MacDonalds Fast Foods Restaurant vs Lloyd Pharmacy in London - Case Study Example

Business Management MacDonald’s fast foods restaurant Vs Lloyd pharmacy in London Purpose A pharmacist operates Lloyd pharmacy. The pharmacist must be a healthcare expert on pharmaceutical medicine and his role is fighting infections and improving the physical condition of a patient. In contrary, MacDonald’s fast foods is a place where one eats either chicken, French fries, breakfast items, milkshakes, soft drinks, cheeseburgers, desserts, hamburgers pays for it. In return to obesity trends in the Western nations and in the face of disapproval over robustness of its products, MacDonald’s has tailored its menu to take in alternatives regarded as healthier that include wraps, salads and fruits. Ownership types Lloyd pharmacy is owned by a pharmacist who has a registration certificate as per the state laws. These State requirements are disapproved always by large business selling ventures, and the concern has been raised in the perspective of Hilmer Competition Reforms. They oblige each state to spot and do away with any legislative fundamentals which are not competitive except public opinions that are of advantage. The presented structure of pharmacy possession takes care of: accountability and liability by those who own pharmacies– through the State along with Territory Pharmacy Acts, quality utilization of drugs, value-added key health care services for instance, management of asthma and diabetes, management of wound care, management of medication, allocation of public health teaching and material for information, methadone and exchange of needle programs (Kayne, 2005). Conversely, at MacDonald’s it is either a franchisee, the firm itself or a partner who operates it. MacDonald’s corporation obtains their revenues from rent, fees paid by the franchisees plus company-operated restaurants and sovereigns. The UK business mode is diverse since fewer than 30 % of restaurants are under contract, with mainstream under the company ownership (Ahuja, 2012). Organizational Structure In Lloyd Pharmacy, the pharmacist, clerk and technician form the central part of the pharmacy team. Those who prescribe, nurses, and other health care employees are part of the extensive pharmacy team. The Lloyd pharmacy team shares a general objective, to offer good medical care to those who are sick. Every member has specific duties to achieve, but each share some tasks with other members of the team. Each of them rely on others to do their work; being aware of members of team’s distinctive function regarding one’s own will help in doing ones work in a well-organized and satisfying way. As a pharmacy clerk, one has a significant involvement to make to the team. In the contrary, at The MacDonald’s there are two structures, the senior management and the restaurant side. The senor restaurant include the general manager, assistant manager, shift running manager, floor manager, staff training crew and crew members. The general manager is answerable for the everyday function of the MacDonald’s fast food restaurant together with employing, instructing and supervising the employees, ensuring that the restaurant remains in proper working situation and guarantee that things run efficiently when the restaurant is open. They also do the totaling up the daily receipts, ensuring that the restaurant abide by all legal prerequisites and communicating with the General Manager. The assistant managers’ duty is to assist the general manager. The Shift Running Manager’s main task is to organize and control the way the staff work in shifts. The Staff Training Crew’s main task is to take charge of all trainings within the premise. Whereas Crew Members work all the way through the Crew Development Programme and this is McDonald’s standard training system. They get trainings both on and off the floor by use of a combination of shoulder-to-shoulder training and self learning. Responsibilities At Lloyd pharmacy, vending pharmacists offer counseling patients, respond to their questions, give information on over the counter medicine, and make medicine recommendations, offer advice medical tools and home health-care provisions and absolute insurance structures and other formalities. The pharmacists sell non-health associated products and also appoint and administer other staff. At Lloyd pharmacy, a number of public pharmacists offer particular services for instance assisting those suffering from diabetes, asthma, smoking close, or high blood pressure. The pharmacists counsel medical personnel on choice of medicine, make hygienic clarifications, procure medical provisions, offer counseling services to patients on usage of drugs and assess drug use examples and results. They are also in charge of evaluating, preparing, and checking drug analysis for patients. Those who contribute in home healthcare are in charge of checking drug routines and preparation of infusions and other medicine for home use. They are also in charge of knowing how their patients control their prescription; then examine this division searching for troubles. They verify and employ answers for the problems and check the results. Pharmacists are also liable for dispensing drugs and provision of information about them. They are also responsible for the precision of every