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International Journal of Retail & Distribution Management - Research Proposal Example

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The paper “International Journal of Retail & Distribution Management” offers insight into the existing market-related factors and environment that are currently affecting traditional (brick and mortar) retail establishments. The retail environment is highly competitive…
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International Journal of Retail & Distribution Management
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Download file to see previous pages Bank Marketing arguably falls into a category of its own, based upon the regulatory and governing "rules" which impact upon any strategic direction the marketers wish to take. Marketers within this industry are therefore arguably pushed to the limit in coming up with relevant and targeted marketing messages based upon these facts.
Reason for using:
Based upon the above, the creativity and insight of marketers may well be stifled by regulatory requirements and therefore "out of the box" solutions and creatives are required within their defined parameters. These can be transferred across other industries too and expanded upon in a less regulated environment.
Career Development International
Organizations need to continually adapt to the environment in order to develop, as well as develop their employees. This extends into the attraction and retention of staff, which is done so on the marketing of the organization basis. Of the techniques and tactics used and published in this journal, marketers could possibly use this important information within their marketing strategies.
Reason for using:
Career choices are a major component in many people's lives. In order to attract top talent companies are increasingly engaging within marketer aspects of luring candidates to their organizations. By utilizing researched and proven marketing strategies, these companies succeed in attracting and retaining this talent. The use of these techniques and aspects of marketing used by these companies highlight the social importance of specific criteria within a defined demographic and these elements can be incorporated into a retail marketing aspect. ...Download file to see next pagesRead More
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