Procter and Gamble Analysis - Assignment Example

Number BRAPS Task Find a relevant job you could apply for, and research the background of this organisation and the business sector in which they operate. The organization that has been selected for the application of a job is Procter and Gamble and the job vacancy available in this organization is as follows: Supply Network Operations: Customer Service, Planning, Logistics & Distribution - Entry Management Positions in UK/Ireland 2011/2012 (m/f) Work Locations: United Kingdom, Ireland. William Procter and James Gamble are the founders of the organization Procter and Gamble. Initially they were running the business of soaps and candles. In the period of 1880, the company started to work upon a new product called Ivory, soap that floats. On a gradual basis, the company started expanding their business and opened factories in other parts of USA (P&G Company). The purpose of Procter and Gamble is to provide high quality products and services to their consumer that proves to be of high value and also helps to change the lives of the consumers’ ion a better way. The expectations from the customer are that they will buy the products and allow P & G to earn profits and this way a prosperous community can be formed. P&G considers developing new leaders as a responsibility by every leader working in the firm. The approach that P & G follows is “Build from Within” strategy that is to build leaders from within the workforce of the organization. P & G serves around 4.2 billion customers everyday (P&G Company). The core strengths of Procter and Gamble is that they understand the needs of the consumer, they work on innovative products for consumers, they have a scale advantage by operating one company across all business markets, they work upon building strong brands rather than just products, and lastly their core strength is to reach the retail markets at the right time for the consumers (P & G Core Strengths). Procter and Gamble has 50 brands that have attained that have attained leadership brand status at the international level. Twenty four out of these 50 brands has the record of generating around 1 billion dollars in the annual sales for P & G (P & G Brands). The business sector that P & G caters towards is providing consumer packaged products in the USA as well as in the International market. The product portfolio of P&G includes, household care products and beauty and grooming care products. Procter and Gamble caters 180 countries at the worldwide level. Products are sold in the countries through operation in retail stores, this may include the various grocery stores, drug stores, salons and other such types of retail outlets where there is the potential of consumers buying household and beauty care products (P & G Purpose and People). The top competitors of Procter and Gamble are Unilever, Kimberly Clark, and Johnson and Johnson. Procter and Gamble has to compete with all the market players to make their mark in the consumer market and increase their market share. The competition is tough but Procter and Gamble has competitive employees that work towards achieving all the targets for the organization. The latest news of Procter and Gamble is that they have updated their guidance in the healthcare sector and joint ventures; they are looking forward to restructure their plans for the transactions of Pringles (PG.com News Release). P&G employs around more than 106,000 people at a global level in all the other countries. P&G is one of the world’s biggest advertisers of products as well (Procter and Gamble). P&G has shifted its culture from a slow-moving, conservative style firm to a dynamic and fast moving organization that has also embedded in its culture of being internet savvy. P&G has concentrated on making decisions faster and also work towards aiming for aggressive goals. The organizational culture has faced changes in the systems and procedures of Procter and Gamble (Procter and Gamble). Task 2: Develop a competence matrix, with at least 8 competences listed. Competence (skill) Situation/Action/Reflection Evidence Relationship Building I have attended workshops that required actual implementation of building relationship with customers. It was a 3 month task and I actually was able to build strong relationships with customers for the brand. Energy and Passion I am a people’s oriented person and have planned events for college annual dinner. My professors have written about my energy and passion in the recommendation letters. Organizational Commitment During internship, I ensured all tasks assigned were done to perfection without any loopholes. The supervisor at the bank where I interned has given my recommendation to the top management of being committed with work. Written Communication I have written business essays for international competitions taking place. My essays have been published online on different websites. Developing Others I have helped my friends in giving good presentations in front of an audience Have received a certificate on attending the session on presentation skills. Initiative During the job interview session, in the group interviews I used to initiate as soon as the answer was required. I college events, I initiate on giving suggestions and ideas and also contact the sources from where the work can be done. Self Confidence My parents have built the element of self confidence in me by allowing me to take decisions and also motivate me in all walks of my life. I believe in myself and therefore have taken crucial decisions of my life such as moving to another city for further education and job purposes. Analytical Thinking I think before reacting and always try to be optimistic in life. I believe in the phrase that every problem has a solution if one can think in a critical manner. I watch movies that involve logical thinking to figure out solutions and apply