed near famous university so that young customers find it convenient. The coffee shop will also attract other staff members of the university, customers from surrounding areas as well as other associated places such as colleges, shopping centres and parks nearby the coffee shop. As the coffee shop will also distribute its merchandisers through online selling, it is establish contract with the local courier and distributing agent for quick and effective service delivery. 3. Promotion Strategy The coffee shop’s long range objective is to achieve visibility and recognition so that it can leverage its brand name and gain market share before the arrival of similar competitors in the market place. The promotion strategy will be the initial stage where the company will generate interest and attention from potential customers. The SME can raise public relation activities such as investing 1000 dollars every month for one year so as to generate required awareness of the product and services offered. This can be implemented by inserting information reviews and product and service information brochures at the university centres. Also, initiating school fundraising activities will also enhance the Coffee shop’s overall publicity. Apart from the above promotional strategy, the coffee shop will also include a marketing program with action plan and budget. Outdoor Advertisement Billboards will be placed across strategic traffic areas where the target customers visit regularly. These will include universities, shopping and restaurant joints, college hangout areas, shopping streets, libraries. Advertisements will also be done on specific public transports such as buses and underground metros. Radio Advertising: Radio advertisements will include announcements and frequent brand recognition by the radio jockeys. Radio advertisements will be a crucial communication medium as majority of the target customers are radio enthusiasts are glued to radio most of their time. Apart from utilising radio advertisements for announcing special offers and discounts, the company will also include unique radio activities such as live feedback from the customers regarding the service and offerings of the Internet Coffee Cafe. Print Media: Print media will be an effective communication platform for generating awareness and attention among youths. The Internet Coffee Cafe will place its advertisements in popular youth magazines. Bold and attractive colours will be used for targeting young consumers and enhancing brand recall. Press Releases: Regular press releases will be an effective communication channel wherein the company can promote itself based on the social and CSR activities done by the coffee outlet. In order to receive continuous and uninterrupted support from its investors and larger communities, it is critical for the company to engage in environmental and community improvement activities such as child right’s activities, greenhouse gas reduction, pollution control as well as waste management. Press releases will also give important information to the media, investors and consumers regarding the changes and modifications occurring in the SME. Social Media: Social media is one of the most important and critical communication tools for interacting and targeting the youth. Furthermore, as the business differentiation will be established based on internet services, social media is all the more important promotional and advertisement channel for the Internet Coffee Cafe. It is also one of the most frequently used media channel for promoting brands. The internet coffee cafe can increase its overall brand awareness through various media activities. These can include viral marketing, online campaigning, open feedback and forums, offering freebies such as free coffee or internet through online channels and handling online queries and complaints (Chaffey, 2009). Promotional logos and company information displayed in popular social media sites such as Facebook will increase interest among young consumers and will also help in increasing web-traffic. 