instruction. They allocate responsibilities and manage their results. Lastly, they are responsible for sustaining patient medication report so as to give advice to doctors on recommending new prescription. On the other hand, at MacDonald’s, the general manager is answerable for the everyday function of the business, together with employing, instructing and supervising the employees, ensuring that the restaurant is sustained in proper working situation and guarantee that things run efficiently when the restaurant is open. They also do the totaling up the daily receipts, ensuring that the restaurant abide by all legal prerequisites and communicating with the General Manager. Assistant managers assist General Managers in performing their duties (Mill, 2001). At the operations stage, restaurant functions fall into two areas: back of house and front of house. The front-of-house staff is accountable for the restaurant’s dining locale, plus creating service, waiting on consumers and cooperating with the kitchen employees. They both are accountable for the drink and bar region. They both report to the restaurant’s general manager. They at some time, also perform preparation operations. The chief chef at MacDonald’s is accountable for back-of-house processes. This comprises employing and instructing kitchen workers, making menu stuff, sourcing and buying foods and assisting in deciding the cost the restaurant should put on its food. In case of any problem, the chief chef consults the General Manager (Mill, 2001). Stakeholders At Lloyd pharmacy, there are four main stakeholders in the pharmacy profit delivery course: physician who is the service provider, the owner, patient and the pharmacy provider set-up as in Trompeter (2011) while those of MacDonald’s include students from the nearby colleges or universities, the families from around, those in need of a healthy diet, and the restaurant staff (Canizares, & Berger, 2000). Stakeholders’ objective The most general objective of the Lloyd pharmacy is to move away from their traditional responsibility of merely dispensing drugs and handle patients more straight and on a more individual level. They endeavor to be a basis of suggestion on drugs for both heath-care experts and patients. They also are devoted to provide personalized services to patients. Such services comprise consultation and providing more comprehensible information about the side effects of the drugs that the patient gets. Whereas, MacDonald’s main objective is to create the representation of enjoyable and healthy food and this will be a responsibility of the chefs, and service staff exercising strict hygiene standards, quality production and presenting of their meals. Prepare a service that considers both the take away pickers together with those eating from the restaurant. Make it possible for them through telephone or fax. Consider timing suitable for the operation of the restaurant hence convenience to the daily customers. Offer Employee Training in their definite operational tasks as well as in philosophy and applications of their conception and instructions on better and healthy feeding. MacDonald’s also aims at giving all people including the disable satisfactory customer service. In order to meet the responsibilities and objectives successfully, the Lloyd pharmacy team aims at putting itself in a position that it wins the consumers trust. They do this by exposing a qualified image where all workers put on uniforms, and the store is in order. They also offer high-quality customer service where employees give customers a warm reception. The Lloyd pharmacy team also organizes professional communication facilities hence portraying a good image of the pharmacy. Also position themselves as professionals by putting banners, brochure and flyers and also distributing them to the people. Lastly, they offer home delivery services since this is convenient for its consumers. On the other hand, for success in meeting the responsibilities and stakeholder objectives, MacDonald’s fast foods puts into stressing on extensive research for quality and integrity of the restaurants products. They do this constantly testing the standards of freshness and purity. They also handle the costs and inventory control by use of computers and the management monitors it regularly. In addition, they insist on preparing the food within the premises, and the kitchen’s design is for high standards of sanitary and cleaning done daily and this makes it a real competitor in the United Kingdom and even worldwide. MacDonald’s team prepares food in advance for both take- away, and those eating from the premises and stocked so that no one misses and they get food on time. This has helped a lot since they rarely miss customers. MacDonald’s is working on all their shift managers be trained on disability awareness part of their residential management lessons. This is mainly to help teach them on how best to serve customers with disabilities. MacDonald’s fast foods aim at providing mainly on menus that are healthy, low-fat cooking and this has attracted them so many customers. Pricing and output decisions in relation to the current market structures MacDonald’s promote their food towards individuals who are hard working, those who prefer driving fast enough to the restaurant and pick what they want in order to