them in case studies discussed during lecture sessions. Task 3: Skills Based CV NAME Personal Details Contact Address: Contact Number: Email Address: Profile I am a people’s oriented person and have plans to integrate new marketing ideas at work so that it can add value to the organization where I plan to work. Key Skills Communication: Have good face to face communication skills. Can handle difficult Customers and ensure that the message gets across them. Initiative: Can initiate plans according to priority. Also have ability to plan out events from the basics till the end. Self Confidence: I strongly believe in myself and believe in my decisions. I am not an impulsive decision maker, I make decisions based on the current situation. Relationship Building: I have polished skills in sales task as I have interned in a sales marketing orientation. I know how to deal with customers and have convincing abilities to form a good relationship. Education 2008-2011 University Name MBA – HRM Elective Course: Training & Development, Recruitment and Selection, Performance Management 2006-2008 Name of College/ Location A- Levels – Business Studies- Grade B Economics- Grade B English – Grade A Maths –Grade B 2002.2005 Name of College/ Location O- Levels – Business Studies- Grade B Economics- Grade B English – Grade A Maths –Grade B Chemistry – Grade A Physics – Grade B Employment Summer 2010 Interned in Citi Bank as a Customer’s Representative Responsibilities were to deal with all customer related complains and issues and help give them the details of account openings in the bank. Also provide customers with the bank products and services offered to them in consumer banking section. Summer 2008 Worked as a shop assistant in the neighbourhood grocery store Responsibilities were to handle all the incoming of goods in the shop and make their entries in the computer. Handling cash counter of the shop. Skills MS Office Moderate knowledge of MS Word, MS Power Point, MS Access Languages English and French Additional Information President of Student Council at College Editor in Chief of Newsletter in University Interests Gardening Have many types of plants at home to look after. Have major interest in both indoor and outdoor gardening. Sports Basketball is the most favourite sport along with cricket. Passionate to watch live basketball. Whenever possible, I specially buy tickets for basketball games. Reading Favourite pastime to read both fiction and non-fiction books. Also have a collection of business magazines. References Shall be furnished upon request. Task 4: Covering Letter pg@careers.com Tel No: +44 0 1932 896000 18th November 2011 Mr. XYZ HR Department Procter & Gamble Egham London Dear Mr. XYZ Re: Supply Network Operations: Customer Service, Planning, Logistics & Distribution This is, Name, and I want to apply for the job of Customer Service in your esteemed organization. I have viewed your job advertisement on the Procter and Gamble website. I am a Marketing discipline graduate and want to start my career in a reputable organization as a Customer Service representative. I am a people’s oriented person and can handle all types of customers. I am experienced in dealing with customer issues and even know how to tackle difficult customers. I have strong skills in relationship building and I can offer valuable services to your organization by building strong customer relationships for the firm. Your organization is one of the leading organizations and I want to get my experience in a professional and leading work environment. I am available for the interview and I look forward in receiving a positive response from your organization. Yours Sincerely Name Enc. Task 5: Interview Questions 1. Tell me about your work experience. In this question, the internship experience will be described, the responsibilities and duties that were involved as a customer representative of the bank. The multi tasking required at job would be discussed along with the positive learning that took place during the internship. 2. Tell me about Procter and Gamble. It is vital to know about the details of the organization where ne is applying. The mission and vision statement of P & G needs to be reviewed. The latest projects that P & G have taken up. The latest revenues and profits earned by P&G should be known. 3. How can you add benefit to our organization? By providing valuable services to the organization, applying the consumer behaviour principles at work as this is a customer dealing job and patience needs to be observed while dealing with all types of customers. 4. Where do you see yourself in five years time? As a successful Marketing oriented person, as will have a good idea about consumer perceptions and attitudes towards FMCG products and can suggest marketing ideas accordingly. 5. What strategy will you apply to deal with difficult customers? Will allow the customer to speak everything first and listen attentively. Answer all what is possible and then ensure them that their complaints will be taken forward if any serious issue arise. Also ensure the customer that I would personally take notice of their issue and ensure that the complain resolves at the earliest. 6. How confident are you in using MS Access? I have mild experience of using MS access. I can make database relationships easily on MS Access using primary key option. Works Cited “P & G Brands.” Procter and Gamble. Procter and Gamble. n.d. Web. 18th Nov. 2011. “P & G Company.” Procter and Gamble. Procter and Gamble. n.d. Web. 18th Nov. 2011. “P & G Core Strengths.” Procter and Gamble. Procter and Gamble. n.d. Web. 18th Nov. 2011. “P & G Purpose and People.” Procter and Gamble. Procter and Gamble. n.d. Web. 18th Nov. 2011. “PG.com News Release.” Procter and Gamble. Procter and Gamble. n.d. Web. 18th Nov. 2011. “Procter and Gamble.” Corporate Watch. Procter and Gamble. n.d. Web. 18th Nov. 2011. Read More