6. Sales Strategy Sales promotion can be considered as among earliest yet most efficient promotional strategy for achieving quick results (Haberberg and Rieple, 2008). Sales transactions will be monitored and controlled by the head of the particular department and will report to the sales head. As it will be network and IT oriented firm, computer literacy will be crucial for its employees as well as managers. These trained professionals will handle sales transactions. Employees who do not posses minimum computer requirements are trained specifically by the IT employees and technicians. The company has also employed other technicians to improve its customer experience. The client base will be built by using fliers, banners, postcards as well as other unique advertising channels, utilising referrals from customers, cross-promotional programs with similar business across communities. The SME will also implement customer retention activities such as punch cards for drinking, freebies on particular purchased and membership cards so that consumers are coming again as well as increasing their budget at the coffee shop. 6.1 Sales programs Sales programs will run for alternate three months with a two months gap in between. The objective of the initial sales strategy is to increase attention and recognition among the target customers. After these customers have visited the shop, communication programs aiming to increase brand loyalty and customer retention will be implemented. The major sales programs to be implemented are as follows; Internet Coupons: Internet Coupons will be distributed at a certain price to the customers visiting the internet coffee cafe. These customers will then receive specials and discounts on their internet usage at the cafe, for a particular period. This strategy will be useful to attract more customers. Directly Mailing: The Internet Coffee Cafe will periodically distribute special gifts to its customers. This promotional sales strategy will be helpful before launching the business in the market. 7. Operations strategy While the above described strategic planning will help in providing direction, goals and vision for the new business, operational strategy will help in translating the strategies and action plans into everyday activities in order to reach the outcomes as outlined by strategic goals (Drejer, 2002). The operational strategy will include assessment of human capital, financial requirements, risk assessment as well as estimation of projected lifespan, sustainability of the firm and an effective exit strategy. 7.1 Break- Even Analysis According to the break-even analysis chart above, the Internet Coffee Cafe will reach break-even during the first month on the second quarter of second year. Therefore, the overall business will become profitable from the mid of its second year in the market. 7.2 Location and Business Premises The only facility used by the business at present will be the Internet Coffee Cafe. The local will be nearby university campus in order to attract students and young graduates. In future, the business might acquire multiple operating premises for backward integration and reducing operational costs. 7.3 Equipments and other fixed requirements A detailed list of the equipments required for establishing the business are as follows; Description of Equipment/ Item Number required Cost and financing Maintenance and ongoing costs Quality coffee machines 3 Purchase price inclusive Under warranty Commercial kitchen Equipments 1 Set Purchase price inclusive Yearly maintenance check Cupboards and benches, drains/sinks Multiple Purchase price inclusive Replacement when required Furniture - Chairs, sofas and tables 50 chairs 15 tables 5 Sofas Purchase price inclusive Replacement when required Signs 3 Purchase price inclusive Replacements every 6 months as promotional tactic Cutlery, Crockery and Linen 80 settings Purchase price inclusive Replacement when required POS Equipments (computer, internet software) 1 of each Purchase price inclusive Warranty Internet servicing equipments 1 Set Purchase price inclusive Warranty 7.4 Operating Processes and Facilities In the table below, the various current as well as planned operational levels and expected standards have been described. Detail Current Standard/ Operation Level Meeting Industry Standard Planned Operation or Standard Level Meeting Industry Standard Cafe capacity Seating for 50 at once. Yes 60 plus, and might required to increase floor size Yes Scheduling (sequences, operation and timing) Current operations and schedules are working well. Yes Economical and Efficient Yes Tooling and Equipment Requirements Sufficient as per present needs Yes Regular maintenance and replacement Yes Business premises layout Premises strategically designed and