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Global Strategic Management: Unilever Company - Term Paper Example

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This paper tackles on the Unilever company’s three-year financial performance trends and other key performance indicators as affected by the global financial crisis and globalization, as well as its key strategies to stay competitive in the global market amidst the current challenges. …
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Global Strategic Management: Unilever Company
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Download file to see previous pages The organization is simply defined by the neoclassical theorists as a group of individuals having a common set of objectives. Stinchcombe (1964), on the other hand, elaborates that an organization is a set of social relations that are deliberately created towards an explicit intention of continuous accomplishment of some specific goals or purposes.
In order for any organization to achieve its set goals and objectives, it needs to employ effective strategies. According to Bartlett & Ghoshal (1998), strategies are sets of organizational actions which exist either  by design or by accident, and which are intended to develop resources in the delivery of services and products in a manner that the users find valuable, yet still meets the financial and other objectives required by the organization’s key stakeholders.
In the last half of the twentieth century, there have been numerous barriers to international trade that fell and a number of organizations began pursuing global strategies in order to gain a competitive advantage. It is, however, inevitable that some industries get more benefits from globalization than others, as affected by the intricate interplay of various factors. It has become, therefore, very important for global managers to understand the nature of industries, as well as the dynamics of global competition in order for them, create successful global strategies for their own companies (Ohmae, 1999).
This paper takes a look at the Unilever Company as an example of a global company which has employed continually changing global strategic management to cope with the ever-changing needs of its customers worldwide while gaining and maintaining global leadership in fast-moving consumer products.    ...Download file to see next pagesRead More
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