Supply Chain Management in Jaguar Land Rover - Case Study Example

The decision-making process is outlined by the reasons for choosing North America as the entry market, an evaluation of the business opportunities for JLR in North America, the choice of entry mode, and prospects of the automobile industry in the country. Supply chain management explains how the quality and effectiveness of the supply chain of JLR can be improved. The use of electronic commerce for improving the relations of JLR with both the suppliers and the customers concerning B2B and B2C electronic commerce is explained.

The report concluded with suitable recommendations for the entry of JLR in the North American market. Introduction Jaguar Land Rover headquartered in the United Kingdom is a multinational British automotive company. The Ford Motor Company 2002 was the first to unite the Land Rover business and the Jaguar cars. In 1989 Ford acquired Jaguar cars and in the year 2000, the company acquired Land Rover from BMW. In 2008 Tata motors one of the largest vehicle manufacturers in India acquired the Land Rover business and Jaguar cars from Ford and established the Jaguar Land Rover company.

The company sells its products under the Land Rover and Jaguar marques. The current Jaguar products of the company are Jaguar XF which is an executive car, Jaguar XJ which is a luxury car, the grand tourer which is Jaguar XK, and Jaguar F-type which is a sports car. The current Land Rover products are Land Rover Freelander, Defender, Evoque, Discovery, Sport, and Range Rover. The Jaguar Land Rover Company has six major facilities in vehicle assembly, R&D, and manufacturing, amongst which one is in India and the other five is in the UK.

Jaguar Land Rover has been well known for its stylish designs and wide range of products. 

Innovative models are the key drivers of the business operations of the company. However, the company has gone through a downfall where there was a decline in sales but the present scenario depicts the company has invested a lump sum amount in their R&D facilities to deliver the best of products to the market. The company even aims to expand its operations to North America. The reason behind the expansion is that there has an opportunity to analyze the targeted market towards the brand.