excellent lay out Yes Review of layout and design as per additional space requirements Yes Material Requirements Readily available goods and products at affordable and reasonable prices Yes No change at present Yes Location Excellent Yes Might expand into new areas Yes Quality Controls Established Quality Audit system Yes continuous improvement of the auditing system industry requirements are satisfied 7.5 Supply and Purchase Internet Coffee Cafe will contact all suppliers and will negotiate supply arrangements with the most profitable suppliers. At this initial stage of business establishment, most of the contacts will be short-term. However, few of the big supplier selection will be based on long-term contracts. The business will use a combination of local and outskirts suppliers for cheap as well as qualitative supplies. 7.6 Inventory or Stock It is mandatory for the business to store its inventories on site. Fresh raw materials like vegetables and freshly baked products will be purchased on a daily basis in order to ensure quality of the products. Further, it will be ensured that products come in vacuum and sealed cartons or bags. Meat and meat products will be purchased in packs that are vacuum sealed. All the fresh products will be stored in exclusive commercial refrigerator. Items such as packages and canned products and coffee beans will be placed in storage cupboards. Entire stock turnover period is expected to be one week. 8. Management Strategy Being a SME, the Internet Coffee Café will be a relatively flat firm. Management overheads will be kept lowest and only necessary positions will be created. Senior managers will handle all the decision making process and the firm will not adopt any heavy organizational hierarchy which might complicate the organizational structure further. 8.1 Organizational structure: The management team will be lead by the Chief Executive Officer who will also service as the Director of the firm. Under the CEO, five department heads will be recruited for marketing and IT, sales, services and operations, human resource and financial departments. Under each department, various managers and juniors will be appointed. Most the higher management members will be selected through referrals and personal contacts of the CEO. At the same time, managers and junior workers will be recruited by posting requirements in various recruitment websites. Organisational Chart 8.2 Gaps in Team Management The top management has realized that after the successful establishment of the internet coffee shop, there will be requirements for multiple quality management teams in order to maintain the high service quality. Also, the SME will have to ensure that its market share keeps on increasing at a steady rate, even after competition has entered the market. For this, the company has decided that it will keep a share of profits each year on future human resource budgets. 8.3 Training and Development Training and Development forms an important part of the service industry. As the business goal is to achieve the mission, vision and value propositions, it is important to communicate these goals to the employees and managers recruited. Therefore, new recruits will undergo on-the-job training, majorly through senior managers of their respective departments. Other training activities will include technical training, IT training, communication training and personality training. Reference List Chaffey, D., 2009. E-Business and e-Commerce Management: Strategy, implementation, and & practice. Harlow: Financial Times/Prentice Hall.  David, F., 2011. Strategic management: Cases and concepts (13th ed.). Florence, South Carolina: Pearson. Drejer, A., 2002. Strategic management and core competencies: Theory and application. Connecticut: Greenwood Publishing Group. Ferrell, O. C., and Hartline, M. D., 2010. Marketing strategy. 