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Event Management: Australian Rules Football - Book Report/Review Example

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In the paper “Event Management: Australian Rules Football” the author provides a brilliant case study to analyze various management fundamentals. By analyzing one such sporting event, this report will detail to the reader the nature of planned events and the management principles…
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Extract of sample "Event Management: Australian Rules Football"

Download file to see previous pages Visitors to sporting events are generally passionate about the squad that they support.  In addition, during the season, weekly matches are looking forward to eagerly as an outlet to escape the normal routines of life and be transformed into an atmosphere where individuals from all walks of life can come together in a mutual event designed to be high energy and exciting.  While Australian Rules Football matches are certain spectacles of entertainment, the primary function of the event itself is socialization.  Individual spectators come together at the event, usually in groups of supporters for one team or the another, in a spirit of revelry.  Through being entertained, fans can be seen supporting their respective squads, catching up one with one another, and generally catching up on social happenings that each has been involved in since the last match attended.  At this particular event, fans were seen congregating before the match itself.  In essence, the match was just one of a series of events happening, culminating in the game itself.  Before the ball dropped, individuals roamed the Oval grounds, participating in a variety of events designed to captivate the thousands that had attended.  Some played games, other drank in the variety of bars surrounding the pitch, and many meals were consumed in a community type atmosphere designed to be social in nature.  This event concept works for sporting events as individuals are typically passionate about their particular squad, and it is the one event through the week that brings many individuals together in a setting that they all enjoy and can develop a camaraderie not typically experienced in other types of events (Getz & McConnell, 2011). ...Download file to see next pagesRead More
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