keep their fast pace way of living. They provide cheap price for their fast foods with regard to the size of the servings and the drinks. MacDonald’s combo is different in all their premises. In the restaurants located near a shopping mall or a road, the prices are made higher compared to those regions occupied by people with low incomes therefore, segmenting customers by the places they are located. This is an effective market segmentation since it is hard for the consumers an area of low income to have lunch visits to an area that is a high end and vice versa (Pradhan, 2007). On the other hand, for the Lloyd pharmacies if the price is flexible, the total returns increases whereas if it is not flexible, the total returns decrease. Lloyd Pharmacy then follows other pharmacies price decrease since they do not want to lose the market share. The consequence of the competitor’s price reduction will be a decline in the demand for the product. If the pharmacy is going to wind up with an inelastic demand curve, then it is not meaningful lowering the price (Rockville, 2000). As we can see there is an increase in prices for both food and oil. Rapid expansion in large markets that are coming up has led to an increase in demand at a time where there have been constraints, for instance, because of wars, and overexploitation of the mines oil is much expensive and therefore, it depends with where the oil comes from to determine the price of food. There is a food shortage due to the fast growing population and farmers are increasing the price for the yield due to the demand and restaurant owners are not an exception (Sloman, 2008). On the other hand, on account of the declining fees for dispensing, pharmacists are trying to raise the volume of prescription; automatic drug dispensing will be executed and this will elevate the demand for pharmacy technicians and assistants. As a result of the rising number of chain medicine stores, the requirement of community pharmacies is declining; consequently vending pharmacies are probable to have faster than standard employment increased. Innovative prospects for pharmacists are rising speedily; such chances are present in controlled care organizations, research, management of disease, and pharmacoeconomics. The responsibility of the dispensing pharmacist is in most risk. Owing to automatic filling and the usage of pharmacy technicians these pharmacy employments are becoming outdated. In conclusion, the cultural environment shapes the MacDonald’s fast foods restaurant in many ways. First and foremost, they have a good product strategy known as Happy Meal that aims at providing kids with their favorites like small chicken nuggets and French fries together with a small toy. They have also made it available on print ads and on TV commercials whereby the kids are shown having some enjoyable time within the premise location. They also have come up with kid playing zones where children play and bond with others under the supervision from their parents. In this way, the restaurant is making sure that kids insist on visiting the restaurant for meals or to just go play, and they earn so much from this. MacDonald’s also serve college students and therefore, have come up with a strategy that enables them provide affordable meals to the students and even the people working there. They price them according to the size of the servings and the drinks and this encourages students from all background to buy from them as they are highly considered. MacDonald’s fast foods restaurant also has it in mind that their customers. Come from different religion and this influences the business directly. Different religions have their values and policies and guidelines in which they forfeit to use or eat a number of foods. For example, Hindus do not take beef products, MacDonald’s consider this a lot. In their menus, they include Indian meals too. They also teach the consumer towards their food more willingly than India’s customary food and this has been an advantage to the restaurant (Baron, 2000). References Ahuja, M. (2012). The alpha masters: Unlocking the genius of the worlds top hedge funds. Hoboken, N.J: John Wiley. Baron, D. P. (2000). Business and its environment (3rd ed.). Upper Saddle River, N.J.: Prentice Hall. Canizares, S., & Berger, S. (2000). Restaurant. New York: Scholastic. Generali, J. A., & Berger, C. A. (2006). Pharmacy (13th ed.). New York: McGraw-Hill Medical Pub. Division. Kayne, S. B. (2005). Pharmacy business management. London: Pharmaceutical Press. Mill, R. C. (2001). Restaurant management: customers, operations, and employees (2nd ed.) Upper Saddle River, NJ: Prentice Hall. Palmatier, G. E., & Crum, C. (2003). Enterprise sales and operations planning synchronizing demand, supply and resources for peak performance. Boca Raton, Fla.: J. Ross Pub. Pradhan, S. (2007). Retailing management: Text and cases. New Delhi: Tata McGraw-Hill. Sloman, J. (2008). Economics and the business environment (2nd ed.). Harlow: Financial Times Prentice Hall. The pharmacist workforce a study of the supply and demand for pharmacists. (2000). Rockville, Md.: Dept. of Health and Human Services, Health Resources and Services Trompeter, E. (2011). Specialty pharmacy: stakeholders, strategies, and markets (5th Ed.) Washington, DC: Atlantic Information Services. Read More