5th ed. Connecticut: Cengage Learning. Haberberg, A. and Rieple, A., 2008. Strategic Management. Oxford University Press, New York. Appendix Table 1: Financial Budget for two years Company Name: Internet Coffee Café START-UP FINANCIAL BUDGET   Year 1     Year 2 Monthly Expenses Projected Yearly Expenses (In dollars) Capital needed for Business Launch Percentage of total Projected Yearly Expenses (In dollars) Percentage of total Owner/Managers Salary 96,000 96,000 8.2 100000 31.2 Other wages and salaries 64,000 64,000 6 75000 23.4 Lease/rent 26,400 26,400 3 30000 9.4 Promotion and Advertising 12,000 12,000 1 30000 9.4 Supplies 36,000 36,000 3 45000 14 Telephone bills 3,600 3,600 0.01 5000 1.6 Other Utilities (Gas, electricity) 6,000 6,000 0.01 10000 3.1 Consumables 3,600 3,600 0.01 5000 1.6 Interest 5,000 5,000 0.01 7000 2.1 Maintenance costs 2,400 2,400 0.01 5000 1.5 Professional and Legal Costs 2,500 2,500 0.01 5000 1.5 Miscellaneous 2,000 2,000 0.01 4000 1.2 Sub total 259,500 259,500 21.27   321,000 100 Fixed/one-time costs Equipment and fixtures 600,000 52 Fit out 15,000 1.2 Installation charges 10,000 0.01 Starting Inventory 36,000 3.1 Utility Deposits 4,800 0.01 Licence, permits and registrations 32,000 3 Cash 60,000 5.1 Others (Advance for rent, goodwill, insurance) 140,000 13 Sub total   897,800 78       TOTAL ESTIMATED CAPITAL 259,500 1,157,300 100   321,000 100 Table 2: Sales Forecast (Year 1) Sales Forecast         YEAR 1                 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Unit Sales   Coffee (Average) 300 450 685 755 974 1011 1200 1354 1400 1200 1250 1350 Speciality Drinks (Average) 150 155 234 266 300 250 390 420 500 600 690 800 Email Memberships 200 350 430 547 588 654 675 690 750 768 790 850 Hourly fees for Internet 1050 1500 2010 2600 3100 3800 4600 5000 5200 5500 5900 6500 Bakes Food products (Average) 900 1500 2000 2600 3100 3300 3500 3750 4000 4200 4300 4500 TOTAL UNIT SALES 2600 3955 5359 6768 8062 9015 10365 11214 11850 12268 12930 14000     Unit Prices (In dollars)   Coffee (Average) $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 Speciality Drinks (Average) $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 Email Memberships $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 Hourly fees for Internet $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 $3.50 Bakes Food products (Average) $12 $12 $12 $12 $12 $12 $12 $12 $12 $12 $12 $12     Total Sales   Coffee (Average) $3,000 $4,500 $6,850 $7,550.00 $9,740.00 $10,110.00 $12,000.00 $13,540 $14,000 $12,000 $12,500 $13,500 Speciality Drinks (Average) $2,250 $2,325 $3,510 $3,990.00 $4,500.00 $3,750.00 $5,850.00 $6,300 $7,500 $9,000 $10,350 $12,000 Email Memberships $3,000 $5,250 $6,450 $8,205.00 $8,820.00 $9,810.00 $10,125.00 $10,350 $11,250 $11,520 $11,850 $12,750 Hourly fees for Internet $3,675 $5,250 $7,035 $9,100.00 $10,850.00 $13,300.00 $16,100.00 $17,500 $18,200 $19,250 $20,650 $22,750 Bakes Food products (Average) $10,800 $18,000 $24,000 $31,200.00 $37,200.00 $39,600.00 $42,000.00 $45,000 $48,000 $50,400 $51,600 $54,000     Total sales (Monthly) $22,725 $35,325 $47,845 $60,045 $71,110 $76,570 $86,075 $92,690 $98,950 $102,170 $106,950 $115,000 Table 3: Sales Forecast (Year 3) Sales Forecast         YEAR 2                 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Unit Sales   Coffee (Average) 500 100 1300 2000 2400 2900 3600 4000 4700 5100 5800 6500 Specialty Drinks (Average) 250 350 450 540 600 700 810 900 1500 2100 2500 3000 Email Memberships 400 450 560 670 765 875 975 1050 1200 1350 1500 1650 Hourly fees for Internet 1200 1300 2050 2700 3555 4010 4500 5000 5500 6000 6500 7000 Bakes Food products (Average) 1000 1600 2100 2700 3200 3500 3700 4000 4300 4700 5200 5700 TOTAL UNIT SALES 3350 3800 6460 8610 10520 11985 13585 14950 17200 19250 21500 23850                           Unit Prices (In dollars)   Coffee (Average) $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 Specialty Drinks (Average) $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 Email Memberships $17 $17 $17 $17 $17 $17 $17 $17 $17 $17 $17 $17 Hourly fees for Internet $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 Bakes Food products (Average) $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15 $15     Total Sales   Coffee (Average) $5,000 $1,000 $13,000 $20,000 $24,000 $29,000 $36,000 $40,000 $47,000 $51,000 $58,000 $65,000 Specialty Drinks (Average) $3,750 $5,250 $6,750 $8,100 $9,000 $10,500 $12,150 $13,500 $22,500 $31,500 $37,500 $45,000 Email Memberships $6,800 $7,650 $9,520 $11,390 $13,005 $14,875 $16,575 $17,850 $20,400 $22,950 $25,500 $28,050 Hourly fees for Internet $6,000 $6,500 $10,250 $13,500 $17,775 $20,050 $22,500 $25,000 $27,500 $30,000 $32,500 $35,000 Bakes Food products (Average) $15,000 $24,000 $31,500 $40,500 $48,000 $52,500 $55,500 $60,000 $64,500 $70,500 $78,000 $85,500     Total sales (Monthly) $36,550 $44,400 $71,020 $93,490 $111,780 $126,925 $142,725 $156,350 $181,900 $205,950 $231,500 $258,550 Read More